Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Customer Insight: Strong Summer Travel Season Expected | Longwoods

According to the latest Longwoods International tracking study of American travelers, 92% have travel plans during the next six months. Thirty percent of travelers plan to spend more on summer travel this year compared to last summer, 56% plan to spend about the same as last year, while only 14% plan to spend less. Additional insights from Longwoods President &CEO Amir Eylon for HSMAI.

HSMAI CHSL Study Guide Coming Soon!

 Are you looking to enhance your knowledge of hotel sales? HSMAI’s comprehensive CHSL study guide covers a wide range of topics relevant to today’s hotel sales leaders.

HSMAI CHSL Study Guide Coming Soon!

 Are you looking to enhance your knowledge of hotel sales? HSMAI’s comprehensive CHSL study guide covers a wide range of topics relevant to today’s hotel sales leaders.

Inspire Marketing

Innovative Marketing in Hospitality: Insights from Industry Experts

Today’s marketers, particularly in hospitality, deserve loads of credit; there is so much to know. The ecosystem of marketing continuously grows, and the opportunities continually evolve. There is so much knowledge needed to sustain and intelligently utilize tools for fluid connection, engagement, dialogue, and conversion.

HSMAI Top 25 Profile: Maddi Bourgerie

HSMAI recently honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Maddi Bourgerie, Director of Communications at RVshare, is one of these honorees.  

AI Powers Wisdom Work and Reduces Routine Tasks: Transforming the Workplace Landscape

In today’s digital age, artificial intelligence (AI) has emerged as a pivotal force across various sectors, and the hospitality industry is no exception. With its ability to process vast amounts of data, AI is becoming indispensable, with the power to significantly enhance operational efficiency and transform core functions within the sector.

Optimize Revenue

From Silos to Symphony: The Transformational Power of ‘Commercial’

The HSMAI Foundation’s latest research, “From Solos to Symphony: The Transformational Power of ‘Commercial’,” authored by Breffni Noone and Chris Boyd, highlights the importance of understanding and implementing a robust commercial strategy in the hospitality sector.

HSMAI Top 25 Profile: Tess McGoldrick

Tess is the Vice President for the Travel & Hospitality vertical at Revenue Analytics. In this role, she leads cross-functional teams to develop high-impact products that provide revenue growth for her customers.

HSMAI Commercial Strategy Conference Session Preview: Ancillary as Primary!

I think of ancillary as forever the next frontier. It’s always something that matters, but never something that gets the focus in the short term.  

Video View

What is the impact of AI?

Commercial strategy leaders attending HSMAI’s Commercial Strategy Week 2023 provide their insights.
HSMAI News
HSMAI Takes Commercial Strategy to the Next Level with Commercial Effectiveness Organizational Assessment

McLean, VA (April 22, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) has announced the launch of the Commercial Effectiveness Organizational Assessment, a tool providing a structured framework…

HSMAI Americas Announces 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils

McLean, VA (April 5, 2024) – The Hospitality Sales and Marketing Association International (HSMAI) is proud to introduce the 2024 Rising Sales, Marketing, and Revenue Optimization Leader Councils. Each council, with a…