HSMAI Top 25

HSMAI honors industry leaders who have made significant contributions to the industry through two nomination base programs, the HSMAI Top 25 and Career Achievements, with recipients being honored at the annual Adrian Awards Celebration.

The HSMAI Top 25

Every year, HSMAI spearheads an effort to identify the HSMAI Top 25: Extraordinary Minds in Sales, Marketing, Revenue Optimization, and Distribution as picked by their peers. Chosen for their creativity, ingenuity, drive and impressive successes, they are individuals who excel in their field and are at the top of their game. These are people who led a transformative initiative or campaign, or tackled a challenging situation with creativity and success, or launched a cutting-edge idea that drove real business results.

2025 Top 25 Extraordinary Minds

Samir Bhatnagar, AVP, Commercial Strategy, Ashford

Kelly Bridwell, Director, Brand Strategy, Peregrine Hospitality

Timothy Bush, Chief Marketing Officer, Visit Lake Charles

C.A. Clark, Vice President of AI, Miles Partnership

Christina Davis, SVP of Product & Operations, Tambourine

Eric Ettlin, Senior Vice President, Marketing, Aimbridge Hospitality

Dan Fernandez, Vice President, Digital Marketing & Strategy, Concord Hospitality

Chris Hardy, Vice President of Commerical Strategy, Parks Hospitality Group

Noreen Henry, Chief Revenue Officer, Hospitality Solutions

Nick Horgan, Chief Commercial Officer, Amaze Insights

Amy Huff, Vice President of Sales, The Cosmopolitan of Las Vegas

John Jimenez, VP of E-Commerce and Revenue, Noble Investment Group

Leslie Kaminski, Vice President – Global Sales, CoralTree Hospitality

Amanda Moore, Vice President, Digital Strategy & Innovation, Preferred Travel Group

Abhijit Patel, Vice President, Revenue Management and Commercial Strategy, Choice Hotels International

Crystal Pernici, Global Director, New Ventures, IDeaS – A SAS Company

Charles Pollard, Director, Performance Reporting & Analytics, Marriott Digital Services

Tanya Pratt, GVP, Oracle Hospitality Strategy and Product Management, Oracle Hospitality

Travis Rank, Senior Director, Worldwide Sales, BWH Hotels

Janette Roush, SVP, Innovation & Chief AI Officer, Brand USA

Natasha Scott, SVP, Americas Commercial & Revenue Management, IHG Hotels & Resorts

Sine Scott, Director, Field Marketing, Omni Hotels

Jim Smith, Vice President , Revenue Strategy & Distribution, Driftwood Hospitality Management, LLC

TJ Walz, SVP, Data Strategy & Analytics, MMGY Global

Jason Zvatora, Vice President – Commercial Strategy APAC, Outrigger Resorts and Hotels

Nominations for the 2026 Top 25 will open in late Summer 2026.