ShareLet us help you connect with our HSMAI members and find the best opportunities for your company or organization to engage at our events. Contact Mark Primuth, HSMAI Partnership Coordinator to set up a meeting to further discuss all options.
Reach our members working in Hospitality Marketing
Feb 14, 2024: Chief Marketing Officer Executive Roundtable Event - New York, NY
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
Feb 14, 2024: Executive Breakfast for Destination Marketing & Chief Marketing Officers - New York, NY
Wednesday, Feb 14, the morning after the Adrian Awards Celebration, HSMAI is hosting a unique by-invitation-only program for Destination Marketing Organization Chief Executive Officers and Chief Marketing Officers who are attending the Adrians Celebration. Last year’s Adrian Awards had 74 unique DMO’s who won an Adrian Award. They won 33 Gold awards, 49 Silver awards, 78 Bronze awards, and 8 of them will be receiving platinum awards this year. We are expecting a strong showing from destination marketing executives attending the Celebration again this year.
We expect 40-50 execs at a minimum to attend the joint breakfast which will also include the HSMAI Hotel Chief Marketing Officers who will be meeting after the breakfast program. The program will include a keynote presentation sharing unique insights tailored for this specific audience.
June 24, 2024: Brand Chief Digital Officer Executive Roundtable Event - Charlotte, N.C.
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
June 24, 2024: Hotel Mgmt Company Chief Digital Officer Executive Roundtable Event - Charlotte, N.C.
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
June 24, 2024: Chief Distribution Officer Executive Roundtable Event - Charlotte, N.C.
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
December, 2024: Marketing Advisory Board Dinner Host - Location: TBD
HSMAI Marketing Advisory Board meet in-person once a year to connect with peers for candid, relevant, and actionable conversations. Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their area of expertise.
Content/Digital Marketing: Executive Insights Newsletter - Available Year-Round
A monthly e newsletter sent to HSMAI members at the corporate offices of hotel brands, management companies, ownership groups and members at other HSMAI Organizational membership companies.
Features content curated specifically to this executive audience, and one section per issue will highlight thought leadership from one industry partner
Feb 13, 2024: Adrian Awards Celebration - New York, NY
Event Summary: This is the 67th edition of the Adrian Awards Celebration honoring excellence in travel marketing. This year, we highlight the stories of remarkable campaigns, ads, and experiences that sparked a love for travel, igniting a desire for exploration in travelers around the world.
Attendee Profile: This event boasts the largest gathering of marketing executives in the hospitality and travel industry. We expect over 500 attendees representing travel and hospitality marketing and communications executives, leading agencies and firms, and industry partners.
June 25-26, 2024: Commercial Strategy Conference - Charlotte, N.C.
The Commercial Strategy Conference has evolved from the Marketing Strategy Conference and ROC event. Attendees of this event hail from these two industries. In 2023, over 80% of the 800 attendees attended both days of the conference. More information is below.
Marketing attendees are responsible for leading marketing, distribution, and ecommerce for brands, management companies and ownership groups, independent hotels, and resorts. The conference is also of interest to partner companies serving the digital marketing industry, including consultants, technology vendors and companies providing products and services for digital marketing execution and reporting. The 2023 conference held record attendance with 445 attendees. Of the hotel attendees, 75% hailed from the corporate offices of brands, management companies and ownership groups representing 106 unique hotel companies.
Content/Digital Marketing: Weekly Insights Newsletter - Available Year-Round
HSMAI builds direct connections by providing hospitality professionals with the tools, insights and expertise that fuel sales, inspire marketing, and optimize revenue. The Weekly Insights newsletter achieves impressions with nearly 3,000 members from the Americas region with an above average open rate for association newsletters.
Sixty-two percent of HSMAI’s hotel members are above property sales, marketing and revenue professionals from brands, management companies and ownership groups.
The remaining hotel members are unit unit-level associates at hotels and resorts. Membership also includes professionals from destination marketing organizations, industry service providers, faculty, and students.
