Insights

FEATURED INSIGHTS

Data & Analytics for Sales Leaders: Understanding Data

Dr. Kelly McGuire, Principal, McRevenue, LLC, discusses data and analytics at HSMAI’s Sales Leader Forum 2019. Here is the fourth of four key takeaways.

Marketing in a Zero-Click World

At the 2020 Marketing Strategy Conference on Jan 22, Tammie Carlisle, head of hospitality at Milestone Inc., focused on making sure your hotel website appears in search results in this Lightning Round presentation.

A Revenue Leader’s Response & Best Practice in a Crisis

The rapid spread of the coronavirus from China and beyond has caused a rapid and sudden halt to tourism throughout Asia. Travel, as a luxury expenditure, is often one of the first things we choose to limit when a crisis hits. In times like this, the revenue leader’s response during this time could be crucial on a few different levels. The following are some simple tips and reflections.

Events

Hotel Digital Marketing Essentials Series
April-May, 2020
Virtual Classroom Series

Curate: An HSMAI Executive Insight Forum
March 23, 2020
The Broadmoor, Colorado Springs, CO

HSMAI ROC
June 16-17, 2020
San Antonio, TX

In the News

HSMAI Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing

More than 800 hospitality sales and marketing leaders gathered at the HSMAI annual Adrian Awards Dinner Reception and Gala in New York to recognize excellence in travel advertising, digital marketing, and public relations.

Video View

Headlines and Headwinds for 2020: Legal Issues for Sales Leaders’ Radars

Steven Rudner, Founder and Managing Partner of Rudner Law Offices, discusses confidentiality clauses at HSMAI’s Sales Leader Forum 2019.