HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

The Evolution of Hospitality Sales: Adapting to a Post-Pandemic Environment

The global pandemic may have forced a hard reset upon travel and all its sectors, but our sales professionals have emerged more capable, more experienced, and more prepared than ever. Insights from HSMAI’s Rising Sales Leaders Council Industry Evolution Workgroup.

5 Key Tactics HSMAI’s Rising Leaders use to Gain Buy-In from Senior Leadership

The HSMAI Sales Rising Leader Council met to share their thoughts on employee engagement and gaining buy-in. 

Looking Ahead: HSMAI Leadership Share Their Best Ideas for Talent Management

Recently the HSMAI Americas Board and HSMAI Foundation Board members shared perspectives on talent management. Here are some of the highlights for how leaders are handling talent management in the coming year.

Inspire Marketing

HSMAI Customer Insights: Despite Inflation and Interest Rates, Travelers Are On The Move | Longwoods

According to the latest Longwoods International tracking study of American travelers, 93% of them have trips planned in the next six months, the highest level in three years. Insights for HSMAI from Longwoods President & CEO Amir Eylon.

Hospitality Marketing in the Cookie-Less Future

It’s no secret that the cookie-less world is coming. And while it may still be a few years off, the impact it will have on hospitality marketing is already being felt. The HSMAI Marketing Advisory Board recently met to discuss the looming cookie-less world.  

Schema For Search Engines: The Key

Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

Optimize Revenue

A KPIs Guide for the Commercial Strategist

The lines continue to blur between commercial disciplines in hospitality, but most organizations struggle with how to adapt to this new environment. For hotel companies looking to create organizational structures centered on an overarching commercial strategy, identifying those measures of success — beyond profitability — can be a place to start. 

Hanging On to ADR While Capturing Demand

HSMAI Revenue Optimization Rising Leader Council insights: what we are seeing as trends in the RFP negotiations and how we are preserving relationships while not backing down from higher rates.  

Revenues vs Profit: Where should our focus as Revenue Leaders truly be?

The answer, of course, is that it depends. Every hotel is different, and there is no one-size-fits-all answer to this question. However, here are some great ideas from a recent discuss among members of the HSMAI Revenue Optimization Rising Leader Council.

Video View

What do you see as the biggest challenges in today’s market?

Revenue optimization leaders attending HSMAI’s ROC Americas 2022 provide their insights.
HSMAI Honors Chapters with Frank W. Berkman Best of the Best Awards

McLean, VA (March 16, 2023) The HSMAI Greater New York Chapter was named the Hospitality Sales and Marketing Association International Americas  2022 Chapter of the Year as part of HSMAI’s…

8 New Trends Revealed in HSMAI Foundation’s Annual State of Talent Report

McLean, VA (Mar. 9, 2023) The Hospitality Sales & Marketing Association International (HSMAI) Foundation is thrilled to announce its second Annual State of Talent report. Released with the support of…