Sales Leader Forum

November 8, 2023 | Long Beach, CA, USA

The HSMAI Sales Leader Forum advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.

You’ll leave with practical information, insights, and strategies to help you sharpen your action plan and challenging ideas to guide your strategies – all aimed at fueling sales.

The Forum is organized by HSMAI’s Sales Advisory Board.

“The hotel industry is changing at a tremendous rate. That means that the needs of hotels are constantly changing, which in turn affects the skills required of sales leaders to manage those demands. HSMAI’s Sales Leader Forum is the place for sales leaders to get critical insights on important issues.”
–Eric Kreins
Assistant Managing Director, Sales | Hilton Worldwide Sales


“The more informed your sales leaders are, the better results you will achieve. That’s why IHG is sending some of our top performers to HSMAI’s Sales Leader Forum in October.”
–Jonathan Kaplan
Vice President, Commercial, Essentials & Suites Brands | IHG

Make Your Case to Attend & ROI Calculator

Need help convincing your supervisor to let you attend the HSMAI Sales Leader ForumCustomize this message and send it to them.

Who should attend?

  • Off-property seasoned sellers who want to fuel, update, and/or reinvigorate their career in sales or sales leadership
  • Sales professionals from brands, management companies, and independent hotels and resorts who are leading teams and impacting front-line sellers – from corporate leaders who support on-property teams to regional DOS who oversee multiple properties
  • Examples of attendee titles include Group & BT:
    • national sales director
    • strategic account director
    • key account director
    • area director
    • regional director of sales


  • The agenda will include strategic conversations and tactical solutions sessions – all designed to build business acumen to elevate sales as a whole.
  • Chief Commercial Officers will provide recommendations and insights into the most pressing issues of the day, and those coming down the line.
  • With thought leader keynotes and collaborative roundtables, we will dive deep into how sales leaders can tackle the challenges of The Convergence of Sales and Technology, DEI, Career Journeys for Sales Stars, and Meeting Space Utilization.
  • We will recognize and celebrate the Sales Professionals of the Year and the 2023 Career Achievement Award in Sales honoree.

Events In Conjunction With the Forum

  • HSMAI’s Chief Sales Officer Executive Roundtable (by invitation)
    • Thursday, November 9, 2023
    • 8:00 am – 2:00 pm
  • HSMAI’s Hotel Management Company Sales & Marketing Executive Roundtable (by invitation)
    • Thursday, November 9, 2023
    • 8:00 am – 2:00 pm
  • HSMAI Curate (by invitation for Organizational members)
    • Tuesday, November 7, 2023 (+ reception the evening before)
    • 8:00 am – 6:30 pm

Tuesday, November 7, 2023

12:00 – 6:00 pm ♦ Registration & Bookstore Open

Pick up your badge first! Then check out the keynote speakers’ books and certification study guides available at very special prices.

4:30 – 6:30 pm ♦ Welcome Reception

Reconnect with old friends and make some new ones as we kick off the 4th annual Sales Leader Forum. The reception is included in all conference registrations!

Wednesday, November 8, 2023

8:00 am ♦ Partner Showcase & Networking Breakfast

9:00 – 9:45 am ♦ The World Around Us

Get ready to drink from a firehose of data as we arm you to lead the change that will secure the value proposition for sales leadership in the future. We’ll hear from:

  • Neil Corr, Global Manager, Emerging Innovations Sales, IDeaS Revenue Solutions
  • Jennifer Hill, CRME, CHDM, VP, Commercial Strategy, Kalibri Labs
  • Steve McCarthy, Senior Director, CoStar Group
  • Katie Moro, Vice President, Data Partnerships, Amadeus

9:45 – 10:30 am ♦ Icon Interview: One-on-One with the Career Achievement Award Honoree
Kimberly Furlong, Chief Commercial Officer for Atrium Hospitality, has led commercial organizations inside leading hotel management companies for more than 25 years. In conversation with Bob Gilbert, HSMAI’s President & CEO, we’ll have an intimate conversation with her about her legacy of progress and innovation, and her perspective on the future of the hotel industry.

