Advisory Boards

Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.

Sales Advisory Board | Marketing Advisory Board | Revenue Optimization Advisory Board | Global Distribution Advisory Board

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year. All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only). Get started at “My HSMAI” above.


The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.

Members include (as of 1/1/2023):

  • CHAIR: Eric Kreins, Assistant Managing Director, Sales, Hilton Worldwide Sales
  • Bob Anderson, President, Star Performance, Inc.
  • Mercedes Blanco, CMP, Chief Partnership Officer, The Hotels Network
  • John Brich, Vice President, SearchWide Global
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Christopher Finelli, Vice President,  Sales & Marketing, Hyatt
  • Mike Francis, Business Consulting Manager – Travel & Hospitality, ZS
  • Emily Friel, Director of Sales, Amadeus Hospitality
  • Katy Gettinger, Vice President, Sales, Preferred Travel Group
  • Kaaren Hamilton, CMP, Vice President, Global Sales, Sonesta International
  • Allison Handy, Senior Vice President of Sales, Aimbridge
  • Chris Hardy, CRME, Vice President, Sales & Revenue Strategy, Parks Hospitality Group
  • Alice Harrington-Caravello, VP, US Account Sales, Marriott International
  • James Harris, CRME, VP Business Development, Revenue Analytics
  • Amy Huff, Executive Director of Sales, MGM Resorts International
  • Amy Infante, CEO & Visionary, GitGo
  • Jonathan Kaplan, Vice President, Americas Sales, IHG Hotels & Resorts
  • Lori Kiel, CHDM, Chief Commercial Officer, Kessler Collection
  • Kyle McEachran, Sales Development, Travel, GOOGLE
  • Gissell Moronta, CMP, Senior Vice President, Sales and Marketing, Atrium Hospitality
  • Lefty Novotny, CHSE, President, Master Connection Associates
  • David O’Donohoe, Vice President, Engagement, Groups360
  • Marina Olson, Director, Global Sales, Wyndham Hotels & Resorts
  • Ben Premack, Commercial Director, Grand Wailea, a Waldorf Astoria Resort
  • Travis Rank, Senior Director, Worldwide Sales, BWH Hotel Group
  • Craig Shoffit, Area Manager, East, IDeaS Revenue Solutions
  • Denny Stewart, SVP, Sales, Aimbridge Hospitality
  • Ken Tutt, Executive Director, Hotel Sales & Marketing, Accor
  • Kristi White, Chief Product Officer, Knowland
  • Paula Zeller, Divisional Vice President of Sales & Marketing, Remington Hotels


The Marketing Advisory Board monitors the landscape of hotel marketing and identifies ways that HSMAI can better serve the discipline, redefine the value the organization provides in this area, and inspire modern marketers in today’s world.

Members include (as of 1/1/2023):

  • CHAIR: John Jimenez, CHDM, VP of E-commerce, Noble Investment Group
  • Douglas Abbott, VP of Commercial Strategy, GitGo Group
  • Laura Allen, CHDM, Regional Director of Digital Marketing, LBA Hospitality
  • Mauri Berry, CHDM, Vice President of Digital Marketing, Remington Hotels
  • Sean Brevick, Vice President, Global Field Marketing, IHG Hotels & Resorts
  • Tammie Carlisle, CHDM, Head of Hospitality, Milestone Inc.
  • Denise Chapman, Director of Marketing, Hotel Del Coronado
  • Jessica Davidson, CHDM, SVP,  Digital, Wyndham Hotels & Resorts
  • Cristina DiStefano, CHDM, Director of Enterprise Marketing, Oneida Nations Enterprises/Turning Stone Resort
  • Dan Fernandez, VP of Digital Marketing, Concord Hospitality
  • Kirstin Frazell, Industry Manager, Travel, Meta/Facebook
  • Isaac Gerstenzang, CHDM, CRME, Vice President Digital Marketing & CRM, Atlantis Paradise Bahamas
  • Michael Goldrich, CHDM, CRME, Chief Experience Officer, The Hotels Network
  • Steven Gottlieb, Executive Vice President – Commercial, Graduate Hotels
  • Sarah Heatherly, CHDM, eCommerce & Communications Manager, InterMountain Management
  • Theodore Holloway, CHDM, Senior Director Loyalty, Customer Engagement, Best Western Hotels & Resorts
  • Nancy Johns, CHDM, SVP of Integrated Marketing + Digital Solutions, Crescent Hotels & Resorts
  • Katie Johnson, CHDM, VP and Global Brand Leader, Hyatt Hotels Corporation
  • Lisa Jordan, CHDM, Senior Director of Digital Marketing, Red Roof
  • Meghan Joseph, Travel Industry Manager, Amazon Ads
  • Kathryn Lochridge, CHDM, Director, Resort Marketing, Universal Orlando Resort
  • Tina Markowitz, VP, Global Digital Strategy, Cendyn
  • Thomas McDermott, VP, Marketing, Tambourine
  • Guy Miller, Senior Sales Director, Sojern
  • Jeremy Murray, CHDM, Vice President, Digital Marketing, Apple Hospitality REIT
  • Rory Peska, VP Ecommerce, Aimbridge Hospitality
  • Taryn Proctor, Account Executive, Sales Travel, GOOGLE
  • Kaitlin Pulvino, CHDM, Corporate Director Brand Marketing, Kessler Collection
  • Dave Rhein, CHDM, Director of Marketing and Branding, CoralTree Hospitality
  • Christopher Robinson, CHDM, CHBA, Senior Director, Customer Success, Marriott International
  • Arturo Rodriguez, Sr. Business Development Manager, Expedia Group Media Solutions
  • Sine Scott, CHBA, CHDM, Executive Director,  e-Commerce and Digital – North and Central America, Accor
  • Ed Skapinok, Chief Commercial Officer, Appellation
  • Stephanie Smith, CHDM, Founder & Digital Matriarch, Cogwheel Marketing
  • Joe Spirito, Vice President, Global Digital & Marketing Operations, Preferred Hotels & Resorts
  • Juliette Tiriolo, Director, Digital Acquisition, Choice Hotels
  • Nima Vaez-Zadeh, CRME, Regional Director, Hopper
  • Theresa van Greunen, AVP, Corporate Communications, Aqua-Aston Hospitality
  • TJ Walz, Senior Director, Data Strategy & Analytics, MMGY
  • Monty White, CHSC, CHDM, Senior Director of Marketing Communications, Visit Irving


