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HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.
Fuel Sales
MMGY shares insights with HSMAI from their recent travel agent survey.
HSMAI recently spoke with Norris, a member of HSMAI’s Rising Sales Leader Council, who has worked on-property full-time throughout the pandemic about how things have looked on the front lines.
Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, including how the ever-shifting threat of the pandemic has taken its toll on consumer confidence in official information sources.
Inspire Marketing
In a recent interview, Dan Wacksman, CHDM, principal at Sassato LLC and chair of HSMAI’s Marketing Advisory Board, explained why digital marketing is an essential hospitality skill — especially during a pandemic that has disrupted the industry.
Take inspiration from last year’s Platinum winners, including Contiki’s “#VoteWithNoRegrets” campaign, in preparation for the 2020 Adrian Awards entry period.
Consumers are looking for clues on how they can travel while minimizing risk for themselves and their families with research showing cleanliness is the most important factor now when selecting accommodations.
Optimize Revenue
One common reaction in times of crisis is to dramatically reduce your hotel’s average daily rate (ADR) to boost near-term revenue. Instead, go back to the basics of your pricing strategy to adapt to this ever-changing landscape.
Throughout the pandemic, hoteliers have found themselves relying on revenue optimization more than ever — and in new and innovative ways.
In this article for HSMAI, Katie Moro, Vice President, Data Partnerships, Hospitality, Amadeus provides insight into three key metrics and important areas for consideration in your business during this time.
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Finding Success in the Middle of Chaos
HSMAI Washington DC webinar featuring Bob Anderson, on the process of revamping, reframing and re-engaging for success during these trying times.
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