While the past two years have been, to say the least, unpredictable, we have begun to see and explore trends and new developments that will impact our profession as we continue moving toward a sense of recovery.

While our goals and plans may look different from what we’re used to, I’m optimistic about what they have to offer our industry in terms of innovation and transformation.  

HSMAI’s Revenue Optimization Advisory Board recently discussed the potential impact of commercial solar and EV charging on hotels’ revenue and profit strategy. For revenue optimization professionals who might have this on their radar, here are some considerations that arose from the discussion.