The Edge that Will Set You Apart
Relaunched in April 2023, the remodeled Certified Revenue Management Analyst (CRMA) certification — geared toward college students, recent graduates, and professionals new to the field of revenue management — will help you understand the principles and practices of the art and science of revenue optimization in today’s hotel industry.
- Leverage your CRMA certification as a differentiator from your peers as you seek career opportunities in any role in the hospitality industry.
- Attract the attention of potential employers.
- Affirm your value and expertise to current employers.
- Gain confidence in your understanding of revenue management.
Professional Certification • Globally-Recognized
Unique Education • Indispensable Resource
Designed in Collaboration Between Industry and Academia
Revenue management is a complex subject. The CRMA designation shows that you have explored revenue management’s intricacies and mastered the basics and the nuances intrinsic to it in this decade.
The CRMA will separate you from the pack and demonstrate to employers that you have mastered the foundations of revenue management… from forecasting and displacement analysis to rate and performance measurement.
Created and written in partnership between industry leaders who are practicing revenue management every day and the academic leaders preparing new talent, you can count on the CRMA Study Guide to give you the most current, accurate insights into how hotels are leveraging revenue management today — and will in the future.
The CRMA is a stepping stone to the Certified Revenue Management Executive (CRME) certification. When you’re ready to pursue this advanced certification, your CRMA will give you points on the CRME application as well as a $100 discount on the CRME.
Topics covered include:
- What is Revenue Management?
- Revenue Management Fundamentals
- Accounting and Microeconomics Basics
- Pricing Concepts
- Pricing in Practice
- Groups and Contract Business
- Forecasting Concepts
- Forecasting in Practice
- Inventory and Price Management
- Distribution Channels
- Measuring Performance
See Table of Contents.
Register online* and pay the certification fee ($150 for members, $200 for non-members).
Read and study — at your own pace — the CRMA Study Guide.
When you’re ready, take and pass a 50-question online exam.
Add the certification to your resume and LinkedIn profile!
*If you are registering for the CRMA as a requirement of a class, check with your instructor.
HSMAI members: $150
If you are a student, consider joining HSMAI as a student member for $50 annually… then register for the CRMA. That will give you a year of membership AND the CRMA for $200.
Once you register online and pay the certification fee, HSMAI will send you the CRMA Study Guide (PDF) written by Lynn Zwibak, CRME, CHDM.
Study it at your own pace.
In addition to the study guide for certification, explore this catalog of short videos designed to supplement learning on a variety of revenue management topics. Created by industry professionals, these videos are perfect for classroom use or for those studying to take the CRMA (or CRME) exam.
Contact HSMAI when you are confident of the material and ready to take the online exam. You’ll receive a link to the exam.
You will have 60 minutes to answer 50 questions, and must earn a score of at least 70%.