HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

State of Talent Trend: Mental Health, Safety, and Wellbeing

Organizations must measure employee wellbeing, happiness, stress, satisfaction, and purpose. Everyone should ask themselves, “How am I creating a thriving workplace?” The past few years have shaken everyone’s confidence in health, job security, and income. Get insights on solutions from the HSMAI Foundation’s State of Talent Report.

HSMAI Customer Insight: Fall Travel Outlook Bullish | Longwoods International

According to the latest Longwoods International tracking study of American travelers, they are planning more travel for every trip category this fall when compared to 2022.  For example, 66% are planning to visit friends and family this fall, up from 56% a year ago, and 53% are planning fall road trips, up 10% from 2022. Insights from Longwoods President & CEO for HSMAI.

The Future of Corporate Travel

As we navigate the complexities of a post-pandemic world, one question looms large: What is the future of corporate travel? This question was brought to the HSMAI Sales Advisory Board.  

Inspire Marketing

HSMAI Top 25 Profile: Kristi Gole

HSMAI honored the 2022 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Kristi Gole, Executive Vice President, Global Hotel Alliance is one of these honorees. 

Best Practices in Travel Advertising, Digital, PR/Communications & Integrated Marketing

The 2022 Adrian Awards: Platinum and President’s Award Honorees Special Report.

CSR, ESG, and Sustainability: 5 Takeaways from Rising Leaders

Whether environmental impact, social responsibility, or community engagement be their driving factor, travelers are now not only expecting stellar onsite service, but ensuring that their meal was sustainably sourced, property employees receive fair treatment, and the property is supporting the local economy. 

Optimize Revenue

HSMAI Century Campaign: Building a Bridge to Our Brightest Future

For close to a century, HSMAI has stood as a guiding light for innovation, support, and community growth within the hotel sales, marketing, and revenue optimization fields. Now, as we begin the countdown to our momentous 100-year anniversary in 2027, we’re excited to unveil the Century Campaign for the HSMAI Foundation.  

Innovative Strategies for Hotel Revenue Growth

With growing operational costs hotels need to get creative about ways to drive more Revenue. Ancillary and other revenue streams are becoming more and more important as the days go on and are moving to be included, if not already, under the revenue optimization umbrella. Aiming to improve topline revenue, combat rising operational costs, and increase guest conversion, ancillary and other revenue streams will become as important as rooms revenue in the blink of an eye. 

5 Tips for Futureproofing: The Complexities of Distribution

HSMAI hosted a Distribution Executive Roundtable in Toronto.  From technological advances to sustainability demands, industry leaders grapple with a changing landscape of distribution. Here’s a look at the most pressing concerns and strategies to address them. 

Video View

What is the impact of AI?

Commercial strategy leaders attending HSMAI’s Commercial Strategy Week 2023 provide their insights.
HSMAI Foundation Launches Century Campaign Fundraising Initiative

Building a Bridge to Our Brightest Future FOR IMMEDIATE RELEASE: McLean, VA (Sept. 25, 2023) – The Hospitality Sales and Marketing Association International (HSMAI) Foundation has announced the launch of…

HSMAI 2023 Sales Leader Forum Set for Long Beach, California

FOR IMMEDIATE RELEASE: McLean, VA (Sept. 14, 2023) – The Hospitality Sales and Marketing Association International (HSMAI) Sales Leader Forum will take place in Long Beach, CA on Nov. 8,…