Professional development has taken a back seat for many hospitality professionals as they have focused on keeping afloat over the past year. Now that things are beginning to slowly move forward again, it’s time to start carving out space to build professional skills.

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course. 

One of the most valuable sources of information when you are working through a crisis and trying to figure out what to do is your peers. With that in mind, HSMAI brought together more than two dozen revenue executives from hotel management companies to share their wealth of knowledge with one another during a virtual Executive Roundtable.