Content/Digital Marketing: Dedicated E-Blasts - Available Year-Round
You provide us your E-Blast content and we will distribute it to our 3,000+ members on behalf of HSMAI. Upon HSMAI Approval, your organization will have customization of the Subject Line, Content, and send date. We will provide your team with a full metrics recap which includes total sends, open rate, and clicks.
January 23, 2024: Chapter Leadership Conference - Las Vegas, NV
The HSMAI Mike Leven Leadership Conference is an exclusive, invitation only event for chapter leaders in the Americas Region hosted by HSMAI and supported by the Michael and Andrea Leven Foundation to say a very sincere thank you. Gather with fellow chapter leaders to learn, celebrate, connect and share. The conference is a mix of keynote speakers, collaborative working sessions & roundtable discussions.
Feb 13, 2024: Adrian Awards Celebration - New York, NY
Event Summary: This is the 67th edition of the Adrian Awards Celebration honoring excellence in travel marketing. This year, we highlight the stories of remarkable campaigns, ads, and experiences that sparked a love for travel, igniting a desire for exploration in travelers around the world.
Attendee Profile: This event boasts the largest gathering of marketing executives in the hospitality and travel industry. We expect over 500 attendees representing travel and hospitality marketing and communications executives, leading agencies and firms, and industry partners.
June 25-26, 2024: Commercial Strategy Conference - Charlotte, N.C.
The Commercial Strategy Conference has evolved from the Marketing Strategy Conference and ROC event. Attendees of this event hail from these two industries. In 2023, over 80% of the 800 attendees attended both days of the conference. More information is below.
Marketing attendees are responsible for leading marketing, distribution, and ecommerce for brands, management companies and ownership groups, independent hotels, and resorts. The conference is also of interest to partner companies serving the digital marketing industry, including consultants, technology vendors and companies providing products and services for digital marketing execution and reporting. The 2023 conference held record attendance with 445 attendees. Of the hotel attendees, 75% hailed from the corporate offices of brands, management companies and ownership groups representing 106 unique hotel companies.
Content/Digital Marketing: Weekly Insights Newsletter - Available Year-Round
HSMAI builds direct connections by providing hospitality professionals with the tools, insights and expertise that fuel sales, inspire marketing, and optimize revenue. The Weekly Insights newsletter achieves impressions with nearly 3,000 members from the Americas region with an above average open rate for association newsletters.
Sixty-two percent of HSMAI’s hotel members are above property sales, marketing and revenue professionals from brands, management companies and ownership groups.
The remaining hotel members are unit unit-level associates at hotels and resorts. Membership also includes professionals from destination marketing organizations, industry service providers, faculty, and students.
Content/Digital Marketing: Dedicated E-Blasts - Available Year-Round
You provide us your E-Blast content and we will distribute it to our 3,000+ members on behalf of HSMAI. Upon HSMAI Approval, your organization will have customization of the Subject Line, Content, and send date. We will provide your team with a full metrics recap which includes total sends, open rate, and clicks.
Rising Marketing Leaders Council Meeting Host
Overview: The Rising Leaders Council is part of the HSMAI’s respective Advisory Board’s work to cultivate the next generation of industry leaders by providing this unique opportunity for emerging professionals to advance their skill sets, shape the future of HSMAI, network with peers, and contribute to the industry and the Advisory Board via their insights and thought leadership
Rising Leaders Council Annual Meetings: Our Leaders Councils specialize in their respective fields of Sales, Marketing, and Revenue Optimization. In conjunction with the council’s respective conference, Rising Leaders meet in-person once a year to connect with peers for candid, relevant, and actionable conversations.
Certification in Hospitality Digital Marketing Study Guide
The CHDM certification and study guide solidly positioned HSMAI as the professional society for digital marketing education and the neutral source for navigating the complex web of digital strategies. This is the certification for hospitality sales, marketing, and revenue management professionals who want to:
•Demonstrate their proficiency globally
•Expand their current role or move into a digital role
•Upskill and become more proficient
•Better understand how digital marketing intersects with and impacts their areas of responsibility
Annually, thousands of copies of the study guide are distributed around the globe to reside on the desks of corporate hotel executives, general managers, revenue managers, directors of sales and marketing, and many hotel industry partners.
