Data Analytics Is Easier Than You Think

Author and self-described “analytics evangelist” Kelly A. McGuire, Ph.D., typically works with revenue managers, helping them to utilize data to grow their business, but she’ll be exploring a new side of hospitality at HSMAI’s Sales Leader Forum in Dallas on Nov. 6 when she presents “Data and Analytics for Sales Leaders.”

What Do Adrians Judges Really Want?

HSMAI’s Adrian Awards honor creativity and innovation in hospitality advertising, public relations, and digital marketing. But what does that mean to the judges who actually decide which Adrians entries represent…

Research in Action: Managing Customer Behavior With Post-Service Interactions

At HSMAI’s ROC 2019, faculty members from hotel schools presented research in areas related to revenue management in the hospitality industry, including Chris K. Anderson of Cornell, who discussed his original research on “Managing Customer Behavior With Post-Service Interactions,” which focuses on customers’ post-stay experiences.


HSMAI Sales Leader Forum

November 5-6, 2019
Dallas, TX


December 3 – 6, 2019
Orlando, Boca Raton, Fort Myers, FL

HSMAI Adrian Awards Dinner Reception & Gala

January 21, 2020
New York, NY

HSMAI Marketing Strategy Conference

January 22, 2020
New York, NY

Featured Member Benefit

HSMAI Conference Session Recordings

More than 30 sessions from 2017-2019 Revenue Optimization and Digital Marketing Conferences.

Video View

Celebrating 90 Years: An HSMAI Video Story

Take a journey through 90 years of innovation as HSMAI celebrates 90 years of fueling sales, inspiring marketing, and optimizing revenues for hotels and their partners.