Leading for a Culture of Inclusion and Belonging

Cultures change when behaviors change. You may not be able to dictate attitudes, but leaders can dictate the behaviors they expect in the workplace.

The Essentials of Owned Media

Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

Personalization in the Hotel Industry

Personalization in the hotel industry poses as a large and largely untapped opportunity especially in the area of improving customer experience and increasing profits.  

Upcoming Events

HSMAI Commercial Strategy Week 2023
June 26-29, 2023
Marketing Strategy Conference, June 27

ROC Americas, June 28
Toronto, Canada

HSMAI Sales Leader Forum
November 8, 2023
Long Beach, CA, USA


HSMAI Essentials
Expert-led certificate courses

Video View

HSMAI Adrian Awards Celebration

Get a taste of the Adrian Awards in this highlight video from this celebration at the JW Marriott LA LIVE.