Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Signal vs. Noise: The Data Driving Hotel Strategy

Juli Jones, CAE, CHBA, SVP, HSMAI  The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...

Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration

Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...

Navigating Contact Center Terms: Acronyms & Terminology Explained

Stephanie Poirier, Senior Team Leader, Sales Support & Quality Performance,  Accor, Contact Center SIG Steering Committee Members  Megan Becker, Manager of Hiring and Training, Reservations, Hershey Entertainment & Resorts Company, Contact Center SIG Steering Committee Members  At...
Inspire Marketing

From Demo to Divorce: Why Hotel – Vendor Relationships Fail (and How to Fix Them)

Kristi White, VP Reporting, Data & Analytics, Groups 360, HSMAI Sales Advisory Board Member If you've ever sat through a flawless product demo, signed a contract full of optimism, and then...

Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration

Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member  Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...
Optimize Revenue

Signal vs. Noise: The Data Driving Hotel Strategy

Juli Jones, CAE, CHBA, SVP, HSMAI  The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...

Optimized to Fail: Research on the Future of Revenue Management

Tess McGoldrick, Senior Director Product Enablement, Lighthouse, HSMAI Sales Advisory Board Member This article is a summary of Dr. Breffni Noone & Dr. Sherri Kimes’ presentation at the recent HSMAI...

Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration

Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...
Video View
The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the industry.
HSMAI News
HSMAI Opens Nominations for Gilbert Award and Top 25 Extraordinary Minds
FOR IMMEDIATE RELEASE: McLean, VA (August 11, 2026) – The Hospitality Sales and Marketing Association International (HSMAI) is now accepting nominations for two of its premier individual recognition programs: the...
HSMAI’s 2026 Commercial Strategy Conference Brings Hospitality Leaders Together to Navigate Industry Transformation
Images are available here, credit: Professional Images Photography   FOR IMMEDIATE RELEASE: McLean, VA (June 18, 2026) – The Hospitality Sales and Marketing Association International (HSMAI) successfully concluded the 2026...