Advisory Boards

Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.

Sales Advisory Board | Marketing Advisory Board | Revenue Optimization Advisory Board | Rising Sales Leaders Council

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year. All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only). Get started at “My HSMAI” above.


The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.

Members include:

  • CHAIR: Kaaren Hamilton, CMP, VP, Global Sales, RLH Corporation
  • Bob Anderson, President, Star Performance, Inc.
  • Jamieson Asselta, Area Manager, Americas, IDeaS Revenue Solutions
  • John Brich, Vice President, SearchWide Global
  • Katie Davin, CHSE, Associate Professor, Johnson & Wales University-Providence
  • Yvette Edwards, RVP, Sales – LAC, Hyatt Corporation
  • Cory Hagopian, Vice President, Sales, Entertainment & Executive Travel, Accor
  • Allison Handy, SVP Sales, Marketing, & Revenue Optimization, Prism Hotels & Resorts
  • James Harris, CRME, Executive Director Sales, Major Accounts, Pegasus
  • Amy Infante, CEO & Visionary, GitGo
  • Jonathan Kaplan, Vice President, Americas Sales, IHG Hotels & Resorts
  • Patricia Kobela, Regional Director of Sales, Chartwell Hotels
  • Melissa Kouvelas, Director, Worldwide Sales, Best Western Hotels & Resorts
  • Eric Kreins, Assistant Managing Director, Sales, Hilton Worldwide Sales
  • Gissell Moronta, CMP, Vice President, Sales and Marketing, Atrium Hospitality
  • Ginny Morrison, CHA, Vp of Sales & Marketing, Spire Hospitality
  • Lefty Novotny, CHSE, President, Master Connection Associates
  • David O’Donohoe, Vice President, Brand Engagement, Groups360
  • Raghav Puranmalka, Consultant, ZS
  • Ed Skapinok, Chief Marketing Officer, Makr Hospitality
  • Ronald Taylor
  • John Washko, VP Expo & Convention Sales, Mohegan Sun (Liaison from HSMAI Americas Board)
  • Paula Zeller, DVP of Sales & Marketing, Remington Hotels

Rising Sales Leader Council

  • JJ Abuelhawa, Assistant Director of Sales & Marketing, Aimbridge Hospitality
  • Allie Alward, Director of Sales, Embassy Suites by Hilton Tucson East / Prism Hotels and Resorts
  • Lauren Armatis, Senior Sales Manager, Kessler Collection
  • Crystal Calandro, Sales Manager, Holiday Inn Times Square
  • Shannon Campbell, Area Director of Sales, The Westin Stonebriar Hotel & Golf Club/Sheraton Stonebriar Hotel
  • Katharine Grier, Sales Operation Account Manager, BWH Hotel Group
  • Heather Harmeyer, Director of Sales, Midas Hospitality
  • Emily Johnson, Group Sales Manager, Cincinnati Marriott at RiverCenter
  • Danae Norris, Director of Groups Sales, El Conquistador Tucson, A Hilton Resort/Prism
  • Theresa Paolo, Sales Manager, Cincinnati Marriott at RiverCenter
  • Andy Paschke, Director of Sales, Worldwide Accounts, Hilton
  • Kaila Pugliese, Director of Sales & Marketing, InterContinental New York Barclay
  • Bianca Rank, Senior Account Development Manager, WWS, BWH Hotel Group
  • Lauren Stroud, Senior Regional Sales Manager, Pineapple Hospitality
  • Chet Tilles, Area Contract Manager, Hotelbeds


The Marketing Advisory Board monitors the landscape of hotel marketing and identifies ways that HSMAI can better serve the discipline, redefine the value the organization provides in this area, and inspire modern marketers in today’s world.

