Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

5 Things to Know About HSMAI Lifetime Sales Honoree Michael Dominguez

Michael Dominguez likes to think about what might have been — or what wouldn’t have been if he’d made a different decision and taken a different path. Here are five other things we learned about Mike Dominguez during a recent conversation.

HSMAI Customer Insight: Traveler Confidence Improving As The Delta Variant Recedes | Longwoods

As the reports grow of the delta variant’s decrease in cases, its impact on key Travel Sentiment Indicators is fading, taking them close to levels not seen since earlier in the summer, reports Longwoods International President & CEO Amir Eylon. Here are his insights into the findings prepared for HSMAI.

The World Around Us: The Outlook for Sales

Insights from HSMAI Sales Leader Forum keynoter Dr. Lalia Rach on how industry sales professionals can sort through the aftermath of a business landscape altered by COVID and identify strategies for success when the new normal is continuous disruption.

Inspire Marketing

HSMAI Customer Insight: Uptick in Travel from EMEA to the US & US Domestic Business Travel | ADARA

ADARA reports in its update for HSMAI that it’s an optimistic sign that we see major metro areas such as NY, LA and San Francisco rising on the list of top destinations, and that hotel demand is down 51% compared to 2019 but up 108% when compared to 2020.

HSMAI Customer Insights: Search Trends As Travel Demand Returns | Google

While consumers remain cautious, the industry is in a better place than it was a year ago, and hotel marketers have much to look forward to as vaccination rates climb and travelers emerge from lockdown.

Why Hotel Digital Leaders Are Feeling Optimistic

People don’t just want to travel, they are traveling. That was the overwhelming consensus among participants at HSMAI’s Chief Digital Officer Executive Roundtable.

Optimize Revenue

The Commercial Strategy Outlook: Recovery and Beyond

At HSMAI’s Commercial Strategy Week 2021, two keynote addresses highlighted what the industry can expect in the coming months. Insights from MMGY and Tourism Economics.

HSMAI PERSPECTIVE: Recovery, Demand, and Talent

How a cross-disciplinary group of brand, HMC, and ownership executives feel about three major challenges facing the hospitality industry.

ADR As You Wish

HSMAI’ ROC 2021 Lightning Round presentation by Monika Morrobel, CRME, CHDM, corporate director of revenue at The Kessler Collection.

Video View

HSMAI Customer Insight: Expect An Onslaught Of Travelers Soon

According to their latest consumer research, Fuel says, “We’ve already seen a giant boom in some markets over the last 6 weeks of people booking hotel rooms. Some properties are seeing more than double the revenue booked online compared to 2019.
HSMAI News
HSMAI Publishes Updated Digital Marketing Guide

(McLean, VA) The Hospitality Sales and Marketing Association  International (HSMAI) has released Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, 6th Edition – The CHDM Study Guide. An essential resource for…

Nominations Open for HSMAI 2021 Top 25 and Lifetime Achievement Honors

(McLean, VA) The Hospitality Sales & Marketing Association (HSMAI) Americas is now accepting nominations for its Marketing and Public Relations Lifetime Achievement awards and Top 25 Extraordinary Minds in Sales,…