Cultures change when behaviors change. You may not be able to dictate attitudes, but leaders can dictate the behaviors they expect in the workplace.

Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

Personalization in the hotel industry poses as a large and largely untapped opportunity especially in the area of improving customer experience and increasing profits.