The hospitality industry has long been defined by consistency, service, and trust. But in recent years, disruptors like Airbnb and Vrbo have rapidly gained market share, appealing to travelers seeking space, flexibility, and local experiences. For hotel sales and marketing professionals, this has forced a fundamental question: How can we compete? 

Gift cards aren’t just stocking stuffers anymore; they’re powerful tools that can boost your bookings, spark repeat stays, and create lasting guest relationships all year round.

Four tips from leading economist, Bernard Baumohl on how to plan for risk in this time of uncertainty.