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HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
Fuel Sales
The HSMAI Sales Advisory Board recently identified some of the top issues facing the sales discipline. All these challenges can be positively impacted by ongoing education, training, and coaching.
While the past two years have been, to say the least, unpredictable, we have begun to see and explore trends and new developments that will impact our profession as we continue moving toward a sense of recovery.
Here are eight ways to maximize the relationship with your key partners in planning, from the HSMAI Rising Sales Leader Council – Sales Tools Work Group.
Inspire Marketing
New customer sentiment data brings some more silver linings and growing optimism among travelers, Longwoods International President & CEO Amir Eylon reports to HSMAI.
While our goals and plans may look different from what we’re used to, I’m optimistic about what they have to offer our industry in terms of innovation and transformation.
According to the latest Longwoods International tracking study of American travelers, the dramatic increase in the number of COVID-19 cases driven by the highly infectious Omicron variant is taking its toll on travel intentions and perceptions of health and safety at the start of 2022.
Optimize Revenue
HSMAI’s Revenue Optimization Advisory Board recently discussed the potential impact of commercial solar and EV charging on hotels’ revenue and profit strategy. For revenue optimization professionals who might have this on their radar, here are some considerations that arose from the discussion.
The pandemic has actually created an opportunity for hoteliers to shift revenue strategy and reconfigure their sales teams in a way that may not have been a priority during the previous levels of economic boom and oversupply of RFPs.
Given the current situation of uncertainty, there are a few things that will assist you as you navigate into the new year and think about the direction needed to optimize revenue and profitability.
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HSMAI Customer Insight: Expect An Onslaught Of Travelers Soon
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