Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Five Takeaways from Rising Leaders on Turnover

Published on April 2, 2026 Jillian Zemba, Cater and Service Manager at Desert Hospitality Management, Rising Sales Leader Council I have been in hospitality for ten years, working everything from...

Profiling This Year’s Top 25: The Next Five

Published March 20, 2026 This year’s Top 25 were recognized in NYC last month for leadership, innovation, and measurable commercial impact. As HSMAI CEO Brian Hicks said, “Their success stories...

Leading Well: What a Simple Wellness Assessment Reveals

A simple wellness self-assessment that covered five domains including emotional wellness, mental clarity, physical wellness, connection and belonging, and joy and fulfillment. This sparked candid reflection about how leaders care for themselves and their teams.

Inspire Marketing

The Commercial Dilemma: Who Owns Growth When Everything Blends?

Holly Zoba, Owner, Scout Simply / Influencer Sales Training / HotelBSchool.com, Marketing Advisory Board Member Is There Commercial Alignment? This article comes from a recent discussion of a marketing advisory...

Evaluating the Impact of Financial Institutions on Distribution

HSMAI Global Distribution Advisory Board* This article comes from a recent discussion of the HSMAI global distribution advisory board, where the group spent real time on how financial institutions are quietly...

How to Level-Up Your GEO

Published April 15, 2026 Luisa Laurelli, Account Director, Madden Media*, Rising Marketing Leader Council Member From a recent discussion of HSMAI’s Marketing Rising Leader Council, the message around hotel visibility...
Optimize Revenue

Rethinking Revenue Talent: What Today’s Graduates (and Hiring Managers) Still Miss

Scott Dahl, Visiting Professor, Les Roches, Former Revenue Optimization Advisory Board Member     In a recent discussion of HSMAI’s Revenue Advisory Board, the conversation took a lively turn: are...

What 2026 Is Demanding from Revenue Teams

Derek Boyle, CRME, Sr. Director, Account Management, IDeaS – a SAS Company, Rising Revenue Optimization Leader Council Member  This article comes from a recent discussion of the revenue rising leaders council, where the discussion shifted from forecasting what revenue...

Building a Commercial Glossary GMs Will Actually Use

Katie Davin, Associate Professor, Johnson & Wales University, Sales Advisory Board Member Scott Muety, VP, Revenue & Distribution, Viceroy Hotels, Revenue Optimization Advisory Board Member General managers and operations leaders...
Video View
The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the industry.
HSMAI News
HSMAI Celebrates 69th Annual Adrian Awards

The Travel and Hospitality Industry’s Premier Marketing Awards Recognize Standout Campaigns, Top 25 Extraordinary Minds, and Career Achievement in Commercial Strategy       FOR IMMEDIATE RELEASE: McLean, VA (Feb….

HSMAI Announces 2026 Recipients of the Robert A. Gilbert Award for Career Achievement in Commercial Strategy

Images available HERE, courtesy of HSMAI FOR IMMEDIATE RELEASE: McLean, VA (Feb. 16, 2026) – Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce the 2026 recipients of…