A hotel’s ability to influence and increase market share requires a thoughtful, well-researched strategy. Winning a targeted segment begins months if not years in advance of the annual RFP process.

Excerpted from the HSMAI and Milestone Inc. eBook “Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint,” which features crucial insights into the latest digital marketing trends that are poised to reshape the industry.

At Commercial Strategy Conference, HSMAI hosted a roundtable for Chief Revenue Officers where industry experts pinpointed five main challenges and discussed ways to tackle them.