10:30 – 10:45 am ♦ Break for Coffee & Conversation

10:45 – 11:30 am ♦ The Future of Sales: A View from the Top

A panel of Chief Sales Officers (CSOs) will weigh in on what they see in the future for hotel sales, and provide recommendations and insights into what you can do today to prepare for and mitigate the disruptions that are here today and coming tomorrow.

About “Strategic Issues” Sessions: A thought leader will share strategic insights on this issue to get you thinking about it in new ways. Then we’ll make time to allow attendees to learn from one another and leverage the wisdom of the crowd for an open exchange of ideas, experiences, and insights that leaves you with new connections and knowledge that you can use to immediately impact your business.

11:30 am – 12:15 pm ♦ Strategic Issue #1: Revolutionizing Hotel Sales Today and Tomorrow
Thought Leader: Mike Francis, Business Consulting Manager – Travel & Hospitality, ZS

Technology-driven transformations are reshaping the entire sales funnel, from prospecting to conversion. These modern advancements have reshaped traditional sales approaches, and hotels must harness the power of innovation in order to stay competitive.

Through a series of real-world case studies — inside and outside of the hotel industry — we’ll explore the ways in which AI and other technologies are revolutionizing how sales teams engage with customers, optimize revenue, and streamline operations. Among the questions we’ll answer are:

  • What’s possible?
  • What does the journey to value look like?
  • Is the tech a productivity aid or substitute for salespeople?

12:15 – 1:00 pm ♦ Strategic Issue #2: Reshaping the Hotel Industry to Unleash Potential
Thought Leaders:

  • Shawn Parker, Executive Director, Strategic Account Management & Corporate Group Sales, Hilton
  • Greg DeShields, Executive Director, Tourism Diversity Matters
  • Moderated by Eric Kreins, Assistant Managing Director, Sales for Hilton Worldwide Sales, and chair of HSMAI’s Sales Advisory Board

The hotel industry is a significant contributor to the global economy, and plays a vital role in communities both large and small. However, leadership positions and senior roles have historically lacked diversity with limited representation from women and minority communities. It is crucial to address this gap by elevating all people’s voices and perspectives. This session will bring together experts from diverse backgrounds to share their experiences and insights on the challenges and opportunities in creating a more inclusive industry. Participants will come away with a better understanding of the importance of elevating under-represented people and practical strategies to make their workplaces more inclusive and diverse.

1:00 – 2:00 pm ♦ Lunch & Partner Showcase

  • Hospitality students from local universities will join us for lunch…giving you the opportunity to connect directly with the next generation of the industry’s leaders

2:00 – 2:15 pm ♦ Award Presentations: Professional & Educator of the Year Awards

2:15 – 3:00 pm ♦ Strategic Issue #3: Unleashing Potential: Nurturing Top Contributors for Impactful Growth
Thought Leader: Bart Berkey, Founder & CEO, Most People Don’t

What can you do with sellers who are great contributors but shouldn’t (or don’t want to) be people leaders?

Successful career journeys need not solely lead to leadership roles. We’ll explore innovative strategies that will help your organization channel the unique talents of invaluable contributors, fostering their professional advancement while cultivating a thriving team ecosystem.

From identifying leadership aspirations and alternative growth paths to skill diversification and collaborative leadership approaches, you’ll leave with a treasure trove of ideas to unlock the potential of exceptional individual contributors and create a culture that celebrates and leverages the strengths of every team member.

3:00 – 3:45 pm ♦ Strategic Issue #4: A Path to Meeting Space Maximization and Revenue
Thought Leader: Kristi White, Vice President, Data, Reporting, and Analytics, Groups360

Every square foot of unutilized space represents untapped revenue potential. This session promises to reshape the way you think about — and sell — your hotel’s meeting and event spaces, and equip you with tools and knowledge to enhance your space utilization, ultimately driving revenue and profitability.

