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Fuel Sales

Do We Have a Sales Training Problem? Or a Commercial Capability Gap?

September 28, 2026
Benjamin Premack, Regional Director, Sales & Marketing- US & Mexico, Omni Hotels & Resorts, HSMAI Sales Advisory Board Member  At a discussion of the Sales Advisory Board, I brought a...
Inspire Marketing

From Demo to Divorce: Why Hotel – Vendor Relationships Fail (and How to Fix Them)

August 4, 2026
Kristi White, VP Reporting, Data & Analytics, Groups 360, HSMAI Sales Advisory Board Member If you've ever sat through a flawless product demo, signed a contract full of optimism, and then...
Optimize Revenue

Marketing Beyond the Room Night: Why Hotel Marketers Must Now Answer the Profit Question

October 21, 2026
Nancy Johns, SVP of Commercial Strategy, Spire Hospitality | Chair, HSMAI America’s Marketing Advisory Board  Marketing’s job is no longer just to fill rooms. It’s to fill them with the...

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HSMAI Celebrates 68th Annual Adrian Awards
HSMAI celebrated the best in travel marketing at the Adrian Awards Celebration on 2|18 with more than 500 industry and agency executives in attendance.

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HSMAI Foundation Century Campaign: Building a Bridge to Our Brightest Future
We invite you to support HSMAI’s century-long legacy of innovation and connecting people — and in so doing, elevate both your career and those around you. Visit HSMAI100.org.