Lifetime Achievement Awards

HSMAI annually honors lifetime achievement in sales, marketing, and revenue optimization through special awards given out at HSMAI’s signature event. Nominations come from members and industry professionals.

Vanguard Award for Achievement in Revenue Management

HSMAI annually honors an industry leader who has left an indelible mark on the field of pricing and revenue optimization in the hospitality industry. The award recognizes individuals who have contributed to the betterment of the revenue optimization discipline in a significant and lasting way, over an extended period of time.

HSMAI’s Award for Lifetime Achievement in Sales

Awarded for the first time in 2018, the HSMAI Americas Award for Lifetime Achievement in Sales honors sales professionals who have left an indelible mark on the sales discipline in the hospitality industry. It recognizes individuals who have spent a major portion of their careers in the sales profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

The Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing

This award was established in 1975 to recognize those individuals who have made significant contributions to the advancement of the profession of marketing in the hospitality industry.

2020 Honoree: Dorothy Dowling, senior vice president and chief marketing officer for Best Western Hotels & Resorts

Nominations for 2021 will be open shortly. Learn more.

The Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations

Established in 1989, this award recognizes those individuals who have made significant contributions to the advancement of the profession of public relations in the hospitality industry.

2020 Honoree: Mary Gostelow, publisher of the Gostelow Report

Nominations for 2021 will be open shortly. Learn more.