We have entered a new era of hospitality and travel. As sales professionals and leaders, it is imperative that we shift our mindset and adopt certain strategies that will lead to effective change in our approach to sales.

Daniel Levine, executive director at Avant Guide Institute, will present the general session, “Global Trends & Evolving Customers…and What They Mean for Hotel Marketing,” on June 28. Here, he tells HSMAI what attendees can expect to learn during his presentation as well as one key takeaway they can immediately implement at work.

During HSMAI ROC Americas, held June 29, Dave Roberts, professor at Cornell University, will present his session, “The Post-Pandemic Evolution to Revenue Strategy,” discussing the requirements for shifting your organization in the short- and long-term to stay ahead of the revenue optimization evolution.