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Commercial Strategy Roundtable

June 23, 2026
Published June 25, 2026  Hotel Commercial Strategy Executives: Cautious Optimism, Uneven Reality  Last week in San Antonio, commercial leaders gathered for our first ever Hotel Commercial Strategy Executive Roundtable. It was a...
Inspire Marketing

CSC Session Recap

July 7, 2026
From Disjointed to Dynamic: Hotel Marketing Framework for Commercial Performance  Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member This article recaps my session at HSMAI’s Commercial Strategy Session, where...
Optimize Revenue

CSC Session Recap

July 7, 2026
From Disjointed to Dynamic: Hotel Marketing Framework for Commercial Performance  Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member This article recaps my session at HSMAI’s Commercial Strategy Session, where...

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HSMAI Commercial Strategy Conference
June 16-17, 2026
San Antonio, Texas, USA

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In the News

HSMAI Celebrates 68th Annual Adrian Awards
HSMAI celebrated the best in travel marketing at the Adrian Awards Celebration on 2|18 with more than 500 industry and agency executives in attendance.

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HSMAI Foundation Century Campaign: Building a Bridge to Our Brightest Future
We invite you to support HSMAI’s century-long legacy of innovation and connecting people — and in so doing, elevate both your career and those around you. Visit HSMAI100.org.