3:45 – 4:00 pm ♦ Break

4:00 – 4:45 pm ♦ Customer Insights Panel

What do customer think about this issues we’ve been talking about? And what else are they grappling with in their business? You’ll hear directly from customers from a variety of business sectors. Moderated by John Washko, Vice President Sales & Marketing at Mohegan Sun and chair of HSMAI’s Americas Board of Directors, it will be a thoughtful discussion that leaves you with actionable insights.

4:45 – 5:30 pm ♦ The Lightning Round

It’s an HSMAI tradition: Sales leaders will share their interesting ideas and case studies for driving revenue and profit.

In 6 minutes & 40 seconds, each will share best practices with practical takeaways that you can use to sharpen every-day skills and boost property performance, or strategic insights that broaden your perspective and help you better understand key issues and concepts that impact the strategic and leadership aspects of the sales discipline.

We’ll get “lightning bolts” from:

  • Mercedes Blanco, CMP, Chief Partnerships Officer, The Hotels Network
  • Lovell Casiero, SVP, Sales & Marketing, PM Hotels
  • Christoph McLaughlan, Vice President of Asset Management Strategy, Ashford
  • Gissell Moronta, CMP, Senior Vice President, Sales and Marketing, Atrium
  • Ben Premack, Commercial Director, Grand Wailea Maui, A Waldorf Astoria Resort
  • Mike Schmitt, CEO, Clairvoyix

5:30 – 6:30 pm ♦ Closing Reception

Registration includes the entire program on November 8, 2023, including breakfast, lunch, and the Sales Awards Dinner.


Registration Type Early Bird through October 11
October 12–Onsite
Hotel/Associate1 $795 / $1150 $995 / $1350
Partner/Supplier2 $895 / $1250 $1095 / $1450
Faculty or Student HSMAI members3 $398 / na $398 / na
Hotel Group Pricing Hotel companies can enjoy significant savings when they register THREE or more people from the same company. The discount is $50 off per person. Contact Mandie Hart at +1 703.506.2025 or to register your team.

1 Individuals who are directly employed by hotel brands, management companies, ownership groups, independent hotels and resorts, DMO’s, restaurants and attractions
2 Individuals from supplier organizations who market to hotel/associate professionals
3 Full-time faculty or student members
4 Join HSMAI today to save on registration fees.

Register now!

Health & Safety Protocols: What You Can Expect in Long Beach

HSMAI will follow the most up-to-date guidance from the CDC for indoor gatherings in terms of masks and other protocols. Details will be shared a little closer to the event.


Cancellation Policy

Cancellations received four weeks prior to the conference will receive a full refund less a $100 administrative fee. Cancellations received between four and one week out are entitled to a 50% refund, or 100% roll-over to the 2023 conference. Cancellations received within one week will not be refunded, except in the case of a medical emergency (including if you are required to isolate due to covid exposure). The transferring of a registration to a colleague is free of charge, and must be requested in writing. All cancellations and transfers must be submitted in writing to

Substitution Policy

A transfer of your full registration is permitted prior to the conference by submitting a written request to Onsite transfers must be accompanied with proof of the original confirmation letter. Only one transfer is permitted per original registrant. The individual submitting the transfer request is responsible for all financial obligations (any balance due) associated with that substitution. Badge sharing, splitting, and reprints are strictly prohibited.

Hotel Group Pricing/Promo Codes

Hotel companies can enjoy significant savings when they register three or more people from the same company. The discount is $50 off per person. Contact Mandie Hart at +1 703.506.2025 or to register your team.

Earn Certification Credits

You will be eligible to receive up to 8 hours of continuing education for CRME and CHDM certification and re-certification for attending the conference.


If you register online, you will immediately receive an electronic confirmation of your registration. If you faxed, mailed, or called in your registration and have not received a confirmation within 10 business days, please contact

Consent to Use of Photographic Images

Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.

Corporate Confidentiality, Antitrust Guidelines, & Code of Conduct

Attendees at HSMAI’s events must agree to follow HSMAI’s statement on corporate confidentialityantitrust guidelines, and code of conduct.

