Insights

FEATURED INSIGHTS

Data Analytics Is Easier Than You Think

Author and self-described “analytics evangelist” Kelly A. McGuire, Ph.D., typically works with revenue managers, helping them to utilize data to grow their business, but she’ll be exploring a new side of hospitality at HSMAI’s Sales Leader Forum in Dallas on Nov. 6 when she presents “Data and Analytics for Sales Leaders.”

What Do Adrians Judges Really Want?

HSMAI’s Adrian Awards honor creativity and innovation in hospitality advertising, public relations, and digital marketing. But what does that mean to the judges who actually decide which Adrians entries represent…

Research in Action: Hotel vs. Peer-to-Peer

Katerina Berezina of the University of Mississippi discusses her original research on “Comparing Customer Perceptions of Hotel and Peer-to-Peer Accommodation Advantages and Disadvantages,” which compares customer perceptions of traditional hotel accommodation advantages and disadvantages with peer-to-peer accommodations such as Airbnb.

Events

HSMAI Sales Leader Forum

November 5-6, 2019
Dallas, TX

HSMAI’s ROCET

December 3 – 6, 2019
Orlando, Boca Raton, Fort Myers, FL

HSMAI Adrian Awards Dinner Reception & Gala

January 21, 2020
New York, NY

HSMAI Marketing Strategy Conference

January 22, 2020
New York, NY

Featured Member Benefit

HSMAI Conference Session Recordings

More than 30 sessions from 2017-2019 Revenue Optimization and Digital Marketing Conferences.

Video View

Celebrating 90 Years: An HSMAI Video Story

Take a journey through 90 years of innovation as HSMAI celebrates 90 years of fueling sales, inspiring marketing, and optimizing revenues for hotels and their partners.