Group business comes in many forms – corporate, sports, entertainment, government, religious, etc. – and it is an essential piece of hotel sales. With the dreaded pandemic in the rearview mirror, the Rising Sales Leader Council discussed group travel’s current state, how it has shifted, and where it is headed. 

HSMAI Foundation recently hosted meetings among European faculty members in marketing and revenue management. The discussions highlighted how academic programs are adapting to changes in the industry, focusing on partnerships, program enhancement, and student engagement. 

In early November in Long Beach, CA, over 70 industry leaders gathered for Curate 2023 on Demystifying AI, a topic increasingly central to our industry’s future. One thing was clear from the event, you can’t hide from AI, it is here to stay.