Special Accommodations

HSMAI is committed to providing access to all individuals attending the conference. Those needing any special accommodations (e.g., sign-language interpretation or large-type print materials) should email Juli Jones.

Registration Help

If you have any questions regarding your registration, please contact Mandie Hart at +1 703.506.2025 or

Bart Berkey, the renowned TEDx motivational storyteller who has taken the speaking industry by storm. Bart’s unique trademarked “Most People Don’t” approach is transforming the way people view their potential and empowering them to take action. With his keen observational skills and unwavering focus on others, Bart draws from his extensive experience in the service industry, including his tenure as a global executive at the Ritz-Carlton.

Bart’s inspirational message has captivated audiences worldwide, earning him a spot as a bestselling author on Amazon, with his book ranking in the top 1% of sales. Additionally, his podcast has been recognized as one of the top 15% most shared podcasts in the world.

As a KEYNOTE speaker, Bart brings a fresh and innovative perspective to the table, inspiring companies to push the boundaries and challenge the status quo. With his proven track record of motivating people to achieve their goals, Bart is the perfect addition to any conference. Don’t miss the opportunity to hear from one of the most dynamic and captivating speakers in the industry.

Mercedes Blanco is a Corporate Leader Executive with over 15 years of experience in Travel & Hospitality, she is passionate about creating value through digital-tech solutions, as well as fighting for women empowerment. Prior to The Hotels Network, as Chief Partnerships Officer, she worked at BCV a Rategain Company, Microsoft and AC Hotels by Marriott among others.

She has two bachelor’s degrees and two master’s degrees under her belt, including Tourism Management from IE Business School and a PDP in Digital Marketing from Harvard University.

Mercedes has been a dedicated member of the travel industry at-large. She is active member of the Sales Americas Advisory Board at HSMAI, and founding member of Women in Travel THRIVE. She was recognized as Top 50 Women in Travel by WINiT by GBTA and one of the Top 25 Most Extraordinary Minds by HSMAI.

Neil Corr, an established sales and RM professional with extensive experience gained in the hospitality and mobility industries, Track record in creating new teams, project and change management at enterprise level with Ramada, De Vere, Premier Inn (Whitbread). 5+ years as a strategic management consultant heading IDeaS Advisory Services in EMEA, followed by sales lead specialist positions for IDeaS new verticals and emerging innovations globally

Greg DeShields is the Executive Director of Tourism Diversity Matters and he is a Qualified Tourism/Hospitality and Academic Professional Certified Hospitality Educator (CHE), proficient in developing and implementing plans, strategies, and initiatives specifically designed to raise destinations image for diverse, multicultural travel. DeShields is also an Experienced Certified Diversity Executive (CDE), with demonstrated cultural competence. Prepared to strategically position an organization to remove systemic barriers to inclusion, lead culture change, and transform the brand.

With 30 years of experience in the hotel industry, Kimberly Furlong serves as Chief Commercial Officer (CCO) of Atrium Hospitality, which is one of the nation’s largest hotel operators. Headquartered in Alpharetta, Georgia, Atrium Hospitality manages a portfolio of more than 80 hotels in 28 states, representing well-known brands such as Hilton, Marriott, IHG, and Wyndham, among others. The award-winning company operates 20,000+ guest rooms/suites and approximately 3 million square feet of event space. Atrium’s commercial division is an innovative leader in sales, marketing, digital, analytics, distribution and revenue management.

Kimberly appreciates the relevance of quality data in making strategic business decisions. She drives the value proposition of Atrium’s commercial division as she leads the company’s multimillion-dollar investments in data science and forward-looking technology. Operating in a highly competitive culture that supports the freedom to take risks, the high-performance team of Atrium’s commercial division successfully blends a data-driven mindset with creativity to consistently deliver superior results tied to clear goals.

