HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

Legal Considerations for Hotel Sales Professionals

The legal implications of COVID have been astounding, as many hotels are still struggling to understand how many people they can legally host for a meeting or how they can enforce cancellation clauses.

CURATE BOOK CLUB: Can’t Do It Yourself

Insights from industry icon Mike Leven on “Can’t Do It Yourself: How Commitment to Others Leads to Personal Prosperity,” his new memoir recounting his life and long, distinguished career in hospitality.

Recovery Connections: Sales Strengths vs. Sales Skills

During a Recovery Connections session, Prism Hotels’ Allison Handy and Hilton’s Eric Kriens joined Johnson & Wales University’s Katie Davin to discuss how to “Leverage STRENGTHS, Not Skills, to Drive Results From Your Team.” Here are key takeaways form their conversation.

Inspire Marketing

Hospitality Marketing Efforts Shifting to Regional Level

Insights from HSMAI Marketing Advisory Board members on the increasing importance of regional marketing, changes in booking patterns, and how they’re shifting their marketing efforts.

Best Practices From Hospitality HR Professionals in North America

Lessons learned and best practices revolving around employee retention, communication, and innovation after nearly eight months in the world of COVID-19.

HSMAI PERSPECTIVE: Giving Yourself a Break

Our industry leaders are worried about their people. And they should be. It’s easy to forget, but hospitality has been on the front lines of the pandemic for more than seven months now.

Optimize Revenue

Recovery Connections: Changing Revenue Targets

Recovery Connections session speakers discuss hitting the bullseye when your target shrinks and expands.

‘Recovery Is Going to Take Time’: Leading Economist on 2021 and Beyond

Chief global economist at the Economic Outlook Group LLC Bernard Baumohl explained that there are four main factors that will affect the economy over the next year or more: the path of coronavirus, Congress’s next stimulus package, and the outcome of the presidential election.

Customer Demand, KPIs, and Other Priorities for Hotel CROs

HSMAI hosted a virtual Executive Roundtable for hospitality chief revenue officers in partnership with Clairvoyix, OTA Insight, Cendyn, STR, and ZS on Oct 6. Here are key takeaways from the group’s discussion.

Video View

Finding Success in the Middle of Chaos

HSMAI Washington DC webinar featuring Bob Anderson, on the process of revamping, reframing and re-engaging for success during these trying times.

Nominations Open for HSMAI 2020 Top 25 and Lifetime Achievement Honors

The Hospitality Sales & Marketing Association (HSMAI) Americas is now accepting nominations for its Lifetime Achievement and Top 25 Extraordinary Minds in Sales, Marketing, and Revenue Optimization honors. HSMAI will…

HSMAI Foundation to Honor Leadership During the Pandemic with Adrian Awards

The Hospitality Sales and Marketing Association International (HSMAI) Foundation is proud to honor hospitality professionals and organizations who have excelled in providing exemplary leadership in uncertain times with the second-ever…