Expert Communities

Complementing the work of HSMAI’s chapters, HSMAI’s expert communities connect members with common interests across geographic boundaries in the America’s region. Each expert community is led by an advisory board or council which guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.

Sales Advisory Board | Marketing Advisory Board | Revenue Optimization Advisory Board

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year. All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only).


The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.

Members include:

  • CHAIR: Ed Skapinok, Senior Vice President of Sales, Marketing, Revenue and Reservations, Aqua-Aston Hospitality
  • Jamieson Asselta, Director of Sales, Northeast, IDeaS – A SAS COMPANY
  • D.C. Becker, Principal, Titan Group of New York, LLC
  • Bart Berkey, Director, Global Luxury Sales, Marriott International Luxury Brands
  • Brian Burton, CHSE,CRME, Vice President, Sales & Events, White Lodging
  • Michelle Crosby, CMP, Director of Global Sales, Hosts Global
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Amber Fox, Consultant
  • LaDonna Gerhart, EVP of Sales & Marketing, Remington Hotels
  • Lisa Giaimo, VP of Sales & Marketing, OTO Development LLC
  • Cory Hagopian, Executive Director, Sales Effectiveness, AccorHotels
  • Kaaren Hamilton, CMP, Senior Director, Sales, Delaware North
  • SiuYin Ko, Corporate Director of Global Sales, Rosewood Hotel Group
  • Melissa Kouvelas, Director, Worldwide Sales, Best Western Hotels & Resorts
  • Ginny Morrison, CHA, VP of Sales & Marketing, Spire Hospitality
  • Ronald Taylor, Vice President of Sales and Development, WCG Hotels
  • Tony Yeung, Principal, ZS Associates


HSMAI’s Marketing Advisory Board

  • CHAIR: Dan Wacksman, CHDM, SVP, Marketing and Distribution, Outrigger Hotels & Resorts
  • Anil Aggarwal, CEO, Milestone
  • Dustin Bomar, Head of Industry, Travel, Google
  • Tiffany Braun, CHSP, Chief Strategy Officer, Kinship
  • Katie Briscoe, EVP, Client Services, MMGY Global
  • Aimee Cheek, CHDM, Director of eCommerce, OTO Development
  • Robert Cole, Founder-CEO, RockCheetah
  • Jessica Davidson, CHDM, Vice President, Digital Content + Creative, Wyndham Hotel Group
  • James Hansen, CHA, CHDM, Director, Marketing, Best Western Hotels & Resorts
  • Benjamin Hoeb, CHDM, Corporate eCommerce Manager, PCH Hotels & Resorts
  • Theodore Holloway, CHDM, Director of eCommerce, Remington Hotels
  • Carolyn Hosna, CHDM, Sr. Corp. Director, Marketing & Distribution, White Lodging
  • Ryan Hudgins, Director, Performance Marketing, IHG
  • Michael Innocentin, Vice President, E-Commerce & Digital NCA Region, AccorHotels
  • John Jimenez, CHDM, Director of E-commerce, Noble Investment Group
  • Meghan Keough, CRME, Senior Director, Hotel Strategic Accounts, Expedia Group™ Media Solutions
  • Sarita Mallinger, Regional Director, Digital Marketing, Kimpton Hotels & Restaurants
  • Delana Meyer, CHDM, Vice President Digital Strategy, Crescent Hotels & Resorts
  • Amy Mierzwinski, CHDM, Director, Horwath HTL
  • Natalie Osborn, Director, Marketing, SAS Institute, Inc.
  • Olga Peddie, SVP, Client Strategy & Success, Cendyn
  • Mandy Penn, VP, Marketing, Universal Orlando Resort
  • Lisa Ross, President, rbb Communications
  • Mariana Safer, CHDM, SVP, Client Success, HEBS Digital
  • Jeff Spaccio, VP, Sales and Strategic Partnerships, Tambourine
  • Paolo Torchio, CHDM, VP Digital & E-commerce, Two Roads Hospitality
  • Misty Wise, CRME, CHDM, Corporate Director, eCommerce Strategies, Atrium Hospitality
  • Michael Wylie, Head of eCommerce, Interstate Hotels
  • James Zito, Chief Commercial & Revenue Officer, Club Quarters Hotels
  • Holly Zoba, CHDM, VP, Technology Resources, Hospitality Digital Marketing


The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:

  • CHAIR: Linda Gulrajani, CRME, Vice President, Revenue Strategy & Distribution, Marcus Hotels & Resorts
  • Dr. Chris K. Anderson, Academic Director, Cornell University
  • Veronica Andrews, CRME, Director, Digital Data Solutions, STR,
  • Christian Boerger, CRME, CHDM, Corporate Director of Revenue Strategy, Pacific Hospitality Group
  • Denise Broussard, CHDM, Regional Vice President – Central, TravelClick, an Amadeus company
  • Rosemary Browning, President, Global Career Horizons
  • Kathleen Cullen, CRME, Senior Vice President Revenue & Distribution, Two Roads Hospitality
  • Tammy Farley, President, Rainmaker
  • Monte Gardiner, Sr. Director, Revenue Management Services, Best Western Hotels & Resorts
  • Eric Gravelle, CRME, Vice President of Revenue Management, North America, Diamond Resorts International
  • Renee Haddad, CRME, Director, Revenue Account Management, Preferred Hotels & Resorts
  • Adam Hayashi, CRME, Vice President of Revenue Management, Accor Hotels
  • Mohamed Khanat, CRME, Regional Director – Americas Account Management, IDeaS – A SAS COMPANY
  • Michael Klein, Executive Director of Revenue Optimization, MGM Resorts International
  • Dev Koushik, VP, Global Revenue Optimization, IHG,
  • Chris Nixon, CRME, CHDM, AVP Revenue Optimization, Ashford Hospitality Trust
  • Julie Abou Nohra, Regional Director of Revenue Management, The Americas, Mandarin Oriental Hotel Group
  • Dr. Breffni Noone, Associate Professor, Pennsylvania State University
  • Scott Pusillo, CRME, General Manager (NorthEast USA), Sales & Account Management, Sabre Hospitality Solutions
  • Heather Richer, VP, Revenue Management and Distribution, Kimpton Hotels and Restaurants
  • Scott Roby, CRME, Vice President, Revenue Management, Evolution Hospitality
  • Tim Schulte, CRME, Solution Consultant, Infor,
  • Corey Stanley, CRME, CHDM, Corporate Director of Revenue Management, Seneca Gaming Corporation
  • Jim A. Struna, CRME, Regional Director of Revenue Management, Rosewood Hotel Group
  • Jennifer Torsleff, CRME, Senior Director, Revenue Optimization, John Q Hammons Hotels
  • David Warman, Senior Vice President Hotel Marketing and Revenue Management, Four Seasons Hotels & Resorts
  • Tim Wiersma, Vice President, Revenue Management, Red Roof Inns, Inc.
  • Monica Xuereb, Chief Revenue Officer, Loews Hotels & Co.