Kimberly joined Atrium Hospitality in 2015 as one of the founding members of the executive leadership team, which grew the company from zero assets to managing 80+ hotels nationwide. Prior to being CCO at Atrium, Kimberly was Senior Vice President, Revenue Strategies at the company. As a nimble leader, Kimberly strategically directed Atrium during the unprecedented pandemic to not only survive but thrive. Rather than rebuilding local teams in markets where the recovery was in different stages, Kimberly advocated to build an above-property enterprise sales organization (ESO), where remote-based highly skilled sellers could support multiple hotels and brands. On a moment’s notice, Atrium’s Enterprise Sales Managers could be easily redeployed to markets with demand. Kimberly was also instrumental in launching and growing Atrium’s digital team to support the company’s large hotel portfolio.

Before Atrium, Kimberly was Vice President of Revenue Management for TPG Hotels & Resorts. Her three-decade hotel career journey also includes executive revenue management and sales and marketing positions with Hersha Hospitality and Lodgian, Inc.

Kimberly is the Executive Sponsor for Atrium’s SPIRIT Council, which is responsible for creating and nurturing a culture of recognition and appreciation to support the hospitality career journeys of the company’s 7,500 Associates. She is a member of the Marriott Distribution Strategy Advisory Committee and Hilton’s Distribution Advisory Council. She previously served on IHG Owners Association Global Committees, among other hospitality industry forums and advanced user groups. In addition, Kimberly is a guest speaker and mentor for students at The Ohio State University.

As President and CEO of the Hospitality Sales & Marketing Association International, Robert A. Gilbert, CHME, CHA, has been guiding HSMAI through a dynamic and exciting period of change as the 7,000+ member organization has been re-established globally to grow the revenue for hotels through sales, marketing, and revenue optimization. During Gilbert’s tenure, HSMAI has achieved tremendous success with a number of initiatives ranging from the development of expert communities in the areas of Digital Marketing, Resort Marketing, and Revenue Management, the development of HSMAI University’s webinars and certification programs and the global expansion of HSMAI thru the formation of HSMAI Global and regional development in Europe, Asia Pacific, and the Middle East. Most recent, the business model of the association was shifted with the introduction of an organizational membership which are now available in addition to individual memberships.

Gilbert holds a Bachelor of Science degree from the School of Hotel Administration at Cornell University and has been a member of HSMAI since joining the student chapter at Cornell. He is a frequent guest lecturer at Cornell. Gilbert is a past chair of the Events Industry Council (formerly CIC), and has served on the Board of Directors of the American Hotel & Lodging Association and the Travel and Tourism Coalition of the U.S. Travel Association. He also serves on a number of advisory boards of hospitality and hotel management schools.

Jennifer Hill’s specialty is revenue management, using a successful profit-based model of collaboration with all commercial disciplines to achieve optimal performance. In her role as Vice President of Commercial Strategy at Kalibri Labs, she relies on this experience to help clients identify and solve strategic business priorities. Jennifer partners with clients to tailor plans for adoption and the effective utilization of Kalibri Labs products to optimize revenue and profit generation capabilities.

Prior to joining Kalibri Labs, Jennifer worked with several third party management companies, and has nearly two decades of experience in operations and revenue strategy at branded and independent hotels in major markets. She is a member of HSMAI’s Revenue Optimization Advisory Board, and served as the co-chair for HSMAI’s Revenue Optimization Conference (ROC) from 2020-2022. Jennifer has served on the HSMAI Washington DC Chapter Advisory Board since 2015. In 2017, HSMAI recognized Jennifer as one of the Top 25 Minds in Sales, Marketing, and Revenue Optimization, and awarded her the Revenue Management Professional of the Year award in 2014.

Jennifer holds a BA in American History from Mercer University, and enjoys exploring new places. When traveling, her favorite thing to do is find local street art.

Eric Kreins is Assistant Managing Director, Sales for Hilton Worldwide Sales, and chair of HSMAI’s Sales Advisory Board.

Gissell Moronta is the Senior Vice President, Sales & Marketing for Atrium Hospitality where she leads the sales organization’s strategic and tactical initiatives and help the sales team focus on optimizing financial results.

Gissell kicked off her hospitality career in sales as a Business transient manager in the Dominican Republic after graduating college. After moving to the US, her career progressed in hotels through catering and group sales, as Director Sales & Marketing, and customer contact centers.

