Return to Office (RTO) and Hybrid Work Models: Adapting to New Ways of Working

In recent years, the realms of sales marketing, distribution, and loyalty have undergone significant transformation in response to the challenges and opportunities brought about by remote work.

Evolving Past ROAS as the Primary Marketing KPI

What KPIs other than return on ad spend (ROAS) do organizations lean into to show value in our digital marketing initiatives? Read on for some key takeaways and ideas to get started from the HSMAI Marketing Advisory Board.

Taking Commercial Strategy To The Next Level

This report and accompanying Commercial Effectiveness Organizational Effectiveness Assessment was created by the HSMAI Commercial Strategy Workgroup. HSMAI’s Commercial Effectiveness Organizational Assessment allows a hotel organization (individual hotel, management company, ownership group, or brand) to assess and score their implementation of the 11 key drivers of commercial excellence.

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HSMAI Commercial Strategy Conference
June 25-26, 2024
Charlotte, NC

HSMAI Sales Leader Forum
November 13, 2024
Washington, DC


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In the News

HSMAI Celebrates 67th Annual Adrian Awards
HSMAI honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis with more than 500 industry and agency executives in attendance.

HSMAI Foundation and Women in Travel THRIVE Release Research on the Power of Mentorship
As part of the Foundation’s commitment to developing talent, this research provides valuable insights into the role of mentorships in empowering and advancing women in our field. 

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