Insights

FEATURED INSIGHTS

Hospitality’s Competitive Edge: Uniting Sales and Marketing to Win Against Short-Term Rentals

The hospitality industry has long been defined by consistency, service, and trust. But in recent years, disruptors like Airbnb and Vrbo have rapidly gained market share, appealing to travelers seeking space, flexibility, and local experiences. For hotel sales and marketing professionals, this has forced a fundamental question: How can we compete? 

HSMAI Advances Commercial Strategy at 2025 Conference

The event exemplified HSMAI’s mission to fuel sales, inspire marketing, and optimize revenue. Developed in collaboration with its Commercial Strategy Conference Advisory Board, the program delivered a balance of strategic vision and tactical value.

What is the True Cost of Distribution?

Understanding the true cost of a hotel booking isn’t as straightforward as it might seem. Between marketing investments, agency fees, and labor costs, even a “direct” booking isn’t always the most profitable. 

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Upcoming Events

HSMAI Commercial Strategy Conference
June 17-18, 2025
Indianapolis, IN

In the News

HSMAI Celebrates 68th Annual Adrian Awards
HSMAI celebrated the best in travel marketing at the Adrian Awards Celebration on 2|18 with more than 500 industry and agency executives in attendance.

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