Expert Communities

Complementing the work of HSMAI’s chapters, HSMAI’s expert communities connect members with common interests across geographic boundaries in the America’s region. Each expert community is led by an advisory board or council which guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.

Sales Advisory Board | Marketing Advisory Board | Revenue Optimization Advisory Board

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year. All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only).

FUELING SALES

The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.

Members include:

  • CHAIR: Kaaren Hamilton, CMP, VP, Global Sales, RLH Corporation
  • Bob Anderson, President, Star Performance, Inc.
  • Jamieson Asselta, Area Manager, Americas, IDeaS Revenue Solutions
  • D.C. Becker, Principal, Titan Group of New York, LLC
  • John Brich, Vice President, SearchWide Global
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Christi Davis, VP, Sales, Loews Hotels & Co
  • LaDonna Gerhart, EVP of Sales & Marketing, Remington Hotels
  • Cory Hagopian, Vice President, Sales Effectiveness & Programs, Accor
  • Allison Handy, Senior Vice President of Marketing, Prism Hotels & Resorts
  • James Harris, CRME, VP North America West Sales, Duetto
  • Amy Infante, CEO & Visionary, GitGo
  • Jonathan Kaplan, VP, Global Sales Strategy, IHG Hotels & Resorts
  • Lori Kiel, Chief Revenue and Marketing Officer, Kessler Collection
  • Michael Klein, Executive Director, Revenue Performance Strategy, MGM Resorts International
  • Patricia Kobela, Regional Director of Sales, Chartwell Hotels
  • Melissa Kouvelas, Director, Worldwide Sales, Best Western Hotels & Resorts
  • Eric Kreins, Managing Director, Strategic Accounts, Hilton Worldwide Sales
  • Gissell Moronta, CMP, RVP of Sales and Marketing, Atrium Hospitality
  • Ginny Morrison, CHA, Vp of Sales & Marketing, Spire Hospitality
  • David O’Donohoe, Vice President, Brand Engagement, Groups360
  • Raghav Puranmalka, Consultant, ZS
  • Ed Skapinok
  • Denny Stewart, SVP, Sales & Marketing, Interstate Hotels & Resorts
  • Ronald Taylor, Jr.

INSPIRING MARKETING

HSMAI’s Marketing Advisory Board

  • CHAIR: Dan Wacksman, CHDM, Principal, Sassato LLC
  • Tiffany Braun, CHSP, Chief Strategy Officer, Kinship
  • Katie Briscoe, President, MMGY Global
  • Stuart Butler, Chief Operating Officer, Fuel
  • Tammie Carlisle, Head of Hospitality, Milestone
  • Jessica Davidson, CHDM, SVP, Digital, Wyndham Hotels & Resorts
  • Cristina DiStefano, CHDM, Director of Enterprise Marketing, Turning Stone Resort Casino
  • Kirsten Frazell, Industry Manager, Travel, Facebook
  • Michael Goldrich, CHDM, Global Head of Digital Marketing, Club Quarters Hotels
  • Michelle Green, Senior Account Executive, Google
  • James Hansen, CHA, CHDM, Director, Marketing, Best Western Hotels & Resorts
  • Benjamin Hoeb, CHDM, Corporate Director of Digital Marketing, PCH Hotels & Resorts
  • Theodore Holloway, CHDM, VP of Digital Marketing, Remington Hotels
  • Carolyn Hosna, CHDM, Vice President, Marketing, White Lodging
  • Debbie Howarth, EDD, Professor, Johnson & Wales University
  • Ryan Hudgins, Director, Performance Marketing, IHG
  • John Jimenez, CHSP, VP of E-commerce, Noble Investment Group
  • Katie Johnson, CHDM, Global Director of Brand Marketing, Hyatt Hotels Corporation
  • Meghan Keough, CRME, CHDM, Senior Director, Hotel Strategic Accounts, Expedia Group Media Solutions
  • Thomas McDermott, VP, Corporate Marketing, Tambourine
  • Delana Meyer, CHDM, CRME, Founder/Consultant, DRM Consulting, LLC
  • Armin Molavi, VP of Media, Hilton Worldwide
  • Jeremy Murray, CHDM, Director of eCommerce, Apple Hospitality REIT
  • Olga Peddie, Chief Digital Officer, Cendyn
  • Lauren Peress, Director of Marketing, Mohonk Mountain House
  • Allison Sitch, VP, Public Relations, Marriott International
  • Paolo Torchio, CHDM, Chief Operating Officer, NextGuest
  • Nima Vaez-Zadeh, CRME, Title Key Account Manager, Booking.com
  • Theresa van Greunen, Senior Director, Corporate Communications, Aqua-Aston Hospitality
  • Misty Wise, CRME, CHDM, Corporate Director, eCommerce , Atrium Hospitality
  • Michael Wylie, SVP, Head of eCommerce, Interstate Hotels & Resorts
  • Holly Zoba, CHDM, VP, Technology Resources, Hospitality Digital Marketing

