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HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
Fuel Sales
This checklist can be used by hotel sales leaders, general managers, HR professionals, and others to assess the skills and knowledge required to perform the role of Sales Manager — as well as key behaviors and abilities that contribute to strong performance in this role.
HSMAI’s Sales Advisory Board has created a three-part series to help sales hunters improve their skills and increase their value to organizations, beginning with a checklist of best practices, followed by advice on developing prospecting skills, and now including this list of strengths to look for when hiring a sales hunter.
As hotels bring back sales teams, it’s more important than ever to measure the things that matter most to business recovery. HSMAI’s Sales Advisory Board suggests the following metrics to track at the property level to ensure sales is delivering effective, efficient, and measurable outcomes.
Inspire Marketing
According to the latest Longwoods International tracking study of American travelers, more than 80% expect the travel and tourism industry to provide as good or better service than they did prior to the pandemic.
From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.
After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.
Optimize Revenue
Here are questions that revenue leaders from across the hospitality industry suggest asking any RMS provider you’re considering.
The shifting realities of revenue management have created new priorities and new must-have features for any RMS. These are the priority features that revenue leaders from across the hospitality industry identified.
Capacity constraints due to physical spacing requirements and staffing shortages, combined with a new kind of traveler have created a new perfect storm – how to balance revenue optimization with reduced service levels and long-term reputation management.
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HSMAI Customer Insight: Expect An Onslaught Of Travelers Soon
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