Insights

FEATURED INSIGHTS

Leading Well: What a Simple Wellness Assessment Reveals

A simple wellness self-assessment that covered five domains including emotional wellness, mental clarity, physical wellness, connection and belonging, and joy and fulfillment. This sparked candid reflection about how leaders care for themselves and their teams.

How AI is Changing the Hospitality Customer Journey

The hospitality industry is entering a new era of digital transformation. By the end of 2026, Milestone’s research across more than 3,500 websites predicts that half of all search traffic will f low through AI engines such as ChatGPT, Google AI Overviews, Bing Copilot, and Perplexity.

Beyond Bookings: Marketing That Moves the Revenue Needle

Marketing does not move the needle on its own, and that idea shaped a thoughtful Rising Marketing Leader Council conversation that I led about how marketers, revenue managers, and sales teams can work in sync rather than in parallel.

The HSMAI Foundation Century Campaign
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Upcoming Events

HSMAI Commercial Strategy Conference
June 17-18, 2025
Indianapolis, IN

In the News

HSMAI Celebrates 68th Annual Adrian Awards
HSMAI celebrated the best in travel marketing at the Adrian Awards Celebration on 2|18 with more than 500 industry and agency executives in attendance.

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