Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Leisure Sales in a Post-COVID Marketplace

Tips on how your hotel can remain engaged with travel management companies (TMCs), so you are top of mind once travelers are ready to make their next journey.

HSMAI Customer Insight: Demand Growth Pace Slows | SiteMnder

In this video, SiteMinder Founder Mike Ford, provides HSMAI insight into the variation in demand trends in different global destinations.

HSMAI Customer Insight: American Optimism about Travel and Visitors Stalls | Longwoods

President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings that show a leveling off of travel intentions.

Inspire Marketing

What’s Changing for Hotel Management Company Digital Marketers

Insights from a virtual roundtable for hotel management company CDOs, which gave participants a chance to catch up and share new insights since the last roundtable for this group was held in April.

HSMAI Customer Insight: Slow-Rising Readiness to Travel | Fuel

Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights into the findings of their latest consumer sentiment study.

What’s Changing for Brand Digital Marketers

HSMAI hosted a Virtual Executive Roundtable for brand Chief Digital Officers on June 23, giving participants a chance to catch up and share new insights since the last brand CDO roundtable in April.

Optimize Revenue

Repositioning F&B to Succeed in the New Restaurant Reality

When restaurants closed as part of the coronavirus lockdown, they were forced to adapt in order to survive, rapidly bringing about the transition to a new restaurant reality. Insights from Sherri Kimes’ HSMAI ROC@Home presentation.

The State of the World Travel Economy 2020: Impact and Recovery Outlook

Highlights from presentations by economists during the HSMAI ROC@Home program on how they see COVID-19 affecting their regions as well as their outlook for the future.

What Is Business Acumen and Why Is It So Important?

No matter your discipline, business acumen is essential to your career in the hospitality industry. Learning business acumen means getting acquainted with everything you should know about the business world — soft skills, finance, reporting, communications, investing, profitability.

Video View

Finding Success in the Middle of Chaos

HSMAI Washington DC webinar featuring Bob Anderson, on the process of revamping, reframing and re-engaging for success during these trying times.

HSMAI News
Revenue Optimization Professionals Globally United to Fuel Recovery During HSMAI ROC@Home

On Wednesday, June 17, 2020, HSMAI brought together industry professionals from around the globe to learn, share, and focus on revenue strategy.

HTNG and HSMAI Partner to Advance Hospitality Marketing Through Technology

CHICAGO (June 16, 2020) – Hospitality Technology Next Generation (HTNG), in partnership with the Hospitality Sales and Marketing Association International (HSMAI), launches a joint initiative to better-align marketing and technology disciplines in hospitality organizations….