Educator of the Year Awards

HSMAI annually recognizes excellence among the educators preparing new talent for the fields of sales, marketing, and revenue optimization in hotels.

Sales Educator of the Year Award

HSMAI’s Sales Educator of the Year Award recognizes excellence among the full-time educators at colleges and universities preparing new talent for the field of sales in hotels, and is celebrated annually at HSMAI’s Sales Leader Forum.

2024 nominations will open in Summer 2024.

There is a 2-step process that will make the nomination process simpler and more collaborative, and ensure the resulting nominations more clearly detail why a nominee deserves the award.

To qualify for the Educator of the Year award, a nominee must by a full-time employee of a 2- or 4-year college or university.

STEP 1: Nominate someone who you think has made their mark as a sales educator. You’ll share their contact information and why you think they should be a Sales Educator of the Year.

STEP 2: We’ll contact the person you nominate and ask them to complete an application form so that the Awards Committee can gather insights into their achievements — and we encourage you to work with them on this step. Questions on the application include:

  1. What does your role entail?
  2. How are you advancing sales and/or hotel industry?
  3. In what ways are you innovative in your work and your approach to it?
  4. How do you collaborate and strengthen relationships with various commercial disciplines in hotels (e.g., sales, marketing, revenue optimization, distribution)?
  5. How are you developing talent in sales as a team leader, mentor, or educator?
  6. How do you continue to increase your knowledge of the industry and commercial disciplines in hotels (sales, marketing, revenue optimization, distribution)?
  7. Provide evidence of your success. This can include qualitative as well as quantitative measures.
  8. Is there any additional information that is relevant to your application?

If you have been nominated and received an email outlining the next steps, please review it carefully and finalize your application/nominations by TBD for 2024.

Past Honorees*

  • Allyson Antin, Faculty, Boston University School of Hospitality Administration (2023)
  • Katie Davin, Associate Professor, Johnson & Wales University, Providence, Rhode Island Campus (2022)

*Titles and employers are as of the time of the award presentation.

Partnership opportunities are available for this awards program. For information, contact Mark Primuth.

Marketing Educator of the Year Award

HSMAI’s Marketing Educator of the Year Award recognizes excellence among the full-time educators at colleges and universities preparing new talent for the field of marketing in hotels, and is celebrated annually at HSMAI’s Commercial Strategy Conference.

Nominations are open: NEW PROCESS FOR 2024!

There is a 2-step process that will make the nomination process simpler and more collaborative, and ensure the resulting nominations more clearly detail why a nominee deserves the award.

To qualify for the Educator of the Year award, a nominee must by a full-time employee of a 2- or 4-year college or university.

STEP 1: Nominate someone who you think has made their mark as a marketing educator. You’ll share their contact information and why you think they should be a Marketing Educator of the Year.Submit a nomination

STEP 2: We’ll contact the person you nominate and ask them to complete an application form so that the Awards Committee can gather insights into their achievements — and we encourage you to work with them on this step. Questions on the application include:

  1. What does your role entail?
  2. How are you advancing marketing and/or hotel industry?
  3. In what ways are you innovative in your work and your approach to it?
  4. How do you collaborate and strengthen relationships with various commercial disciplines in hotels (e.g., sales, marketing, revenue optimization, distribution)?
  5. How are you developing talent in marketing as a team leader, mentor, or educator?
  6. How do you continue to increase your knowledge of the industry and commercial disciplines in hotels (sales, marketing, revenue optimization, distribution)?
  7. Provide evidence of your success. This can include qualitative as well as quantitative measures.
  8. Is there any additional information that is relevant to your application?

If you have been nominated and received an email outlining the next steps, please review it carefully and finalize your application/nominations by EOD on March 29, 2024.

Past Honorees

  • Dr. Makarand Mody, Associate Professor of Hospitality Marketing, Boston University (2023)
  • Dr. Katerina Berezina, Associate Professor, University of Mississippi (2022)

Partnership Opportunities

Partnership opportunities are available for this awards program. For information, contact Mark Primuth.

Revenue Optimization Educator of the Year Award

HSMAI’s Revenue Optimization Educator of the Year Award recognizes excellence among the full-time educators at colleges and universities preparing new talent for the field of revenue optimization in hotels, and is celebrated annually at HSMAI’s Commercial Strategy Conference.

Nominations are open: NEW PROCESS FOR 2024!

There is a 2-step process that will make the nomination process simpler and more collaborative, and ensure the resulting nominations more clearly detail why a nominee deserves the award.

To qualify for the Educator of the Year award, a nominee must by a full-time employee of a 2- or 4-year college or university.

STEP 1: Nominate someone who you think has made their mark as a revenue optimization educator. You’ll share their contact information and why you think they should be a Revenue Optimization Educator of the Year.Submit a nomination

STEP 2: We’ll contact the person you nominate and ask them to complete an application form so that the Awards Committee can gather insights into their achievements — and we encourage you to work with them on this step. Questions on the application include:

  1. What does your role entail?
  2. How are you advancing revenue optimization and/or hotel industry?
  3. In what ways are you innovative in your work and your approach to it?
  4. How do you collaborate and strengthen relationships with various commercial disciplines in hotels (e.g., sales, marketing, revenue optimization, distribution)?
  5. How are you developing talent in revenue optimization as a team leader, mentor, or educator?
  6. How do you continue to increase your knowledge of the industry and commercial disciplines in hotels (sales, marketing, revenue optimization, distribution)?
  7. Provide evidence of your success. This can include qualitative as well as quantitative measures.
  8. Is there any additional information that is relevant to your application?

If you have been nominated and received an email outlining the next steps, please review it carefully and finalize your application/nominations by EOD on March 29, 2024.

Past Honorees

  • Dave Roberts, Professor, Cornell University (2023)
  • Dr. Chris K. Anderson, Academic Director, School of Hotel Administration, Cornell University (2022)
  • Dr. Breffni Noone, Associate Professor, Pennsylvania State University (2021)

Partnership Opportunities

Partnership opportunities are available for this awards program. For information, contact Mark Primuth.