Insights

FEATURED INSIGHTS

HSMAI Customer Insight: Rising Coronavirus Cases Reverse U.S. Traveler Confidence | Longwwods

 Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, including that three-fourths are changing their travel plans because of the coronavirus pandemic, the highest level since mid-May.

Connecting With Travelers in a Post-COVID Marketplace

The following highlights some marketing tactics your hotels should consider preparing in advance. The key to all messaging will be to highlight health, safety, and sanitation.

What’s Changing for Hotel Revenue Professionals

Takeaways from the recent HSMAI Chief Revenue Officer Executive Roundtable on 2021 budgeting, pricing, forecasting, and more.

Events

Hotel Essentials Online Certificate Courses

Hotel Data Analytics
August 4 – September 8
Hotel Digital Sales
August 10 – September 16
Hotel Digital Marketing
September 14 – October 9
Hotel Revenue Optimization
September 2 – October 7

HSMAI ROC – Rescheduled
New Dates: October 26-27, 2020
San Antonio, TX

HSMAI Sales Leader Forum
October 29, 2020
Frisco, TX

In the News

HSMAI Offers New Essentials Online Courses in Hotel Revenue Optimization, Digital Sales, and Data Analytics

HSMAI is introducing three new collaborative educational experiences: Hotel Revenue Optimization Essentials, Hotel Digital Sales Essentials, and Hotel Data Analytics Essentials, in addition to the well-attended Hotel Digital Marketing Essentials series,  to help professionals across the hospitality industry further develop their skills and abilities.

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HSMAI, MMGY Global Launch #BuyOneGiveOneStay “vacay layaway” Program

We are proud to launch #BuyOneGiveOneStay, a “vacay layaway” program to jump-start leisure travel and give vacations to our health care heroes.