She has served in area and regional roles leading teams to Gold and Platinum award winning performance over two decades and created the first centralized inbound RFP team for Starwood Hotels, which she took from a pilot into a multimillion-dollar inbound operation. She held positions of Area, Regional and VP of Sales, Sales & Marketing for TPG and Colwen Hotels where she led the sales function for the company.

Gissell is an active member in the industry, serving on the Sales Advisory Board at HSMAI. In 2020, she was named HSMAI’s Top 25 Extraordinary Minds in Sales, Marketing and Revenue Optimization. Gissell also serves in the Diversity and Inclusion Collective resource group at Atrium Hospitality and is the recipient of the Inclusion Champion award in 2022.

Gissell holds a bachelor’s degree in Hotel Business Administration from Dominican Republic (PUCMM), meeting management certification (CMP), Diversity, Equity, and Inclusion (DEI) certification from Northwestern University, and a master’s degree in liberal arts from Harvard University.

Ben Premack started his hospitality journey at crater of the Kileaua Volcano in Hawaii as a Recreation Intern while earning his Bachelor’s Degree in Tourism Management from Indiana University. Ben has grown his career through both operational roles in hotels in his early years to landing firmly in Commercial Strategy space for the last 17 years. Holding sales leadership roles with Hyatt Hotels Corporation in Philadelphia, Dallas, Maui and Denver, Ben most recently moved into his Commercial Director position with Hilton Hotels at the Grand Wailea on Maui in June 2021 overseeing Sales, Events, Membership and the resorts Residences Ownership program.

Mike Schmitt is the founder of Clairvoyix, a profitable hospitality focused sales and marketing automation company based in Las Vegas. As the CEO of Clairvoyix Mike is responsible for setting the company’s strategic direction, assisting with sales and marketing, developing strategic partnerships, and collaborating with the technical team on the product and services roadmap. Ultimately Mike’s most important task at Clairvoyix is the hiring of the best people in the hospitality business.

Mike holds a Bachelor of Science, Computer Science degree from California State University, Long Beach, and a Master of Business Administration from Nova Southeastern University.

John Washko is the Vice President of Sales & Marketing at Mohegan Sun, located in Mystic Country, CT.   In this role, he is responsible for leading the Expo & Convention sales and marketing team, setting the overall strategic direction and goals while achieving revenue targets for Mohegan Sun.

Washko is a veteran in luxury hospitality sales and marketing with over 25 years of experience. Most recently, Washko was the Vice President of Group Marketing and Sales for Atlantis, Paradise Island. Prior to that role, Washko was Vice President of Sales and Marketing for Elite Meetings International, a hospitality marketing and technology company.   Prior to that role, Washko was the Vice President of Sales and Marketing for the historic The Broadmoor in Colorado Springs, Colorado.

Washko currently sits on HSMAI’s Americas Board Executive Committee as Chair as well as the board of the Connecticut Convention & Sports Bureau. Past roles include chairing HSMAI’s Resort Marketing Advisory Board. Additionally, for the Colorado Springs CVB, he chaired both the Board as well as the Marketing Committee. In 2010, Washko received The Resort Marketer of Year award from HSMAI; and in 2015, HSMAI recognized him as one of the Top 25 Extraordinary Minds in Sales & Marketing. Washko received his BS from James Madison University.

Reservations can now be made at the Hilton Long Beach at the special HSMAI Sales Leader Forum rate of $205 a night. The deadline to book guest rooms in the hotel block is October 13, 2023.

Reserve your room online

HSMAI Sales Leader Forum Partnership Opportunities

Platinum: $10,000

  • Welcome attendees from the main stage during a general session (2-3 minutes).
  • Send three (3) company representatives to take advantage of your complimentary registrations and connect with influential attendees face-to-face.
  • Be recognized for your investment in the sales discipline and hotel industry.
    • Premium logo recognition in pre- and post-event marketing
    • Logo placement on print and email marketing
    • Logo recognition as a “Platinum Partner” on the event website
    • Onsite branding on the sponsor logo loop
    • Logo in printed program with 200-word company description
  • Connect in person with attendees at your premium-placed display table in the general session room. You will have room for collateral and a display screen.
  • Provide a customized logo item for distribution at attendee place settings. The item is produced at the sole cost of the sponsoring company, and must be pre-approved by HSMAI.

