Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Developing Your Personal Brand in the Midst of a Pandemic

Whether what’s needed is to create one, improve it or simply strengthen it’s important to continue to focus on your self-brand.

HSMAI PERSPECTIVE: Continuing Along the Road to Recovery

After close to a full year of a pandemic that has ripped through our industry like few others, it’s hard to know what to make of 2021. Do we breathe a sigh of relief and turn the calendar? Do we look forward to better days ahead? Do we make resolutions?

Executive Briefing: IHG’s Tamara Laster

Recently, Laster talked to HSMAI about balancing the qualitative and the quantitative, creating a global sales strategy during a global pandemic, and looking ahead — short term and long term.

Inspire Marketing

Effectively Market Hotels on Facebook: Dynamic Ads

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.

Keeping the Focus on Talent

For the foreseeable future, the talent crisis isn’t going anywhere, but our talents might be. Figuring out what hospitality can do for them will be an ongoing challenge — and a continued focus of the HSMAI Foundation.

Preparing for the Recovery

Adam Sacks, president of Tourism Economics, on the next year for hospitality and travel, spotlighting the challenges and opportunities ahead.

Optimize Revenue

Partner Insight: Hotel Distribution – Why do you need to be “agile” as a hotelier?

The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery across every segment of the market amidst Covid.  

Forecasting Still Makes Sense

Heidi Gempel, managing partner and founder of HE International, shares her thoughts on how to forecast even though past analytics aren’t relevant and everything is unprecedented.

HSMAI Customer Insight: A Look Back at 2020 as We Prepare to Move Ahead | Amadeus

While we’re all still navigating through what it means to live in this “new normal,” it’s important to understand where we ended the year as we think about moving forward into 2021 with hope on the horizon.

Video View

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

HSMAI News
HSMAI Americas Announces A Dynamic 2021 Calendar of Virtual Experiences & In-person Events

The Hospitality Sales and Marketing Association International (HSMAI) is thrilled to announce its schedule of virtual experiences and in-person events for 2021. HSMAI will begin the year with virtual experiences…

HSMAI and Revenue Analytics Release 𝘛𝘩𝘦 𝘕𝘦𝘸 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘛𝘦𝘢𝘮 White Paper

The Hospitality Sales and Marketing Association International (HSMAI) and Revenue Analytics present The New Revenue Team, a white paper offering insights into hospitality revenue during the COVID pandemic. The publication…