Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Five Takeaways from Rising Leaders on Turnover

Published on April 2, 2026 Jillian Zemba, Cater and Service Manager at Desert Hospitality Management, Rising Sales Leader Council I have been in hospitality for ten years, working everything from...

Profiling This Year’s Top 25: The Next Five

Published March 20, 2026 This year’s Top 25 were recognized in NYC last month for leadership, innovation, and measurable commercial impact. As HSMAI CEO Brian Hicks said, “Their success stories...

Leading Well: What a Simple Wellness Assessment Reveals

A simple wellness self-assessment that covered five domains including emotional wellness, mental clarity, physical wellness, connection and belonging, and joy and fulfillment. This sparked candid reflection about how leaders care for themselves and their teams.

Inspire Marketing

How to Level-Up Your GEO

Published April 15, 2026 Luisa Laurelli, Account Director, Madden Media*, Rising Marketing Leader Council Member From a recent discussion of HSMAI’s Marketing Rising Leader Council, the message around hotel visibility...

Can Hotel Marketing Stay Authentic in the AI Era?

Published 4/15/26 Craig Carbonniere Jr., CHDM, AVP Sales - Hospitality, Milestone*, Marketing Advisory Board Member  Hotel marketers are wrestling with a familiar tension: AI makes everything faster, but it also...

Profiling This Year’s Top 25: The Next Five

Published March 20, 2026 This year’s Top 25 were recognized in NYC last month for leadership, innovation, and measurable commercial impact. As HSMAI CEO Brian Hicks said, “Their success stories...
Optimize Revenue

Profiling This Year’s Top 25: The Next Five

Published March 20, 2026 This year’s Top 25 were recognized in NYC last month for leadership, innovation, and measurable commercial impact. As HSMAI CEO Brian Hicks said, “Their success stories...

Has Social Media Broken the Travel Funnel?

Published: March 11, 2026 Miyuki Sasada, Senior Account Manager, Booking.com*, Rising Revenue Optimization Leaders Council Member   Article author - Miyuki Sasada, Booking.com, Rising Revenue Optimization Leaders Council Member During...

Virtual Credit Card Breakage’s Effect on Hotel Profitability

Nathan Kellar, Senior Director Distribution US/CAN + Global Wholesale, Marriott International*, HSMAI Global Distribution Advisory Board Member  Virtual credit cards were intended to streamline third party payments and although they...
Video View
The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the industry.
HSMAI News
HSMAI Celebrates 69th Annual Adrian Awards

The Travel and Hospitality Industry’s Premier Marketing Awards Recognize Standout Campaigns, Top 25 Extraordinary Minds, and Career Achievement in Commercial Strategy       FOR IMMEDIATE RELEASE: McLean, VA (Feb….

HSMAI Announces 2026 Recipients of the Robert A. Gilbert Award for Career Achievement in Commercial Strategy

Images available HERE, courtesy of HSMAI FOR IMMEDIATE RELEASE: McLean, VA (Feb. 16, 2026) – Hospitality Sales and Marketing Association International (HSMAI) is pleased to announce the 2026 recipients of…