OPTIMIZING REVENUE

The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:

  • CHAIR: Tim Wiersma, President & CEO, Revenue Generation LLC
  • VICE CHAIR: Nicole Young, CRME, Sr. Corporate Director Global Revenue Management, Rosewood Hotel Group
  • Chris K. Anderson, Professor, School of Hotel Administration, Cornell University
  • Veronica Andrews, CRME, Director, Digital Data Solutions, STR
  • Nathan Bacher, CHBA, CRME, Vice President, Revenue Management & Distribution, Kimpton Hotels & Restaurants
  • Vivek Bhogaraju, Director, Revenue Management Platform Solutions, Expedia Group
  • Christopher Biondo, Corporate Director of Distribution & Product Development, Standard International
  • Dana Cariss, VP, Revenue Strategy + Distribution, CoralTree Hospitality
  • Monte Gardiner, Managing Director, Revenue Management Services, Best Western Hotels & Resorts
  • Eric Gravelle, CRME, Vice President of Revenue Management, North America, Diamond Resorts International
  • Linda Gulrajani, CRME, Vice President, Revenue Strategy & Distribution, Marcus Hotels
  • Renee Haddad, CRME, Director, Revenue Account Management, Preferred Hotels & Resorts
  • Adam Hayashi, CRME, Vice President of Revenue Management, Accor
  • Brian Hicks, Vice President, Global Revenue Strategy, IHG
  • Jennifer Hill, CRME, VP, Business Development, Kalibri Labs
  • Erich Jankowski, VP Revenue Management & Commercial Strategy, Host Hotels & Resorts
  • Mehernosh Jehangir, CRME, Corporate Director of Revenue Management, Loews Hotels & Co
  • Lori Kiel, Chief Revenue and Marketing Officer, Kessler Collection
  • Michael Klein, Executive Director, Revenue Performance Strategy, MGM Resorts International
  • Michael Maher, CRME, CHDM, Director of Strategic Accounts, IDeaS Revenue Solutions
  • Mark McBride, Senior Director of Revenue Management, Hilton Hotels
  • Chris Nixon, CRME, CHDM, Senior Vice President, Asset Management, Ashford Inc.
  • Julie Abou Nohra, Regional Vice President of Revenue Management, The Americas, Mandarin Oriental Hotel Group
  • Breffni Noone, Associate Professor, Penn State University
  • Heather Richer, Chief Marketing Officer, RedAwning
  • Kunal Shah, Associate Principal, ZS
  • Dan Skodol, Vice President, Revenue Analytics, Rainmaker, a Cendyn Company
  • Russell Vereb, VP Revenue Management Systems Strategy, Marriott International
  • David Warman, SVP Experience and Enablement Marketing, Four Seasons Hotels & Resorts
  • Hunter Webster, CHDM, SVP, Revenue Strategy, Interstate Hotels & Resorts