The global pandemic may have forced a hard reset upon travel and all its sectors, but our sales professionals have emerged more capable, more experienced, and more prepared than ever. Insights from HSMAI’s Rising Sales Leaders Council Industry Evolution Workgroup.

According to the latest Longwoods International tracking study of American travelers, 93% of them have trips planned in the next six months, the highest level in three years. Insights for HSMAI from Longwoods President & CEO Amir Eylon.

The lines continue to blur between commercial disciplines in hospitality, but most organizations struggle with how to adapt to this new environment. For hotel companies looking to create organizational structures centered on an overarching commercial strategy, identifying those measures of success — beyond profitability — can be a place to start.