Insights

FEATURED INSIGHTS

Recovery Connections: The Customer Perspective on Sales Innovations in the COVID World

During a Recovery Connections session on Dec. 2, customer segment representatives share their perspectives on successful approaches to meeting customer expectations.

Using Regular Expressions in Google Analytics to Segment Traffic

In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), HSMAI industry experts walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.

Revenue and the Future of Hybrid Events

A panel at Hospitality Financial and Technology Professionals’ recent CYBER HITEC conference offered a potential revenue source for an industry eager for recovery solutions.

In the News

HSMAI and Revenue Analytics Release 𝘛𝘩𝘦 𝘕𝘦𝘸 𝘙𝘦𝘷𝘦𝘯𝘶𝘦 𝘛𝘦𝘢𝘮 White Paper

HSMAI and Revenue Analytics present The New Revenue Team, a white paper offering insights into hospitality revenue during the COVID pandemic. The publication examines revenue teams during the pandemic and after the pandemic, and identifies the right solution for right now.

Video View

How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.