Revenue Optimization Professionals of the Year

Now accepting nominations through March 20, 2020!

Honorees will be recognized at HSMAI ROC in San Antonio, Texas, U.S.A. (June 26-27, 2020).

About the Awards

Nominations for the Revenue Optimization Professionals of the Year come from HSMAI chapters and the industry at large, and nominees represent the very best in the hospitality industry in revenue management. Nominations are judged by a panel of revenue management leaders on a variety of criteria, and the award is given at the annual HSMAI ROC.

To qualify for the Single-/Multi-Unit award, a nominee must:

  • Currently serve in an on-property or multi-property revenue optimization role for a brand, management company, ownership group, or independent property.
  • Have more than 75% of their responsibilities specific to the day-to-day management of revenue optimization for the property(s).
  • Demonstrate excellence in all of the following areas: Lifelong Learning; Innovative Leadership; Cross-Discipline Collaboration; Talent Development; and Advancement of the Discipline.

To qualify for the Corporate award, a nominee must:

  • Currently serve in an above-property regional or corporate revenue optimization role for a brand, management company, or ownership group.
  • Have more than 50% of their responsibilities specific to the oversight of revenue professionals, and not in the performance of daily revenue optimization tasks.
  • Demonstrate excellence in all of the following areas: Lifelong Learning; Innovative Leadership; Cross-Discipline Collaboration; Talent Development; and Advancement of the Discipline.

Congratulations to Past Winners*

  • Sarah Kalin Churchill, CRME, CHDM, CHBA, Director of Revenue Strategy, Pasea Hotel & Spa and Ko’a Kea Hotel & Resort (2019: Single/Multi-Unit)
  • Nicole Young, CRME, Senior Corporate Director of Global Revenue Management, Rosewood Hotel Group (2019: Corporate)
  • Cassandra (Cassie) Bond, CRME, Regional Vice President of Revenue Management, Chesapeake Hospitality (2018: Single/Multi-Unit)
  • Derek Brewster, Director of Revenue Management, LOTTE New York Palace (2018: Corporate)
  • Tim Kayser, CRME, Director of Revenue Strategy, Grand Geneva Resort and Spa (2017: Single/Multi-Unit)
  • Jennifer Mooney, CRME, CSM Lodging, CSM Lodging (2017: Single/Multi-Unit)
  • Yira Segarra, CRME, Director of Function Space Revenue Management, Loews Hotels & Resorts (2017: Corporate)
  • Emily Bowen, CRME, Revenue and Customer Relationship Manager, Penn State University (2016: Single/Multi-Unit)
  • Christian Boerger, CRME, CHDM, Corporate Director of Revenue Strategy, Pacific Hospitality Group (2016: Corporate)
  • Colleen Birch, CRME, VP, Revenue Optimization, The Cosmopolitan of Las Vegas (2015: Single/Multi-Unit)
  • Christopher A. Wilroy, Senior Vice President, Commercial Services, Hilton Worldwide (2015: Corporate)
  • Jennifer Hill, Director, Revenue Management for the Hamilton Crowne Plaza, Washington DC / Interstate Hotels & Resorts (2014)
  • Gopakumar “Gopu” Menon, Director Revenue Management, Highgate Hotels / Park Plaza Boston (2013)
  • Melissa Graves, Director of Revenue, Platinum Hotel (2012)
  • Janelle Cornett, Coastal Hotel Group (2011)
  • Imtiaz Ali, Morgans Hotel Group (2010)
  • Mark Robertson, Wyndham Hotel Group (2009)
  • Angie Belknap Hughes, CRME, Radisson Fort McDowell Resort & Casino (2008)

*Titles and employers are as of the time of the award presentation.