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HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
Fuel Sales
We have entered a new era of hospitality and travel. As sales professionals and leaders, it is imperative that we shift our mindset and adopt certain strategies that will lead to effective change in our approach to sales.
Longwoods International’s tracking study reveals many reasons for optimism in that COVID-19 fears among travelers continue to recede, even as travel sentiment is being impacted by higher gas prices in ways that may alter traveler behavior. Exclusive insights on the findings for HSMAI from Longwoods President & CEO Amir Eylon.
Holly Zoba, CHDM, principal at Scout Simply, shares insights on how hotels can update their online outcome metrics using sellers’ Social Selling Index (SSI).
Inspire Marketing
Daniel Levine, executive director at Avant Guide Institute, will present the general session, “Global Trends & Evolving Customers…and What They Mean for Hotel Marketing,” on June 28. Here, he tells HSMAI what attendees can expect to learn during his presentation as well as one key takeaway they can immediately implement at work.
The HSMAI Foundation continues to explore how the pandemic is affecting the talent pipeline, specifically within hospitality schools, and continued this conversation during its recent Hospitality School Marketing Faculty Forum.
His work led him to receive the 2021 HSMAI Albert E. Koehl Lifetime Achievement Award for Hospitality Marketing at this year’s Adrian Awards ceremony in March.
Optimize Revenue
During HSMAI ROC Americas, held June 29, Dave Roberts, professor at Cornell University, will present his session, “The Post-Pandemic Evolution to Revenue Strategy,” discussing the requirements for shifting your organization in the short- and long-term to stay ahead of the revenue optimization evolution.
Now more than ever before, consumers are driving the content they want — and don’t want — to see. How do we as hoteliers control the content chaos? The HSMAI Global Distribution Advisory Board recently discussed how they are managing content at their companies.
Fifty-five Wyndham team members received their Certified Revenue Management Executive designations and were honored with a virtual graduation ceremony. Here’s the ROI they received as a result of this unique team-building program.
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HSMAI Customer Insight: Expect An Onslaught Of Travelers Soon
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