Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI’s Sales Advisory Board’s Tips for Driving Hotel Revenues in 2023

With costs rising and flow more difficult to achieve, sales teams must exceed revenue expectations for hotels and/or ownership to achieve acceptable profit levels. The HSMAI Sales Advisory Board got together to discuss how to meet those revenue expectations.  

Commercial Strategy Insight: Sales in Commercial Organizations: Fueling Collaboration and Avoiding Collision

This strategic presentation at the HSMAI Sales Leader Forum 2022  from Allison Handy, SVP of Sales, Aimbridge, will help you better understand this evolution so you can lead and adapt accordingly.

Sales Leader Forum Insight: The State of the Industry

To kick off the 2022 HSMAI Sales Leader Forum in October, Hannah Smith shared STR’s latest views on the economy, the mindset of travelers, and expectations for how and when travel will fully recover.

Inspire Marketing

10 Ways to Operationalize Sustainable, Regenerative, and Locally Immersive Travel Experiences

Here are ten ideas HSMAI Rising Leader Council Members shared to operationalize green practices.

HSMAI Customer Insight: Full Speed Ahead for Holiday Travel Planning | Longwoods International

Holiday travel is returning more to patterns seen pre-pandemic. Get more insights on the findings for HSMAI from Longwoods President & CEO Amir Eylon.

Curate Session Recap: The Star

Curate kicked-off with a reception and tour of The Star, the unique 91-acre campus that is the Dallas Cowboys World Headquarters and practice facility. Marta Gola, VP, Tour & Event Sales of Legends, welcomed the group and gave an overview of how the Star operates.
The next day the group heard from Chad Estis, EVP of Business Operations Dallas Cowboys; Legends and Peter Strebel, Chairman of Omni Hotels & Resorts.

Optimize Revenue

The Future of Retailing – Challenges and Opportunities

HSMAI’s Global Distribution Advisory Board recently got together to discuss all things retailing. Read on for the innovations, obstacles, and future of retailing.  

Curate Session Recap: The Current State of Commercial

During the HSMAI Curate 2022 current state session, we heard from four industry leaders that have experimented with commercial in their organizations from creating new commercial roles, to deployment, data mining, and leadership. Read on for highlights or visit the slides for further information.

Curate 2022: The Definition: Achieving Commercial Excellence

Mike Moorman, principal at ZS, kicked off HSMAI’s 2022 Curate Executive Insights Forum with a session focused on achieving commercial excellence leveraging his expertise across industries. His goal when working with organizations is to evolve their commercial functions to become increasingly impactful in their markets.  

Video View

What do you see as the biggest challenges in today’s market?

Revenue optimization leaders attending HSMAI’s ROC Americas 2022 provide their insights.
HSMAI News
Travel Industry ‘Top Advocate’ Roger Dow Headlines 2022 Class of Leaders Honored at HSMAI Sales Forum

McLean, Virginia —Roger Dow, who helped lead the U.S. travel industry out of its post-9/11 doldrums and take it to new heights, then helped guide the industry through the COVID-19…

Milestone Credential Illustrates Value of HSMAI Certification Programs

HSMAI is thrilled to congratulate Olivia Garcell, a senior analyst in digital optimization at Wyndham Hotels & Resorts, who recently became the 1,000th person to receive the Certified Hospitality Digital…