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HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
Fuel Sales
The global pandemic may have forced a hard reset upon travel and all its sectors, but our sales professionals have emerged more capable, more experienced, and more prepared than ever. Insights from HSMAI’s Rising Sales Leaders Council Industry Evolution Workgroup.
The HSMAI Sales Rising Leader Council met to share their thoughts on employee engagement and gaining buy-in.
Recently the HSMAI Americas Board and HSMAI Foundation Board members shared perspectives on talent management. Here are some of the highlights for how leaders are handling talent management in the coming year.
Inspire Marketing
HSMAI Customer Insights: Despite Inflation and Interest Rates, Travelers Are On The Move | Longwoods
According to the latest Longwoods International tracking study of American travelers, 93% of them have trips planned in the next six months, the highest level in three years. Insights for HSMAI from Longwoods President & CEO Amir Eylon.
It’s no secret that the cookie-less world is coming. And while it may still be a few years off, the impact it will have on hospitality marketing is already being felt. The HSMAI Marketing Advisory Board recently met to discuss the looming cookie-less world.
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Optimize Revenue
The lines continue to blur between commercial disciplines in hospitality, but most organizations struggle with how to adapt to this new environment. For hotel companies looking to create organizational structures centered on an overarching commercial strategy, identifying those measures of success — beyond profitability — can be a place to start.
HSMAI Revenue Optimization Rising Leader Council insights: what we are seeing as trends in the RFP negotiations and how we are preserving relationships while not backing down from higher rates.
The answer, of course, is that it depends. Every hotel is different, and there is no one-size-fits-all answer to this question. However, here are some great ideas from a recent discuss among members of the HSMAI Revenue Optimization Rising Leader Council.
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What do you see as the biggest challenges in today’s market?
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