Reach our members working in Hospitality Revenue
June 26, 2024: Commercial Officer Joint Dinner Event - Charlotte, N.C.
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
June 27, 2024: Hotel Mgmt. Company Chief Revenue Officer Executive Roundtable Event - Charlotte, N.C.
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
June 27, 2024: Brand Chief Revenue Officer Executive Roundtable Event - Charlotte, N.C.
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
June 27, 2024: Ownership Group Executive Roundtable Event - Charlotte, N.C.
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
December, 2024: Revenue Advisory Board Dinner Host - Location: TBD
HSMAI Revenue Advisory Board meet in-person once a year to connect with peers for candid, relevant, and actionable conversations. Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their area of expertise.
Content/Digital Marketing: Executive Insights Newsletter - Available Year-Round
A monthly e newsletter sent to HSMAI members at the corporate offices of hotel brands, management companies, ownership groups and members at other HSMAI Organizational membership companies.
Features content curated specifically to this executive audience, and one section per issue will highlight thought leadership from one industry partner
June 25-26, 2024: Commercial Strategy Conference - Charlotte, N.C.
The Commercial Strategy Conference has evolved from the Marketing Strategy Conference and ROC event. Attendees of this event hail from these two industries. In 2023, over 80% of the 800 attendees attended both days of the conference. More information is below.
Revenue Optimization and Management Attendees are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. This event is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. The 2023 conference had 609 attendees. Of the 2023 hotel attendees, 73% hailed from the corporate offices of brands, management companies and ownership groups. In total, 130 unique hotel companies were represented.
Content/Digital Marketing: Weekly Insights Newsletter - Available Year-Round
HSMAI builds direct connections by providing hospitality professionals with the tools, insights and expertise that fuel sales, inspire marketing, and optimize revenue. The Weekly Insights newsletter achieves impressions with nearly 3,000 members from the Americas region with an above average open rate for association newsletters.
Sixty-two percent of HSMAI’s hotel members are above property sales, marketing and revenue professionals from brands, management companies and ownership groups.
The remaining hotel members are unit unit-level associates at hotels and resorts. Membership also includes professionals from destination marketing organizations, industry service providers, faculty, and students.
Content/Digital Marketing: Dedicated E-Blasts - Available Year-Round
You provide us your E-Blast content and we will distribute it to our 3,000+ members on behalf of HSMAI. Upon HSMAI Approval, your organization will have customization of the Subject Line, Content, and send date. We will provide your team with a full metrics recap which includes total sends, open rate, and clicks.
January 23, 2024: Chapter Leadership Conference - Las Vegas, NV
The HSMAI Mike Leven Leadership Conference is an exclusive, invitation only event for chapter leaders in the Americas Region hosted by HSMAI and supported by the Michael and Andrea Leven Foundation to say a very sincere thank you. Gather with fellow chapter leaders to learn, celebrate, connect and share. The conference is a mix of keynote speakers, collaborative working sessions & roundtable discussions.
June 25-26, 2024: Commercial Strategy Conference - Charlotte, N.C.
The Commercial Strategy Conference has evolved from the Marketing Strategy Conference and ROC event. Attendees of this event hail from these two industries. In 2023, over 80% of the 800 attendees attended both days of the conference. More information is below.
Revenue Optimization and Management Attendees are responsible for leading revenue optimization and pricing for brands, management companies, ownership groups, hotels, and resorts. This event is also of interest to partner companies serving the revenue management industry, including consultants, technology vendors and companies providing products and services in revenue management, execution, and reporting. The 2023 conference had 609 attendees. Of the 2023 hotel attendees, 73% hailed from the corporate offices of brands, management companies and ownership groups. In total, 130 unique hotel companies were represented.
Content/Digital Marketing: Weekly Insights Newsletter - Available Year-Round
HSMAI builds direct connections by providing hospitality professionals with the tools, insights and expertise that fuel sales, inspire marketing, and optimize revenue. The Weekly Insights newsletter achieves impressions with nearly 3,000 members from the Americas region with an above average open rate for association newsletters.
