The hospitality industry has long been defined by consistency, service, and trust. But in recent years, disruptors like Airbnb and Vrbo have rapidly gained market share, appealing to travelers seeking space, flexibility, and local experiences. For hotel sales and marketing professionals, this has forced a fundamental question: How can we compete? 

The State of Distribution 2025 draws insights from over 700 hotel brands, 21,000+ properties, and 310 cities worldwide. The report explores how commercial teams are evolving across marketing, revenue, distribution, and sales

Four tips from leading economist, Bernard Baumohl on how to plan for risk in this time of uncertainty.