Insights
FEATURED INSIGHTS
HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. CSO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible.
HSMAI hosted a Chief Marketing Officer Virtual Roundtable on March 31 that focused on the impact that COVID-19 is having on hotel marketing. CMO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible. Here are four of their suggestions.
Our industry is a resilient one, so undoubtedly, just as we have done following previous demand shocks, we will emerge stronger, more focused and even better prepared to serve our guests in meaningful ways.
Events
Confronting Coronavirus: What’s Next?
April 7, 8, 9, 2020
Free Webinar Series
Hotel Digital Marketing Essentials Series
April-May, 2020
Virtual Classroom Series
Curate: An HSMAI Executive Insight Forum
August 3-September 1
Fairmont The Queen Elizabeth
Montreal
HSMAI ROC – Rescheduled
New Dates: October 26-27, 2020
San Antonio, TX
HSMAI Sales Leader Forum
October 29, 2020
Frisco, TX
In the News
HSMAI Global Coronavirus Resources
HSMAI is providing access to resources that will help hotel and travel industry professionals stay informed about the impact of the Coronavirus outbreak on sales, marketing, and revenue optimization, and put crisis management techniques into play.
These resources include interviews, articles, webinar recordings, best practices, and case studies, from HSMAI, along with content from leading industry sources.
Video View
Crisis Communication and Marketing Expert Insights
Part 3 of the HSMAI Confronting Coronavirus series provides hospitality professionals with insights on PR, communications, and finding opportunities in today’s challenging environment.