HSMAI Curate: An Executive Insights Forum

Curate is an exclusive benefits for Organizational Member companies of HSMAI.  Executives from these companies have the rare and unique opportunity to discuss emerging industry trends and issues while engaging with each other in a highly interactive format.  The forum is also unique in that it provides an opportunities for sales, marketing and revenue management executives across a wide array of companies to discuss the implications of these trends across each discipline.

Spring 2021

GLOBAL CURATE: Defining Success in the New Market

Tuesday, May 11, 2021 — 11 a.m.–12:15 p.m. EDT

HSMAI Americas and HSMAI Europe are partnering on this live program focused on helping identify the KPIs that will be most relevant to tracking and achieving success in the post-pandemic hospitality market. Representatives of HSMAI Organizational Member companies in both regions will collaborate on brainstorming these metrics — with a goal of producing an outcomes report the entire industry can use to chart its way toward recovery.

If you’re part of a company that has an Organizational Membership with HSMAI Americas or HSMAI Europe, be on the lookout for an email invitation to participate in GLOBAL CURATE: Defining Success in the New Market. Until then, save the date — Thursday, May 11, 2021, from 11 a.m. to 12:15 p.m. EDT — and start thinking about our agenda:

11–11:05 a.m. EDT                 Welcome

HSMAI Americas’ Robert A. Gilbert, CHME, CHBA, and HSMAI Europe’s Ingunn Hofseth welcome attendees and explain the Curate model.

11:05–11:10 a.m. EDT           PART 1: Defining Success

ZS’s Kelly McGuire, Ph.D., sets the stage for why KPIs and other metrics are critically important across the business landscape.

11:10–11:20 a.m. EDT           PART 2: The New Market

The Kessler Collection’s Lori Kiel and Accor’s Markus Keller provide an overview of how the pandemic has changed the definition of success for hotel companies and what metrics and considerations will be important moving forward.

11:20 a.m.–12 p.m. EDT      PART 3: Brainstorming KPIs

Attendees separate into breakout groups and brainstorm the top five KPIs that will be most relevant in the new market. Each group will have up to 10 people, who will appoint a lead to direct the conversation and capture their discussion points.

12–12:15 p.m. EDT                 PART 4: Wrap-Up and Next Steps

Attendees return to the main group, where Kelly McGuire reviews common themes from the breakouts’ KPI lists and outlines next steps.

12:15 p.m. EDT                       Conclusion

Robert A. Gilbert and Ingunn Hofseth thank attendees for participating and close the program.

Fall 2020


HSMAI reimagined Fall Curate 2020 as CURATE PRESENTS: Resilience Now, a series of three interactive sessions featuring leadership and performance consultant Dr. Jannell MacAulay — presented exclusively for HSMAI Organizational Member companies as part of HSMAI Road to Recovery 2020. Exploring personal, professional, and organizational resilience as COVID-19 continues to disrupt and redefine the hospitality landscape, these interactive sessions were held in September 2020.



Curate Presents Interviews – Leadership in Challenging Times

» CINDY NOVOTNY — HSMAI Award for Lifetime Achievement in Sales

» LELAND PILLSBURY — Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing

» ROBERT CROSS — Vanguard Award for Lifetime Achievement in Revenue Optimization

» MENTAL RESILIENCE: DR. JANNELL MACCAULAY, leadership/performance specialist and HSMAI ROC 2020 speaker

» RESONANT MARKETING: MIRI RODRIGUEZ, author of Brand Storytelling: Put Customers at the Heart of Your Brand Story

» LEGAL ANALYSIS: GREG DUFF, chair of Foster Garvey’s hospitality, travel, and tourism practice

Prior Curate Content

Curate Update Fall 2019: How Are Our Attendees Feeling About the Economy?

Recap Spring 2019: HSMAI’s Curate Event Explores AI and Innovation

Recap Fall 2018: Hospitality Executives Tackle Technology and Distribution Challenges at HSMAI’s Curate

Recap Spring 2018: HSMAI’s Inaugural “Curate” Digs into Critical Issues in Hospitality


Our thanks to the organizations who committed to HSMAI Organizational Membership in 2021.