  • CHAIR: Theo Holloway, CHDM, VP of Digital Marketing, Remington Hotels
  • Stuart Butler, CHDM, Chief Marketing Officer, Myrtle Beach Convention & Visitors Bureau
  • Tammie Carlisle, Head of Hospitality, Milestone Inc.
  • Jessica Davidson, CHDM, SVP, Digital, Wyndham Hotels & Resorts
  • Cristina DiStefano, CHDM, Director of Enterprise Marketing, Turning Stone Resort Casino
  • Kirsten Frazell, Industry Manager, Travel, Facebook
  • Isaac Gerstenzang, CHDM, CRME, Vice President Digital Marketing & CRM, Atlantis Paradise Bahamas
  • Michael Goldrich, CHDM, Global Head of Digital Marketing, Club Quarters Hotels
  • Steven Gottlieb, Senior Vice President Sales & Revenue, Graduate Hotels
  • Michelle Green, Senior Account Executive, Google
  • Benjamin Hoeb, CHDM, Corporate Director of Digital Marketing, PCH Hotels & Resorts
  • Carolyn Hosna, CHDM, Vice President, Marketing, White Lodging Services
  • Debbie Howarth, EDD, Interim Assistant Dean – College of Business, Johnson & Wales University
  • Ryan Hudgins, Director, Performance Marketing, IHG
  • John Jimenez, CHSP, VP of E-commerce, Noble Investment Group
  • Katie Johnson, CHDM, Global Director of Brand Marketing, Hyatt Hotels Corporation
  • Meghan Keough, CRME, CHDM, Senior Director, Business Development, Expedia Group Media Solutions
  • Brian Klein, Senior Business Strategist, MMGY Global
  • Thomas McDermott, VP, Corporate Marketing, Tambourine
  • Jeremy Murray, CHDM, Director of eCommerce, Apple Hospitality REIT
  • Lauren Peress, Director of Marketing, Mohonk Mountain House
  • Christopher Robinson, CHDM, Director, Client Services, Marriott International
  • Stephanie Smith, Founder & Digital Matriarch, Cogwheel Marketing
  • Katarina Stanisic, Senior Director, Marketing, Best Western Hotels & Resorts
  • Paolo Torchio, CHDM, Chief Operating Officer, NextGuest
  • Nima Vaez-Zadeh, CRME, Title Key Account Manager,
  • Theresa van Greunen, AVP, Corporate Communications, Aqua-Aston Hospitality
  • Dan Wacksman, CHDM, CHBA, CRME, Principal, Sassato LLC
  • Misty Wise, CRME, CHDM, Corporate Director, eCommerce, Atrium Hospitality
  • Michael Wylie, SVP, Head of eCommerce, Aimbridge Hospitality


The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry. Members include:

  • CHAIR: Nicole Young, CRME, Sr. Corporate Director Global Revenue Management, Rosewood Hotel Group
  • Julie Abou Nohra, Regional Vice President of Revenue Management, The Americas, Mandarin Oriental Hotel Group
  • Dr. Chris Anderson, Professor, School of Hotel Administration, Cornell University
  • Veronica Andrews, CRME, Director, Digital Data Solutions, STR
  • Nathan Bacher, CHBA, CRME, Vice President, Revenue Management & Distribution, Kimpton Hotels & Restaurants
  • Vivek Bhogaraju, GM, Lodging Revenue Performance Solutions, Expedia Group
  • Christopher Biondo, VP of Revenue Strategies, Standard International
  • Dana Cariss, CHDM, VP, Revenue Strategy + Distribution, CoralTree Hospitality
  • Karen Codilla, CRME, CHDM, Corporate Director,Revenue and Distribution, Outrigger Hospitality Group
  • Monte Gardiner, Managing Director, Revenue Management Services, Best Western Hotels & Resorts
  • Gerald Griffin, CRME, Corporate Director of Revenue Optimization, Broughton Hotels
  • Linda Gulrajani, CRME, Vice President, Revenue Strategy & Distribution, Marcus Hotels
  • Renee Haddad, CRME, Director, Revenue Account Management, Preferred Hotels & Resorts
  • Adam Hayashi, CRME, Vice President of Revenue Management, Accor
  • Brian Hicks, SVP, Commercial and Revenue Management, IHG
  • Jennifer Hill, CRME, VP, Client Solutions, Kalibri Labs
  • Erich Jankowski, VP Revenue Management & Commercial Strategy, Host Hotels & Resorts
  • Mehernosh Jehangir, CRME, Corporate Director of Revenue Management, Loews Hotels & Co
  • Lori Kiel, CHDM, Chief Revenue and Marketing Officer, Kessler Collection
  • Michael Klein, Vice President, Revenue Management, Hyatt Hotels Corporation
  • Michael Maher, CRME, CHDM, Senior Director, Enterprise Account Management, IDeaS Revenue Solutions
  • Mark McBride, Senior Director of Revenue Management, Hilton Hotels
  • Dr. Breffni Noone, Associate Professor, Penn State University
  • Heather Richer, Principal, Richer Logic
  • Jennifer Schneider, Vice President, Revenue Optimization, Radisson Hotel Group – Americas
  • Kunal Shah, Associate Principal, ZS
  • Chinmai Sharma, CRME, President, Americas, RateGain
  • Dan Skodol, Vice President, Revenue Analytics, Rainmaker, a Cendyn Company
  • Russell Vereb, Vice President, Global Revenue Management & Reservation Products, Marriott International
  • David Warman, Founder, Red House Strategy
  • Tim Wiersma, CRME, Founder and Principal, Revenue Generation LLC