Insights

FEATURED INSIGHTS

HSMAI Customer Insight: Strong Summer Travel Season Expected | Longwoods

According to the latest Longwoods International tracking study of American travelers, 92% have travel plans during the next six months. Thirty percent of travelers plan to spend more on summer travel this year compared to last summer, 56% plan to spend about the same as last year, while only 14% plan to spend less. Additional insights from Longwoods President &CEO Amir Eylon for HSMAI.

Innovative Marketing in Hospitality: Insights from Industry Experts

Today’s marketers, particularly in hospitality, deserve loads of credit; there is so much to know. The ecosystem of marketing continuously grows, and the opportunities continually evolve. There is so much knowledge needed to sustain and intelligently utilize tools for fluid connection, engagement, dialogue, and conversion.

From Silos to Symphony: The Transformational Power of ‘Commercial’

The HSMAI Foundation’s latest research, “From Solos to Symphony: The Transformational Power of ‘Commercial’,” authored by Breffni Noone and Chris Boyd, highlights the importance of understanding and implementing a robust commercial strategy in the hospitality sector.

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Charlotte, NC

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November 13, 2024
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In the News

HSMAI Celebrates 67th Annual Adrian Awards
HSMAI honored travel marketing excellence at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis with more than 500 industry and agency executives in attendance.

HSMAI Foundation and Women in Travel THRIVE Release Research on the Power of Mentorship
As part of the Foundation’s commitment to developing talent, this research provides valuable insights into the role of mentorships in empowering and advancing women in our field. 

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