The Convergence of Sales With Marketing, Revenue Optimization, Distribution, and Operations: Part 1 — Collaboration

Everyone has a story about working with others. Holly Zoba, CHDM, principal at Scout Simply, shared one of her most memorable experiences collaborating with other disciplines in the hospitality industry with attendees at HSMAI’s Sales Leader Forum 2019. 

Where Is Google Headed?

Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI’s Marketing Advisory Board discussed Google on a recent call. Here are some takeaways.

Total Revenue Management and Its Impact on Hotel Profitability

HSMAI Region Europe has been in conversation with Hospitality Industry Experts. This session features Frederic Toitot, Vice President, Global Learning & Development at Accor and Chair of the HSMAI Region Europe Revenue Optimization Advisory Board.


Hotel Digital Marketing Essentials Series
April-May, 2020
Virtual Classroom Series

Curate: An HSMAI Executive Insight Forum
March 23, 2020
The Broadmoor, Colorado Springs, CO

June 16-17, 2020
San Antonio, TX

In the News

HSMAI Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing

More than 800 hospitality sales and marketing leaders gathered at the HSMAI annual Adrian Awards Dinner Reception and Gala in New York to recognize excellence in travel advertising, digital marketing, and public relations.

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Headlines and Headwinds for 2020: Legal Issues for Sales Leaders’ Radars

Steven Rudner, Founder and Managing Partner of Rudner Law Offices, discusses confidentiality clauses at HSMAI’s Sales Leader Forum 2019.