The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry.

Members include (as of 1/1/2023):

  • CHAIR: Nicole Young, CRME, Sr. Corporate Director, Commercial & Revenue, Rosewood Hotel Group
  • Dr. Chris K. Anderson, Professor, Operations and Analytics, Cornell University
  • Jamieson Asselta, Director – Global Enterprise Sales, IDeaS Revenue Solutions
  • Christopher Biondo, Head of Commercial Strategies, Arlo Hotels
  • Christian Boerger, CRME, CHDM, CHBA, Vice President of Revenue Strategy, Oxford Collection
  • Jeff Borman, VP Revenue Optimization, Ashford
  • Dana Cariss, CHDM, VP,  Revenue Strategy + Distribution, CoralTree Hospitality
  • Libbi Carlson, CRME, Vice President of Revenue Strategy, Remington Hotels
  • Karen Codilla, CRME, CHDM, Corporate Director, Revenue and Distribution, Outrigger Hospitality Group
  • Dave Collier, Chief Revenue Officer, OTA Insight
  • Vincent Cuneo, CRME, CHDM, Vice President of Sales and Revenue Strategy, AutoCamp Hospitality Group
  • Nick Doble, ,
  • Anja Fiedler, CRME, CHBA, Executive Director, Revenue Management Integration, Accor
  • Matthew Guglielmetti, Decision Analytics Manager, ZS
  • Mehernosh Jehangir, CRME, Corporate Director of Revenue Management, Loews Hotels & Co
  • Marie-Claire Louillet, DBA, PHD, Professor, ITHQ
  • Tess McGoldrick, Vice President, Travel & Hospitality, Revenue Analytics
  • Monika Morrobel, CRME, CHDM, Senior Corporate Director of Commercial Strategy, Kessler Collection
  • Jill Moulton, Sr Director Revenue Policy & Planning, Marriott International
  • Scott Muety, CRME, Vice President, Revenue Management, Viceroy Hotel Group
  • Darryl Neser, VP, Franchise Revenue Management Services, Wyndham Hotel Group
  • Dr. Breffni Noone, Professor, Penn State University
  • Sharon Paine, VP, Revenue Management, IHG
  • Dan Reeder, Director of Revenue Management, Hilton
  • Steven M. Rubin, VP of Revenue, Schulte Hospitality
  • Matt  Schalk, VP Revenue Management, Hyatt Hotels Corporation\
  • Jennifer Schneider, CRME, Vice President, Revenue Optimization-Americas, Radisson Hotel Group – Americas
  • Chinmai Sharma, CRME, President, Americas, RateGain – DHISCO
  • Dan  Skodol, Vice President of Revenue Management and Channel Distribution, Inspirato Luxury Vacation Rentals
  • Parul Suri, Head of Revenue, Placemakr
  • Michael Toon, Sr. Director | Revenue Management, Best Western Hotels & Resorts
  • Tim Wiersma, CRME, Founder and Principal, Revenue Generation LLC
  • Debra Wolman, Group Vice President, Americas, Duetto


HSMAI’s Global Distribution Advisory Board monitors the landscape of hotel distribution and identifies ways that HSMAI can better serve the discipline.

Members include (as of 1/1/2023):

  • CHAIR: Sarah Fults, Vice President, Distribution, MGM Resorts International
  • Sam Al Asmar, VP Revenue, Rotana Hotels & Resorts
  • Brij Bhushan Chachra, CRME, Vice President – Revenue Management & Distribution, The Indian Hotels Co. Ltd.
  • Andrea Daniels, Director, AMER Distribution & Intermediary Strategy, IHG
  • Greg Duff, Principal and Chair of Hospitality, Travel and Tourism Practice, Foster Garvey PC
  • Paolo Federico, Senior Vice President, Revenue Management & Distribution, Jumeirah Group
  • Sydney Goodwin, Director of Distribution, Omni Hotels and Resorts
  • Michael Hucho, Owner & Founder, Management Consultant
  • Lauri Mussa, Corporate Director of Reservations & Distribution, Rosewood Hotels & Resorts
  • Bela Nagy, SVP Distribution, Accor
  • Vikram Pradhan, GVP, Global Revenue Management and Distribution, Wyndham
  • Shelly Ransom, Director, Distribution, Hyatt Hotels Corporation
  • Dan Wacksman, CHDM, CHBA, CRME, Principal, Sassato LLC
  • Jeff Wermager, CRME, Independent