Sixty-two percent of HSMAI’s hotel members are above property sales, marketing and revenue professionals from brands, management companies and ownership groups.
The remaining hotel members are unit unit-level associates at hotels and resorts. Membership also includes professionals from destination marketing organizations, industry service providers, faculty, and students.
Content/Digital Marketing: Dedicated E-Blasts - Available Year-Round
You provide us your E-Blast content and we will distribute it to our 3,000+ members on behalf of HSMAI. Upon HSMAI Approval, your organization will have customization of the Subject Line, Content, and send date. We will provide your team with a full metrics recap which includes total sends, open rate, and clicks.
June 27, 2024: Rising Revenue Optimization Leaders Council Meeting Host - Charlotte, N.C.
Overview: The Rising Leaders Council is part of the HSMAI’s respective Advisory Board’s work to cultivate the next generation of industry leaders by providing this unique opportunity for emerging professionals to advance their skill sets, shape the future of HSMAI, network with peers, and contribute to the industry and the Advisory Board via their insights and thought leadership
Rising Leaders Council Annual Meetings: Our Leaders Councils specialize in their respective fields of Sales, Marketing, and Revenue Optimization. In conjunction with the council’s respective conference, Rising Leaders meet in-person once a year to connect with peers for candid, relevant, and actionable conversations.
Certified Revenue Management Analyst (CRMA) Study Guide
Relaunched in April 2023, the remodeled Certified Revenue Management Analyst (CRMA) certification — geared toward college students, recent graduates, and professionals new to the field of revenue management — will help you understand the principles and practices of the art and science of revenue optimization in today’s hotel industry.
- Leverage your CRMA certification as a differentiator from your peers as you seek career opportunities in any role in the hospitality industry.
- Attract the attention of potential employers.
- Affirm your value and expertise to current employers.
- Gain confidence in your understanding of revenue management.
Certified Hospitality Revenue Management Executive (CRME) Study Guide
In 2006, HSMAI produced the first-ever hotel industry handbook on revenue management that was adopted by multiple hotel companies. The original guide, “Defining Revenue Management,” was developed as the study guide for the association’s launch of the Certified Revenue Management Executive (CRME) certification. This solidly positioned HSMAI as the professional society for revenue managers and a source for knowledge and continuing education.
Publication Objectives:
➢ To provide the hotel industry a foundational body of knowledge about the revenue management discipline
➢ To elevate the profession and standards of revenue management on all levels
➢ To provide a full industry update on today’s greatly evolved revenue management practices
Reach our members working in Hospitality Sales
December, 2024: Sales Advisory Board Dinner Host - Location: TBD
HSMAI Sales Advisory Board meet in-person once a year to connect with peers for candid, relevant, and actionable conversations. Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their area of expertise.
November 14, 2024: Hotel Mgmt. Company Chief Sales Officer Executive Roundtable Event - Washington, D.C.
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
November 14, 2024: Brand Chief Sales Officer Executive Roundtable Event - Washington, D.C.
A select thought leadership opportunity – sponsor a roundtable to connect with hotel c-suite executives. Partner Benefits include a 20 minute presentation for your team to showcase industry insights to the event attendees.
HSMAI Executive Roundtables are networks of like-minded senior hotel leaders that meet periodically at face-to-face and virtual forums. On Average, each by-invitation-only roundtables hosts 15-20 senior executives responsible for sales, marketing, and revenue optimization from leading hotel brands, management companies and ownership groups. All roundtables have up to three exclusive partnership positions which are available on a first come, first served basis.
Content/Digital Marketing: Executive Insights Newsletter - Available Year-Round
A monthly e newsletter sent to HSMAI members at the corporate offices of hotel brands, management companies, ownership groups and members at other HSMAI Organizational membership companies.
Features content curated specifically to this executive audience, and one section per issue will highlight thought leadership from one industry partner
November 13, 2024: Sales Leader Forum - Washington, D.C.
The HSMAI Sales Leader Forum advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.
