Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Customized Selling Tips for Different Personality Types

In order to be an effective salesperson, it is crucial to understand the strengths and weaknesses that come from your personality. HSMAI’s Rising Sales Leader Council’s Sales Tools Workgroup has defined selling tips for four different personality types.

How Hotels Can Better Promote Sustainability

There are many small changes that hotel companies can implement that can make a big difference in terms of being more sustainable. HSMAI’s Rising Sales Leader Council (RSLC) discussed how their hotels are promoting sustainability on a recent call. Here are a few of their best ideas for how hotels can be more sustainable —and why it’s important.

Innovation in Hotel Sales Brought About by the Pandemic

The pandemic may have brought a lot of difficulties over the past 18 months, but because of those struggles, it has also brought a lot of innovation. Recently members of HSMAI’s Sales Advisory Board discussed what they are doing differently and how they are staying innovative to stay at the top of their game.

Inspire Marketing

Best Practices for Identifying and Evaluating Influencers

Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.

Best Practices for Your Hotel Website Content

With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.

How the Pandemic Has Changed Guest Communications

While “pivot to virtual” has become a cliché of pandemic-era marketing and communication, there’s no denying that COVID only underscored the important role that digital plays in identifying and engaging guests, gathering their feedback, and cultivating their loyalty. Here’s how those dynamics shifted throughout the pandemic and have continued to evolve during recovery.

Optimize Revenue

Meet HSMAI Revenue Optimization Educator of the Year Breffni Noone

Recently, Noone sat down with HSMAI to share what she loves about teaching and how her career has been shaped through the years.

Meet HSMAI Revenue Professional of the Year Apurv Batra

Recently Batra sat down with HSMAI to share how his career has evolved and what this award that will be given out at the upcoming ROC Americas means to him.

Three Things You Can Do Tomorrow to Improve Profit Optimization at Your Property

In advance of HSMAI’s ROC Americas, presenters from the breakout session “Three Things You Can Do Tomorrow to Improve Profit Optimization at Your Property” gave a preview of the issues and what attendees can expect from their session.

Video View

HSMAI Customer Insight: Expect An Onslaught Of Travelers Soon

According to their latest consumer research, Fuel says, “We’ve already seen a giant boom in some markets over the last 6 weeks of people booking hotel rooms. Some properties are seeing more than double the revenue booked online compared to 2019.
HSMAI News
HSMAI Announces 2021 Revenue Optimization Honorees

McLean, VA—The Hospitality Sales and Marketing Association International (HSMAI) will celebrate four outstanding revenue optimization leaders during HSMAI ROC Americas in Dallas on Sept. 29. HSMAI will honor Cindy Estis…

HSMAI Foundation Distributes Second Round of COVID Relief Grants to Hospitality Professionals Around the World

The Hospitality Sales & Marketing Association International (HSMAI) Foundation is supporting the hospitality industry by distributing a second round of COVID Relief Fund grants to hospitality professionals worldwide, bringing the…