Certified in Hospitality Business Acumen (CHBA)

It’s not enough to know what you’re supposed to do. To get ahead in the 21st-century hospitality industry, you have to know — and master — what everyone else is supposed to do, too. You have to demonstrate business acumen. 

How? In partnership with Russell Partnership Technology, HSMAI offers the CHBA — an online training and professional certification course in business acumen that is relevant, respected, and recognized by professionals in more than 40 countries.   

This five-week course encompasses eLearning, simulation, and web conferencing and is completed entirely online, much of it at your own pace. The program places participants in the seat of a general manager to make decisions on pricing, marketing and advertising, staffing, and capital investment in a live simulated competitive set over a 12-month business cycle.  

Elevate your teams performance with our globally recognized certification for hospitality professionals who are seeking to sharpen their hospitality business acumen.  

The CHBA is a professional certification that demonstrates your hospitality business acumen proficiency, upgrades your skills, and helps to garner a better understanding of the entire hotel operation. It demonstrates to your employer and your professional community that you’re committed to advancing your knowledge, skillset, and expertise.   

The CHBA certification is based on the online study provided with the course. Topic areas include:  

  • Targeting Business Priorities — Using financial statements to determine action 
  • Managing Business Priorities — Using lodging metrics that matter 
  • Leading Business Priorities — Communicating for results 
  • Partnering in Owner Priorities — Partnering in ownership goals

To be eligible for the CHBA program, candidates must:  

  • Have professional experience within the hospitality industry or currently be enrolled in a hospitality college or university program.  
  • Register and pay the certification program fee.  
  • Have a minimum of 7 participants from your organization to participate in the program.  

Note: This course is ideal for — but not limited to — sales, marketingrevenue optimization, and operations professionals.  

The registration fee includes application processing, online study materials, five-week course, and the exam.  

HSMAI Member/Non-Member 

Registration Fee:  $695
Re-examination Fee: $0
Recertification Fee: Not Applicable 

Note: We must have a minimum of groups of 7 or more participating. Programs are available for year-round scheduling. 

Contact Kathleen Tindell at ktindell@hsmai.org or 703-506-2010 to receive registration details – then follow the instructions for submitting it to HSMAI, participate with your team in the five-week course, and take and pass the CHBA exam.

The five-week online course requires participants to commit to a minimum of four hours per week during which they will complete online study, work within the hotel simulation, and participate in a weekly web conference. The online study and simulation work can be completed at times of the participant’s choosing but must be completed by each weekly deadline. The course instructor provides guidance throughout the course and has more than 25 years of hospitality experience. Participants take the online exam at the conclusion of the five weeks.  

CHBAs are not required to renew their certification, and no maintenance of certification is required. 

Contact Kathleen Tindell | ktindell@hsmai.org | 703-506-2010