Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Hotel Sales Executives’ Current Concerns

While many sales executives expressed optimism at HSMAI’s Executive Roundtables on Oct 27, they also shared that there are many unique challenges they are facing right now as well.

What’s on the Minds of Sales Executives

Participants from two recent Chief Sales Officer roundtables expressed optimism as they are seeing positive trends and continued opportunity to grow and reinvent. Here are a few key takeaways that were shared in the two roundtables.

Meet Sales Professional of the Year Kim Lowe

Lowe, complex director of sales at the Woodland Resort and Hotels (part of CoralTree Hospitality) has worked her way through the company since 2007. She recently sat down with HSMAI to discuss her career path and what keeps her motivated.

Inspire Marketing

Investing in Valued Media

At HSMAI’s 2021 Marketing Strategy Conference, Stuart Butler, CHDM, chief marketing officer at the Myrtle Beach Convention and Visitors Bureau,  gave a presentation on “Investing in Valued Media.”

Recovery Campaigns

At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”

HSMAI Adrian Awards Best Practices: Nourish Lexington

The 2021 Adrian Awards are now open! Take some inspiration from one of last year’s honorees –VisitLEX. Submit your entry for the 2021 Adrian Awards by Dec. 20, 2021.

Optimize Revenue

HSMAI Top 25 Profile: Rhett Hirko, CRME

HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization, including Rhett Hirko, CRME, Global Vice President of Revenue Optimization Preferred Hotels & Resorts.

Why Isn’t It All About (the Guests Like) Me?

At HSMAI’s 2021 ROC Americas, Stephen Hambleton, CRME, director of product management at IDeaS gave a presentation on “Why Isn’t It All About (the Guests Like) Me?

Reframing Performance

HSMAI ROC 2021 Lightning Round presentation by Jennifer Hill, CRME, VP, Client Solutions, Kalibri Labs.

Video View

HSMAI Customer Insight: Expect An Onslaught Of Travelers Soon

According to their latest consumer research, Fuel says, “We’ve already seen a giant boom in some markets over the last 6 weeks of people booking hotel rooms. Some properties are seeing more than double the revenue booked online compared to 2019.
HSMAI News
HSMAI Foundation Tackles Hospitality Talent Crisis by Aggregating Best Practices

(McLean, VA) The Hospitality Sales & Marketing Association International (HSMAI) Foundation is now accepting submissions for recognition in talent best practices. As the hospitality industry continues to face talent challenges around…

HSMAI Publishes Updated Digital Marketing Guide

(McLean, VA) The Hospitality Sales and Marketing Association  International (HSMAI) has released Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, 6th Edition – The CHDM Study Guide. An essential resource for…