Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Navigating Contact Center Terms: Acronyms & Terminology Explained

Stephanie Poirier, Senior Team Leader, Sales Support & Quality Performance,  Accor, Contact Center SIG Steering Committee Members  Megan Becker, Manager of Hiring and Training, Reservations, Hershey Entertainment & Resorts Company, Contact Center SIG Steering Committee Members  At...

Session Recap: The Confidence Cocktail™: 3Cs to Command Any Room

Tess McGoldrick, Senior Director Product Enablement, Lighthouse, HSMAI Sales Advisory Board Member  This article is a summary of Karen Laos’s presentation at the recent HSMAI Commercial Strategy Conference.   Why This...

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member  Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...
Inspire Marketing

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member  Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...

CSC Session Recap

From Disjointed to Dynamic: Hotel Marketing Framework for Commercial Performance  Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member This article recaps my session at HSMAI’s Commercial Strategy Session, where...

10 Actions Commercial Leaders Should Take Now

A few weeks ago in San Antonio, over 1,000 hospitality commercial professionals attended the HSMAI Commercial Strategy Conference 2026. One theme of the conference was that commercial strategy is moving...
Optimize Revenue

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member  Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...

CSC Session Recap

From Disjointed to Dynamic: Hotel Marketing Framework for Commercial Performance  Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member This article recaps my session at HSMAI’s Commercial Strategy Session, where...

10 Actions Commercial Leaders Should Take Now

A few weeks ago in San Antonio, over 1,000 hospitality commercial professionals attended the HSMAI Commercial Strategy Conference 2026. One theme of the conference was that commercial strategy is moving...
Video View
The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the industry.
HSMAI News
HSMAI’s 2026 Commercial Strategy Conference Brings Hospitality Leaders Together to Navigate Industry Transformation
Images are available here, credit: Professional Images Photography   FOR IMMEDIATE RELEASE: McLean, VA (June 18, 2026) – The Hospitality Sales and Marketing Association International (HSMAI) successfully concluded the 2026...
HSMAI Celebrates 69th Annual Adrian Awards

The Travel and Hospitality Industry’s Premier Marketing Awards Recognize Standout Campaigns, Top 25 Extraordinary Minds, and Career Achievement in Commercial Strategy       FOR IMMEDIATE RELEASE: McLean, VA (Feb….