Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Commercial Strategy Roundtable

Published June 25, 2026  Hotel Commercial Strategy Executives: Cautious Optimism, Uneven Reality  Last week in San Antonio, commercial leaders gathered for our first ever Hotel Commercial Strategy Executive Roundtable. It was a...

Digital RFPs and the Speed Question

Megan O’Neil, Convention Sales Manager, MGM Grand and The Signature, Rising Sales Leader Council Member  This article comes from a recent discussion of a sales Rising Leader Council focused on digital RFPs,...

Teaching Profitability Without Turning Sales Into Accountants

Kate Brown, CHSL, Regional Vice President Sales, Aimbridge, Sales Advisory Board Member  During a recent HSMAI Sales Advisory Board discussion the group discussed how sales pressure has shifted toward profitable revenue, not just volume. Sales teams are...
Inspire Marketing

CSC Session Recap

From Disjointed to Dynamic: Hotel Marketing Framework for Commercial Performance  Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member This article recaps my session at HSMAI’s Commercial Strategy Session, where...

10 Actions Commercial Leaders Should Take Now

A few weeks ago in San Antonio, over 1,000 hospitality commercial professionals attended the HSMAI Commercial Strategy Conference 2026. One theme of the conference was that commercial strategy is moving...

From Disjointed to Dynamic: A Framework View of Hotel Marketing Performance

Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member In most hotels, marketing is a patchwork of activity rather than a system of progress. Teams stay busy, but busy doesn’t mean effective. Hotels often...
Optimize Revenue

CSC Session Recap

From Disjointed to Dynamic: Hotel Marketing Framework for Commercial Performance  Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member This article recaps my session at HSMAI’s Commercial Strategy Session, where...

10 Actions Commercial Leaders Should Take Now

A few weeks ago in San Antonio, over 1,000 hospitality commercial professionals attended the HSMAI Commercial Strategy Conference 2026. One theme of the conference was that commercial strategy is moving...

Curate: Money & Magic Heads to Nashville

A small room, real conversation, and an experience that holds your attention. That’s what we are cooking up for you on August 5 when Curate moves to Bar Mar by José Andrés in Nashville. With...
Video View
The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the industry.
HSMAI News
HSMAI’s 2026 Commercial Strategy Conference Brings Hospitality Leaders Together to Navigate Industry Transformation
Images are available here, credit: Professional Images Photography   FOR IMMEDIATE RELEASE: McLean, VA (June 18, 2026) – The Hospitality Sales and Marketing Association International (HSMAI) successfully concluded the 2026...
HSMAI Celebrates 69th Annual Adrian Awards

The Travel and Hospitality Industry’s Premier Marketing Awards Recognize Standout Campaigns, Top 25 Extraordinary Minds, and Career Achievement in Commercial Strategy       FOR IMMEDIATE RELEASE: McLean, VA (Feb….