Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Best Practices for Sales Professionals Responding to COVID-19

HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. CSO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible.

Key Indicators for Hospitality Sales Professionals

HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. Here are three key indicators that CSO participants said are helping to guide their actions during the pandemic.

The Convergence of Sales, Marketing, and Revenue — Part 1: The Entrepreneurial Approach

Sales, revenue optimization, and digital marketing are in the middle of a revolution . The rubber is now hitting the road via an accelerated pace of consolidation in the hotel sales/revenue/digital marketing arena. Who’s coming out on top? Let’s explore.

Inspire Marketing

Best Practices for Hospitality Marketing Professionals

HSMAI hosted a Chief Marketing Officer Virtual Roundtable on March 31 that focused on the impact that COVID-19 is having on hotel marketing. CMO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are four of their suggestions.

Key Indicators for Hospitality Marketing Professionals

HSMAI hosted a Chief Marketing Officer Virtual Roundtable on March 31 that focused on the impact that COVID-19 is having on hotel marketing. Here are four key indicators that CMO participants said are helping to guide their strategies and future planning.

CURATE PRESENTS: How to Be a Hospitality Marketing Leader During COVID-19

Continuing our series of interviews with HSMAI Lifetime Achievement honorees we recently talked to Leland Pillsbury, recipient of HSMAI’s Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing. His advice for hospitality marketing leaders responding to coronavirus is simple: You have to be straight with people.

Optimize Revenue

Recovery from the COVID-19 Pandemic – What Should the Industry Expect?

Our industry is a resilient one, so undoubtedly, just as we have done following previous demand shocks, we will emerge stronger, more focused and even better prepared to serve our guests in meaningful ways.

Best Practices for Hotel Management Company CROs Responding to COVID-19

HSMAI hosted a Hotel Management Company (HMC) Chief Revenue Officer Virtual Roundtable on March 25 on the impact COVID-19 is having on hotel revenue optimization. HMC CRO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are five of their suggestions.

Best Practices for Brand Revenue Professionals Responding to COVID-19

HSMAI hosted a Brand Chief Revenue Officer Virtual Roundtable on March 24 that focused on the impact that COVID-19 is having on hotel revenue optimization. Brand CRO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are six of their suggestions, presented in their own words.

Video View

Sales Imperatives for Today’s World: Customer Focus

Cindy Novotny, Managing Partner, Master Connection Associates, discusses sales imperatives at HSMAI’s Sales Leader Forum 2019

HSMAI News
HSMAI Provides Special Report and Other Resources for Hospitality Professionals in the Midst of Coronavirus Crisis

“In these unprecedented times, it is critical for hospitality and tourism sales, marketing, and revenue optimization professionals to have access to reliable resources,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI.

HSMAI ROC Americas in San Antonio Announces New 2020 Dates

Due to worldwide uncertainty surrounding the impact of the COVID-19 pandemic, HSMAI ROC Americas 2020 has been rescheduled for October 26-27 in San Antonio.