Insights

HSMAI creates and curates content from the thought leaders in hospitality sales, marketing, and revenue optimization around the world. Including articles, conference presentations, white papers, case studies, research, best practices, and more, Insights features content from HSMAI events and industry experts, updated each week for HSMAI members and the hospitality industry. Insights also provides access to content from around the industry via Pineapple Search, the search engine for the hospitality industry.

Fuel Sales

How Ongoing Education, Training, and Coaching for Sales Staff Can Help Address Challenges

The HSMAI Sales Advisory Board recently identified some of the top issues facing the sales discipline. All these challenges can be positively impacted by ongoing education, training, and coaching.

7 Predictions for 2022: The Value of Consumer Data, In-Person Meetings and Focus on Talent

While the past two years have been, to say the least, unpredictable, we have begun to see and explore trends and new developments that will impact our profession as we continue moving toward a sense of recovery.

8 Ways to Improve Communication Between Hotel and Meeting Planning Professionals

Here are eight ways to maximize the relationship with your key partners in planning, from the HSMAI Rising Sales Leader Council – Sales Tools Work Group.

Inspire Marketing

HSMAI Customer Insights: Travelers Hopeful the End of Pandemic is Near | Longwoods

New customer sentiment data brings some more silver linings and growing optimism among travelers, Longwoods International President & CEO Amir Eylon reports to HSMAI.

HSMAI PERSPECTIVE: Get Your Team Ready for What’s to Come With HSMAI

While our goals and plans may look different from what we’re used to, I’m optimistic about what they have to offer our industry in terms of innovation and transformation.  

HSMAI Customer Insight: Omicron Surge Disrupts Travel | Longwoods International

According to the latest Longwoods International tracking study of American travelers, the dramatic increase in the number of COVID-19 cases driven by the highly infectious Omicron variant is taking its toll on travel intentions and perceptions of health and safety at the start of 2022. 

Optimize Revenue

Where Do Solar and Electric Vehicle Charging Fit Into Your Revenue Strategy?

HSMAI’s Revenue Optimization Advisory Board recently discussed the potential impact of commercial solar and EV charging on hotels’ revenue and profit strategy. For revenue optimization professionals who might have this on their radar, here are some considerations that arose from the discussion.

Creating New Opportunities

The pandemic has actually created an opportunity for hoteliers to shift revenue strategy and reconfigure their sales teams in a way that may not have been a priority during the previous levels of economic boom and oversupply of RFPs.

2022 is all about “Radar Love”

Given the current situation of uncertainty, there are a few things that will assist you as you navigate into the new year and think about the direction needed to optimize revenue and profitability.

Video View

HSMAI Customer Insight: Expect An Onslaught Of Travelers Soon

According to their latest consumer research, Fuel says, “We’ve already seen a giant boom in some markets over the last 6 weeks of people booking hotel rooms. Some properties are seeing more than double the revenue booked online compared to 2019.
HSMAI News
HSMAI’s Adrian Awards Celebration Makes Historic Move to The Boca Raton

The Hospitality Sales and Marketing Association International (HSMAI) is thrilled to announce that the 2021 Adrian Awards Celebration will return to a live, in-person format on March 30 at The Boca Raton,…

HSMAI and Knowland Release White Paper – The New Sales Team

(McLean, VA) The Hospitality Sales and Marketing Association International (HSMAI) and Knowland present The New Sales Team, a white paper that discusses how the evolving tactics of hotel sales teams are in…