HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Data & Analytics for Sales Leaders: Understanding Data

Dr. Kelly McGuire, Principal, McRevenue, LLC, discusses data and analytics at HSMAI’s Sales Leader Forum 2019. Here is the fourth of four key takeaways.

The Convergence of Sales With Marketing, Revenue Optimization, Distribution, and Operations: Part 1 — Collaboration

Everyone has a story about working with others. Holly Zoba, CHDM, principal at Scout Simply, shared one of her most memorable experiences collaborating with other disciplines in the hospitality industry with attendees at HSMAI’s Sales Leader Forum 2019. 

Data & Analytics for Sales Leaders: Tips for Success

At HSMAI’s Sales Leader Forum on Nov. 5–6, Dr. Kelly McGuire, principal with McRevenue LLC, presented a breakout session on “Data and Analytics for Sales Leaders.” Here is the third of four key takeaways.

Inspire Marketing

Curate Update: Leadership Lessons From Coronavirus and Cannabis

The theme of our upcoming Curate event at The Broadmoor on March 23–24 is “Leadership in Changing Times” — which right now means the developing situation around coronavirus. We’ll be incorporating a session on crisis leadership within the context of the epidemic into our program and will share more details when we have them. Meanwhile, few places have seen such changing times as our host destination of Colorado, where the legalization of marijuana in 2014 has created business challenges and opportunities in equal measure.

The Futures of Advertising, Digital Marketing, and PR

HSMAI’s Adrian Awards have always celebrated the state of the art — the cutting edge of the now — in hospitality advertising, digital marketing, and public relations. But this year’s program pushed beyond the now with the Adrian Awards Futures Stage. Located in the center of the room at the Adrian Awards Dinner Reception and Gala in New York City on Jan. 21, the Future Stage offered three forward-thinking presentations from industry thought leaders.

3 Solutions in Search of a Problem at CES 2020

Every January, right after the New Year, hundreds of thousands of people from around the world descend on Las Vegas for a week of technology OMGs. And HSMAI is part of it, offering curated tours of the Consumer Electronics Show (CES) at part of its Executive THINK (Travel, Hospitality, Innovation, Networking and Knowledge) program.

Optimize Revenue

A Revenue Leader’s Response & Best Practice in a Crisis

The rapid spread of the coronavirus from China and beyond has caused a rapid and sudden halt to tourism throughout Asia. Travel, as a luxury expenditure, is often one of the first things we choose to limit when a crisis hits. In times like this, the revenue leader’s response during this time could be crucial on a few different levels. The following are some simple tips and reflections.

Revenue Career Paths: SOK’s Nina Nieminen

Insights into the career path of Nina Nieminen, director of revenue management and distribution at SOK Travel and Hospitality Industry Chain Management in Finland, and winner of the first Fabian Specht Revenue Optimization Professional of the Year Award.

Total Revenue Management and Its Impact on Hotel Profitability

HSMAI Region Europe has been in conversation with Hospitality Industry Experts. This session features Frederic Toitot, Vice President, Global Learning & Development at Accor and Chair of the HSMAI Region Europe Revenue Optimization Advisory Board.

Video View

Sales Imperatives for Today’s World: Customer Focus

Cindy Novotny, Managing Partner, Master Connection Associates, discusses sales imperatives at HSMAI’s Sales Leader Forum 2019

HSMAI Honors Chapters and Leaders at Annual Mike Leven Leadership Conference

HSMAI Americas Chapters gathered to honor excellence and the 2019 chapter of the year HSMAI Arizona from February 17-18th in Austin, Texas.

HSMAI Announces 2020 Americas Board and New Chair Marina MacDonald

HSMAI is proud to introduce the professionals who will sit on the HSMAI 2020 Americas Board and Executive Committee.