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Commercial Strategy Roundtable

June 23, 2026
Published June 25, 2026  Hotel Commercial Strategy Executives: Cautious Optimism, Uneven Reality  Last week in San Antonio, commercial leaders gathered for our first ever Hotel Commercial Strategy Executive Roundtable. It was a...
Inspire Marketing

From Disjointed to Dynamic: A Framework View of Hotel Marketing Performance

June 9, 2026
Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member In most hotels, marketing is a patchwork of activity rather than a system of progress. Teams stay busy, but busy doesn’t mean effective. Hotels often...
Optimize Revenue

Curate: Money & Magic Heads to Nashville

June 23, 2026
A small room, real conversation, and an experience that holds your attention. That’s what we are cooking up for you on August 5 when Curate moves to Bar Mar by José Andrés in Nashville. With...

The HSMAI Foundation Century Campaign
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Upcoming Events

HSMAI Commercial Strategy Conference
June 16-17, 2026
San Antonio, Texas, USA

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In the News

HSMAI Celebrates 68th Annual Adrian Awards
HSMAI celebrated the best in travel marketing at the Adrian Awards Celebration on 2|18 with more than 500 industry and agency executives in attendance.

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HSMAI Foundation Century Campaign: Building a Bridge to Our Brightest Future
We invite you to support HSMAI’s century-long legacy of innovation and connecting people — and in so doing, elevate both your career and those around you. Visit HSMAI100.org.