Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Customer Insight: Global Booking Trends Upward | SiteMinder

In this video, SiteMinder’s James Bishop, Senior Director, Global Demand Partnerships, provides HSMAI insight into continued global booking momentum.

HSMAI Customer Insight: Americans Plan First Trip Since Pandemic in Next Six Weeks | Longwoods

President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, including that almost half (48%) of American travelers are planning their first trip since the pandemic struck the U.S. between now and the July 4th holiday weekend. 

What Will Happen With RFP Season?

HSMAI’s Sales Advisory Board members recently discussed the statement on the 2020 RFP season and debated their views. Here are some of their thoughts, presented in their own words.

Inspire Marketing

Destinations Prepare to Welcome Back Visitors

As vacation destinations begin to reopen along with the rest of the country, the pace is vastly different from one part of the country to another. HSMAI’s Marketing Advisory Board members shared their experiences thus far on a call on May 21. Here are key takeaways from our call.

HSMAI Customer Insight: Travelers Are Ready, Especially Millennials | Fuel

Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights into the findings of their latest consumer sentiment study.

New Rules to Be Market Ready

This new Whitepaper from HSMAI and PHG Consulting by Kathleen A. Cullen focuses on what hospitality sales, marketing, and revenue optimization professionals need to know about reopening in the post-COVID marketplace.

Optimize Revenue

Notes on Coming Back to Work From a Revenue Manager

Insights from Lori Morris, CRME, CHIA, corporate revenue manager for Enchantment Group, headquartered in Scottsdale, Arizona, which recently reopened properties for business.

When Revenue Professionals Return to Work

Darline Dondl, associate director of reporting for Marriott Vacations Worldwide, offers tips for revenue optimization specialists and other hospitality professionals who will be returning to work after COVID-19.

Revenue Predictions About Reopening

HSMAI’s Revenue Optimization Advisory Board (ROAB) met on a call May 7 to discuss further implications of the coronavirus, in particular how hotels are thinking about reopening. Here are a few takeaways from the discussion.

Video View

Finding Success in the Middle of Chaos

HSMAI Washington DC webinar featuring Bob Anderson, on the process of revamping, reframing and re-engaging for success during these trying times.

HSMAI News
HSMAI Endorses AHLA’s Safe Stay Program

AHLA’s Safe Stay Program Endorsed by Hospitality Leaders in All 50 States & Canada

HSMAI Introduces ROC@Home: A Day-Long Global Revenue Optimization Experience

ROC@Home is an opportunity for hotel revenue professionals to reset, refocus, and reenergize, with an exclusive free toolkit to guide learning and engagement, and more than 20 live expert-led sessions hosted by HSMAI’s regions around the globe.