Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Customer Insight: Travelers Both Optimistic and Cautious | Longwoods International

“It’s obvious from the data that Americans are ready to travel again, but only if they believe they can do safely,” said Amir Eylon, President and CEO of Longwoods International. Hear his observations for HSMAI in this video report.

Recovery Conversations: Johnson & Wales University’s Katie Davin

Recently, Davin spoke with HSMAI about her experience teaching virtually, including how her students are coping with everything going on around them.  

How to Hire a Sales Hunter

HSMAI’s Sales Advisory Board (SAB) is developing resources to help hospitality organizations that are gearing up to bring back staff and hire for new positions, including sales hunters. The SAB…

Inspire Marketing

How to Audit Your GDS Info

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on best practices for auditing the information you share on global distribution systems (GDS).

Why Content Is Still King

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources directed at helping hospitality marketing professionals drive revenue recovery. This one focuses on the continued importance of content….

Measuring B2B Marketing Success

HSMAI’s Marketing Advisory Board members took a deep dive into measuring the success and ROI of B2B marketing on their latest call, including sharing some of the metrics and tools that they use.

Optimize Revenue

HSMAI Top 25 Profiles: Virgin Hotels’ Sonali Fernando

We’re profiling the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization in a forthcoming HSMAI Special Report that we’re previewing with excerpts, including Sonali Fernando, regional director of revenue for Virgin Hotels.

Focusing on Building Profit

With many hotel companies having the urgent need to finally focus on profit after a year of tackling other priorities, how can revenue professionals innovate to support a bottom-line strategy? Members of HSMAI’s Revenue Optimization Advisory Board shared their ideas for profit optimization a recent call.

Best Practices for Revenue Leaders a Year into the Pandemic

One of the most valuable sources of information when you are working through a crisis and trying to figure out what to do is your peers. With that in mind, HSMAI brought together more than two dozen revenue executives from hotel management companies to share their wealth of knowledge with one another during a virtual Executive Roundtable.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to how take on improving business conditions and the importance of responding every new lead coming in.
HSMAI News
HSMAI Foundation Announces Mike Dimond 2021 Scholarship Program

The Hospitality Sales & Marketing Association International (HSMAI) Foundation excited to open the 2021 call for applications for its Mike Dimond Scholarship Program. This scholarship program was established to support…

HSMAI Adrian Awards Celebrate Resilience and Innovation in Travel Marketing

The Hospitality Sales & Marketing Association International (HSMAI) celebrated excellence in travel advertising, digital marketing, and public relations at the virtual Adrian Awards Celebration on Tuesday, March 23. For this…