You’ll leave with practical information, insights, and strategies to help you sharpen your action plan and challenging ideas to guide your strategies – all aimed at fueling sales.
Content/Digital Marketing: Weekly Insights Newsletter - Available Year-Round
HSMAI builds direct connections by providing hospitality professionals with the tools, insights and expertise that fuel sales, inspire marketing, and optimize revenue. The Weekly Insights newsletter achieves impressions with nearly 3,000 members from the Americas region with an above average open rate for association newsletters.
Sixty-two percent of HSMAI’s hotel members are above property sales, marketing and revenue professionals from brands, management companies and ownership groups.
The remaining hotel members are unit unit-level associates at hotels and resorts. Membership also includes professionals from destination marketing organizations, industry service providers, faculty, and students.
Content/Digital Marketing: Dedicated E-Blasts - Available Year-Round
You provide us your E-Blast content and we will distribute it to our 3,000+ members on behalf of HSMAI. Upon HSMAI Approval, your organization will have customization of the Subject Line, Content, and send date. We will provide your team with a full metrics recap which includes total sends, open rate, and clicks.
January 23, 2024: Chapter Leadership Conference - Las Vegas, NV
The HSMAI Mike Leven Leadership Conference is an exclusive, invitation only event for chapter leaders in the Americas Region hosted by HSMAI and supported by the Michael and Andrea Leven Foundation to say a very sincere thank you. Gather with fellow chapter leaders to learn, celebrate, connect and share. The conference is a mix of keynote speakers, collaborative working sessions & roundtable discussions.
November 13, 2024: Sales Leader Forum - Washington, D.C.
The HSMAI Sales Leader Forum advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.
You’ll leave with practical information, insights, and strategies to help you sharpen your action plan and challenging ideas to guide your strategies – all aimed at fueling sales.
Content/Digital Marketing: Weekly Insights Newsletter - Available Year-Round
HSMAI builds direct connections by providing hospitality professionals with the tools, insights and expertise that fuel sales, inspire marketing, and optimize revenue. The Weekly Insights newsletter achieves impressions with nearly 3,000 members from the Americas region with an above average open rate for association newsletters.
Sixty-two percent of HSMAI’s hotel members are above property sales, marketing and revenue professionals from brands, management companies and ownership groups.
The remaining hotel members are unit unit-level associates at hotels and resorts. Membership also includes professionals from destination marketing organizations, industry service providers, faculty, and students.
Content/Digital Marketing: Dedicated E-Blasts - Available Year-Round
You provide us your E-Blast content and we will distribute it to our 3,000+ members on behalf of HSMAI. Upon HSMAI Approval, your organization will have customization of the Subject Line, Content, and send date. We will provide your team with a full metrics recap which includes total sends, open rate, and clicks.
November 14, 2024 Rising Sales Leaders Council: Meeting Host - Washington, D.C.
Overview: The Rising Leaders Council is part of the HSMAI’s respective Advisory Board’s work to cultivate the next generation of industry leaders by providing this unique opportunity for emerging professionals to advance their skill sets, shape the future of HSMAI, network with peers, and contribute to the industry and the Advisory Board via their insights and thought leadership
Rising Leaders Council Annual Meetings: Our Leaders Councils specialize in their respective fields of Sales, Marketing, and Revenue Optimization. In conjunction with the council’s respective conference, Rising Leaders meet in-person once a year to connect with peers for candid, relevant, and actionable conversations.
Certified Hotel Sales Leader (CHSL) Study Guide (NEW IN 2024!)
The Certified Hospitality Sales Leader (CHSL) demonstrates to sales leaders, their employers, their colleagues, and their peers that they are professionals in the field of hospitality sales leadership with tactical and strategic expertise in:
- Leading a high performing sales team
- Recruiting and managing the professional development of successful sales professionals
- Demonstrating overall commercial acumen including sales, revenue management, digital marketing, and distribution
- Interpreting sales data analytics and turning data insights into metric-supported strategies
- Applying best practices in hotel sales to grow revenue for their organization
- Communicating sales strategies effectively to owners, partners, and other team members
