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Fuel Sales

Signal vs. Noise: The Data Driving Hotel Strategy

August 4, 2026
Juli Jones, CAE, CHBA, SVP, HSMAI  The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...
Inspire Marketing

From Demo to Divorce: Why Hotel – Vendor Relationships Fail (and How to Fix Them)

August 4, 2026
Kristi White, VP Reporting, Data & Analytics, Groups 360, HSMAI Sales Advisory Board Member If you've ever sat through a flawless product demo, signed a contract full of optimism, and then...
Optimize Revenue

Signal vs. Noise: The Data Driving Hotel Strategy

August 4, 2026
Juli Jones, CAE, CHBA, SVP, HSMAI  The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...

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