Insights

FEATURED INSIGHTS

Fuel Sales

HSMAI Sales Leader Forum Insight: The Anatomy of a Bankrupt Revenue Team

January 9, 2025

Tim Wiersma, Principal, Revenue Generations, and Sandy Russell, President, Commercial Solutions For You, did a Lightning Round session at the 2024 HSMAI Sales Leader Forum in Washington, DC.

Inspire Marketing

Top 10 Challenges Marketing Leaders Will Need to Navigate in 2025

January 10, 2025

As we step into 2025, HSMAI Marketing Advisory Board members share their perspectives on the key challenges facing hotel marketing leaders and how to overcome them. Here is what our…

Optimize Revenue

8 Revenue Optimization Trends and Challenges for 2025

December 12, 2024

Revenue Optimization is poised for significant transformation in 2025, as insights from HSMAI’s Revenue Optimization Advisory Board highlight emerging trends and pressing challenges.

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HSMAI Adrian Awards Celebration
February 18, 2025
New York, NY

HSMAI Commercial Strategy Conference
June 17-18, 2025
Indianapolis, IN

HSMAI Sales Leader Forum
November 14, 2025
Chicago, IL

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In the News

HSMAI Welcomes Brian Hicks as President & CEO, Continuing the Legacy of Innovation and Leadership
HSMAI is proud to announce the appointment of Brian Hicks as its new President and CEO. Hicks, a distinguished hospitality leader with more than 30 years of international experience, steps into this role as only the fifth CEO in HSMAI’s nearly 100-year history, marking a new chapter in the organization’s legacy of leadership.

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HSMAI Foundation Century Campaign: Building a Bridge to Our Brightest Future
We invite you to support HSMAI’s century-long legacy of innovation and connecting people — and in so doing, elevate both your career and those around you. Visit HSMAI100.org.