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HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
Fuel Sales
In today’s fast-moving, data-rich environment, every business leader will benefit from understanding the mechanics of data analytics.
In a world full of automation, it is easy to get into our reactive routines. Sure, that may keep your businesses afloat, but what will really create success is all the proactive efforts you put in. By definition, proactive means acting in anticipation of future problems, needs, or changes.
The hotel sales workforce has changed significantly since the pandemic. As hotels continue to rebuild their sales teams, the selling landscape has changed, and many sales professionals are new to the industry.
Inspire Marketing
HSMAI Global’s new Certified Hotel Sales Leader (CHSL) certification is designed to recognize the expertise of hotel sales leaders, emphasizing the most up-to-date sales and commercial principles, practices, and strategies. Here we share excerpts from the CHSL study guide ”The Hotel Sales Playbook: Winning Strategies for Success. “
The 2024 Adrian Awards deadline is September 9, so submit your entry now!
This HSMAI and Curacity white paper explores the value of engaging customers from the moment they start dreaming of travel – and ways for commercial strategy professionals to turn their efforts into incremental bookings and revenue.
Optimize Revenue
HSMAI honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Vanessa Williams, General Manager, The Vinoy Resort & Golf Club, Marriott Autograph Collection, is one of these honorees.
By understanding consumer behavior in a broader context, hospitality professionals can anticipate customer needs, stay ahead of consumer trends, and spark innovation.
In today’s fast-moving, data-rich environment, every business leader will benefit from understanding the mechanics of data analytics. In the HSMAI Academy’s Hotel Data Analytics Essentials Course, you will learn how hoteliers capture, store, and analyze data to gain insights that drive smarter business decisions.
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What is the impact of AI?
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