Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Do We Have a Sales Training Problem? Or a Commercial Capability Gap?

Benjamin Premack, Regional Director, Sales & Marketing- US & Mexico, Omni Hotels & Resorts, HSMAI Sales Advisory Board Member  At a discussion of the Sales Advisory Board, I brought a...

Signal vs. Noise: The Data Driving Hotel Strategy

Juli Jones, CAE, CHBA, SVP, HSMAI  The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...

Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration

Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...
Inspire Marketing

From Demo to Divorce: Why Hotel – Vendor Relationships Fail (and How to Fix Them)

Kristi White, VP Reporting, Data & Analytics, Groups 360, HSMAI Sales Advisory Board Member If you've ever sat through a flawless product demo, signed a contract full of optimism, and then...

Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration

Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member  Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...
Optimize Revenue

The Future of Hotel Distribution May Start Before the Booking

Megan Fratangeli, Revenue Manager, Omni William Penn Hotel, Rising Leader Council Member William Lee, Senior Market Manager, Priceline Agoda Global Partner Services, Rising Leader Council Member For years, discussions around...

Hotels and the K‑Shaped Economy

Taso Sporidis, Senior Manager, Revenue Management, Host Hotels & Resorts, Revenue Optimization Advisory Board  This piece comes out of a revenue advisory board discussion on hotels and the K‑shaped economy. The mood in...

Signal vs. Noise: The Data Driving Hotel Strategy

Juli Jones, CAE, CHBA, SVP, HSMAI  The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...
Video View
The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the industry.
HSMAI News
HSMAI Foundation Announces 2026 Mike Dimond Student Career Success Scholarship Recipients
FOR IMMEDIATE RELEASE: McLean, VA (Aug. 31, 2026) – The Hospitality Sales & Marketing Association International Foundation is proud to announce Otabek Akromov, Nicole Gutierrez, Théa Jüllich, and Ana Maria...
HSMAI Opens Nominations for Gilbert Award and Top 25 Extraordinary Minds
FOR IMMEDIATE RELEASE: McLean, VA (August 11, 2026) – The Hospitality Sales and Marketing Association International (HSMAI) is now accepting nominations for two of its premier individual recognition programs: the...