Insights

FEATURED INSIGHTS

Building in Time for Professional Development

Professional development has taken a back seat for many hospitality professionals as they have focused on keeping afloat over the past year. Now that things are beginning to slowly move forward again, it’s time to start carving out space to build professional skills.

Making the Most Of Owned, Earned and Paid Media

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course. 

Best Practices for Revenue Leaders a Year into the Pandemic

One of the most valuable sources of information when you are working through a crisis and trying to figure out what to do is your peers. With that in mind, HSMAI brought together more than two dozen revenue executives from hotel management companies to share their wealth of knowledge with one another during a virtual Executive Roundtable.

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In the News

HSMAI Foundation’s COVID Relief Fund Opens with $150,000 Donation from the Carolyn Smith Foundation

The HSMAI Foundation is opening its COVID Relief Fund for grant applications following a generous donation of $150,000 from the Carolyn Smith Foundation on behalf of STR Founders Carolyn and Randy Smith.

Video View

HSMAI, The Future Is Looking Good

Cindy Novotny of Master Connections, HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to how take on improving business conditions and the importance of responding every new lead coming in.