Certified Hotel Sales Leader (CHSL)


You’re a hotel sales leader and want to be recognized for your knowledge, experience, and capabilities in the discipline.

HSMAI’s Certified Hotel Sales Leader (CHSL) certification recognizes and validates the knowledge, experience, and capabilities of hotel sales leaders.

Stay tuned for more details and the date for the launch of this certification in the Spring of 2024.


The Certified Hospitality Sales Leader (CHSL) demonstrates to sales leaders, their employers, their colleagues, and their peers that they are professionals in the field of hospitality sales leadership with tactical and strategic expertise in:

  • Leading a high performing sales team
  • Recruiting and managing the professional development of successful sales professionals
  • Demonstrating overall commercial acumen including sales, revenue management, digital marketing, and distribution
  • Interpreting sales data analytics and turning data insights into metric-supported strategies
  • Applying best practices in hotel sales to grow revenue for their organization
  • Communicating sales strategies effectively to owners, partners, and other team members
  • Managing the Sales Function
  • The Convergence of Sales Fundamentals and Technology
  • Group & Catering Business
  • Business Transient and other Direct Sales Segments
  • Competitive Intelligence
  • Revenue Management
  • Leveraging Data Analytics
  • Business Acumen
  • Digital Marketing
  • Distribution
  • Leadership
  • Effective Communication for Sales Leaders
  • Recruiting & Retention

The registration fee includes application processing, the CHSL study guide, and the exam.

HSMAI Member Non-Members
Registration Fee $500 $675
Re-examination Fee $45 $45
Recertification Fee (every 3 years) $150 $200

Not a member? Join and save! Americas, Europe, AsiaPacific, Middle East

NEW! Scholarship Fee Grant Funding From The Timothy S.Y. Lam Foundation

The CHSL certification program is a two-part process in which you must complete the CHSL application to demonstrate your eligibility (minimum points: 50), and then pass an online exam covering the functions performed in hospitality sales. CHSL applications may be sent to HSMAI any time throughout the year. Once approved, you may take the online exam at a time of your choosing, as long as it is within twelve (12) months of having your application approved.

Your application will be assessed on a points basis according to your work profile. The items assessed are:

  • Professional Experience
  • On-the-Job Responsibilities
  • Membership in an Industry Organization
  • Leadership in an Industry Organization
  • Authoring Published Articles
  • Speaking at Industry Programs/Meetings
  • Higher Education Coursework
  • Non-Academic Coursework
  • Other Certifications

*Applicants must earn a minimum cumulative total of 50 points from the areas specified above to be eligible for the CHSL. Review [CHSL application – to come] for more details.

Complete the CHSL application — the application will be available here in early Spring 2024 — and follow the instructions for submitting it to HSMAI, then take and pass the online CHSL examination.

Stay tuned for specific details to be announced in Spring 2024.

You will need to recertify every three years.


Contact Kathleen Tindell | ktindell@hsmai.org | 703-506-2010