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You’re a hotel sales leader and want to be recognized for your knowledge, experience, and capabilities in the discipline.
HSMAI’s Certified Hotel Sales Leader (CHSL) certification recognizes and validates the knowledge, experience, and capabilities of hotel sales leaders.
The Certified Hospitality Sales Leader (CHSL) demonstrates to sales leaders, their employers, their colleagues, and their peers that they are professionals in the field of hospitality sales leadership with tactical and strategic expertise in:
- Leading a high performing sales team
- Recruiting and managing the professional development of successful sales professionals
- Demonstrating overall commercial acumen including sales, revenue management, digital marketing, and distribution
- Interpreting sales data analytics and turning data insights into metric-supported strategies
- Applying best practices in hotel sales to grow revenue for their organization
- Communicating sales strategies effectively to owners, partners, and other team members
- Managing the Sales Function
- The Convergence of Sales Fundamentals and Technology
- Group & Catering Business
- Business Transient and other Direct Sales Segments
- Competitive Intelligence
- Revenue Management
- Leveraging Data Analytics
- Business Acumen
- Digital Marketing
- Distribution
- Leadership
- Effective Communication for Sales Leaders
- Recruiting & Retention
The registration fee includes application processing, the CHSL study guide, and the exam.
| HSMAI Member | Non-Members | |
| Registration Fee | $500 | $675 |
| Re-examination Fee | $45 | $45 |
| Recertification Fee (every 3 years) | $150 | $200 |
Not a member? Join and save! Americas, Europe, AsiaPacific, Middle East
The CHSL certification program is a two-part process in which you must complete the CHSL application to demonstrate your eligibility (minimum points: 50), and then pass an online exam covering the functions performed in hospitality sales. CHSL applications may be sent to HSMAI any time throughout the year. Once approved, you may take the online exam at a time of your choosing, as long as it is within twelve (12) months of having your application approved.
Your application will be assessed on a points basis according to your work profile. The items assessed are:
- Professional Experience
- On-the-Job Responsibilities
- Membership in an Industry Organization
- Leadership in an Industry Organization
- Authoring Published Articles
- Speaking at Industry Programs/Meetings
- Higher Education Coursework
- Non-Academic Coursework
- Other Certifications
TO COMPLETE THE CHSL ONLINE CERTIFICATION APPLICATION:
- Click Here to log in if you are an HSMAI member or already have an account, OR…
- Click Here to create an account…when you’ve created your account, click Continue to Registration.
- Complete the online application for the CHSL and submit it.
- If you are not ready to submit it immediately, you can log back into the website later with your username and password and go to My Certification Applications to complete and submit the application.
- When your application is approved, you will receive instructions for online payment.
- Once payment is complete, you’ll receive a PDF of the study guide to study at your own pace to prepare for the exam.
Study The Hotel Sales Leadership Playbook: Winning Strategies for Success, the CHSL study guide. The certification is self-paced and self-study. The chapters in this study guide, each contributed by leaders in the discipline of hospitality sales, share expertise in the wide range of topics that have become essential components of the role of a hotel sales leader today. When you are confident you are ready to take the online exam for the certification, contact kathy.tindell@hsmai.org to get instructions and your login for the exam platform.
You will need to recertify every three years.
Questions?
Contact Kathleen Tindell | ktindell@hsmai.org | 703-506-2010
