Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Hospitality’s Competitive Edge: Uniting Sales and Marketing to Win Against Short-Term Rentals

The hospitality industry has long been defined by consistency, service, and trust. But in recent years, disruptors like Airbnb and Vrbo have rapidly gained market share, appealing to travelers seeking space, flexibility, and local experiences. For hotel sales and marketing professionals, this has forced a fundamental question: How can we compete? 

The Price Perception Pivot: Hotel Websites Now Seen as Best Bet for Deals in the UK

For years, online travel agencies (OTAs) dominated the perception game, widely regarded by travelers as the go-to source for scoring the best hotel deals.

Inside the Industry: Talent, Travel, and the Future of Hospitality

What’s next for hospitality? Between generational shifts in the workforce, skyrocketing guest expectations, and new pressures on boutique hotels, uncertainty abounds.

Inspire Marketing

HSMAI Advances Commercial Strategy at 2025 Conference

The event exemplified HSMAI’s mission to fuel sales, inspire marketing, and optimize revenue. Developed in collaboration with its Commercial Strategy Conference Advisory Board, the program delivered a balance of strategic vision and tactical value.

The Future of Hospitality Loyalty: Personalization, Flexibility, and Memorable Experiences

Hospitality loyalty programs have come a long way and with a new market of guests, where are hospitality loyalty programs headed next to remain relevant and engage rewards members?

HSMAI Top 25 Profile: Nancy Johns, CHDM

HSMAI honored the 2024 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Nancy Johns, Marketing Executive at JC Resorts is one of these honorees.   

Optimize Revenue

What is the True Cost of Distribution?

Understanding the true cost of a hotel booking isn’t as straightforward as it might seem. Between marketing investments, agency fees, and labor costs, even a “direct” booking isn’t always the most profitable. 

5 Actions You Can Take to Break Down Silos

Sales. Marketing. Revenue Management. Distribution. When these functions operate in silos, the result isn’t just internal frustration, it’s missed revenue, slower decision-making, and inconsistent guest experiences.  

What Revenue Managers Need to Understand About the Shifting Demographics of Today’s Travelers

As generational preferences shift, hotel revenue managers must stay attuned to how different age groups impact pricing, booking behaviors, and overall guest expectations.

Video View
The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the industry.
HSMAI News
HSMAI Announces the Passing of Vice President of Marketing Communications, Jason Smith

FOR IMMEDIATE RELEASE: McLean, VA (April 30, 2025) – The Hospitality Sales and Marketing Association International (HSMAI) announces with great sadness the sudden passing of Jason Smith, Vice President of…

HSMAI 2025 Commercial Strategy Conference Coming to Indianapolis Following Sold-Out 2024 Event

FOR IMMEDIATE RELEASE: McLean, VA (April 7, 2024) – The Hospitality Sales and Marketing Association International’s (HSMAI) second Commercial Strategy Conference will take place in Indianapolis, Indiana, from June 16-18, 2025 at the Indianapolis…