Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

HSMAI Customer Insight: Inflation Remains a Factor in Travel Planning | Longwoods

Despite a significant decline in the rate of inflation in the U.S. the past couple of years, according to the latest Longwoods International tracking study of American travelers, 57% of them report that inflation is still impacting their decision to travel in the next six months.  And the percentage of travelers who say that inflation will greatly impact their travel decisions in the next six months jumped from 24% in July to 30% in August, the highest level in 2024. Additional insights for HSMAI from Amir Eylon, Longwoods CEO.

HSMAI Customer Insight: Travel Demand Stays Steady in the New Year | Longwoods

According to the latest Longwoods International tracking study of American travelers, 41% of them are likely to take an international trip in 2025.  And 46% of those planning international travel say those trips will not reduce the number or shorten the length or spending on their domestic U.S. travel this year. Get insights for HSMAI from Longwoods President & CEO Amir Eylon.

HSMAI Sales Leader Forum Insight: Leadership & Critical Communication Skills

Highlights from the keynote presentation by Celeste Headlee at the 2024 HSMAI Sales Leader Forum in Washington DC.

Inspire Marketing

The Rise of Wellness in Hospitality

Megan Chase, SMERF, Sales and Events Manager, Otesaga Resort Hotel, Rising Sales Leader Council Alum  The hospitality industry, like many other industries, has seen a significant pivot towards wellness and…

Four Focuses of GenAI in Professional Development

The HSMAI Foundation recently published a report, The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management, exploring the impact of generative AI on various facets of…

Optimize Revenue

Rising Above Uncertainty – How Tomorrows Hotel Leaders are Taking on Today’s Challenges

Recent discussions with and Menti poll results from all three of HSMAI’s Rising Leader Councils have identified issues impacting our rising leaders. Looking at the challenges across commercial functions reveals nuanced concerns that vary across sales, marketing, and revenue management. Economic uncertainty was a concern across the board, closely followed by the need to manage rising operational and marketing costs effectively.

A(I) Recruitment Revolution

In 2024, AI adoption in recruitment within the hospitality industry remains in its infancy. While AI holds the promise of revolutionizing talent acquisition, most organizations are still experimenting, focusing on basic applications like resume screening and job description writing. 

 Lodging Construction Drops in 2024: Uncertainty Ahead

Bernard Baumohl, chief global economist at The Economic Outlook Group, provided his insights during a session on ”A New World Order: Trump’s Impact on the US & International Economy,” during the HSMAI Destination Marketing Executive Roundtable.

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The sold-out event, an evolution of HSMAI’s Marketing Strategy Conference and HSMAI ROC, brought together a record-breaking 860 industry professionals from 152 unique hotel brands and management companies, and more than 40 partner companies, from across the hospitality sector to explore the latest trends, strategies, and innovations shaping the future of commercial success in the industry.
HSMAI News
HSMAI Celebrates 68th Annual Adrian Awards

FOR IMMEDIATE RELEASE: McLean, VA (Feb. 19, 2025) – The Hospitality Sales and Marketing Association International (HSMAI) celebrated the best in travel marketing at the Adrian Awards Celebration on Tuesday,…

HSMAI Americas Welcomes 2025 Board Members Lead By Chair Andrew Rubinacci

McLean, VA (Feb. 13, 2025) – The Hospitality Sales and Marketing Association International (HSMAI) is proud to announce the members of its 2025 Americas Board of Directors and Executive Committee. HSMAI America’s leaders…