Silver: $5,000

  • Send two (2) company representatives to take advantage of your complimentary registrations and connect with influential attendees face-to-face.
  • Be recognized for your investment in the sales discipline and hotel industry.
    • Logo recognition in pre- and post-event marketing
    • Logo placement on print and email marketing
    • Logo recognition as a “Silver Partner” on the event website
    • Onsite branding on the sponsor logo loop
    • Logo in printed program with 150-word company description
  • Connect in person with attendees at your display table in the general session room.

Bronze: $2,500

  • Send one (1) company representative to take advantage of your complimentary registration and connect with influential attendees face-to-face.
  • Be recognized for your investment in the sales discipline and hotel industry.
    • Logo recognition in pre- and post-event marketing
    • Logo placement on print and email marketing
    • Recognition as a “Bronze Partner” on the event website
    • Onsite branding on the sponsor logo loop
    • Recognition in printed program with 100-word company description
  • Connect in person with attendees at your display table in the general session room.

Co-located Event Partnership Opportunities

Executive Roundtables: Thursday, November 9, 2023

Sponsor an executive roundtable for senior leaders of hotel companies.

HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face forums. The by-invitation-only executive roundtables in Charlotte, NC will host 15-20 senior executives, each responsible for a leading hotel brand or hotel management company’s sales strategy and execution.

Each roundtable has three exclusive partnership opportunities available to connect with these unique audiences.

  • Opportunity for one (1) company representative to sit for a 20 minute Partner Insights session (10 min case study presentation/10 min discussion with attendees). Discussion topics will be mutually agreed upon with HSMAI, our partners and the Roundtable Planning team
  • Invitation for the interviewee and one (1) other company representative to attend the networking lunch
  • Co-branded content with logo recognition and partner mention in the Roundtable summary providing insights for the industry at large
  • Recognition on signage, and in the onsite guide with company description, representative listing, and logo
  • Opportunity to offer guests a branded gift
  • Pre- and post-event access to full contact information for all attendees (except email)
  1. Brand Chief Sales Officer Executive Roundtable: $7,500
  2. Hotel Management Company Sales & Marketing Executive Roundtable: $7,500

Interested in learning more? Contact:

Elise Rhinehart, CMP
HSMAI’s Director of Partnership
T: 703-506-3297 |

Ready to sign up? Complete the SLF Partner Commitment Form today!

Representatives from these companies are attending the Sales Leader Forum 2023.

Amadeus Hospitality
Atrium Hospitality
Boston University
BWH Hotels
Casa Monica Resort & Spa
Choice Hotels Canada
First Hospitality
Grand Wailea, a Waldorf Astoria Resort
Hilton Denver Inverness
Hyatt Centric Las Olas Fort Lauderdale
IDeaS Revenue Solutions
IHG Hotels & Resorts
InterMountain Management
Kessler Collection
Kolter Hospitality
Loews Hotels & Co.
Mohegan Sun
Otesaga Resort Hotel/The
Park MGM
Parks Hospitality Group
Regency Hotel Management
Remington Hotels
Scout Simply
Sonesta International
Springhill Suites Madison / Raymond Management
The Hotels Network

Speak with Influence: Communicating with Impact as a Leader

Widen Your Lane: Build Your Digital Marketing Competency

Helping Sales Teams be More Effective & Efficient

Opportunities & Threats: Strategic Issues for Short- & Long-Term Talent

View from the Top

Icon Interview: One-on-One with Roger Dow

Download the “I’m Attending” image here to share your excitement and spread the word about HSMAI Sales Leader Forum 2023.

Platinum Partner


Silver Partner


Bronze Partner