Lifetime Achievement Awards

Vanguard Award for Lifetime Achievement in Revenue Management

This award honors revenue management professionals who have left an indelible mark on the field of pricing and revenue optimization in the hospitality industry.

The award recognizes individuals who have spent a major portion of their careers in the revenue management profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

2019 Honoree: Randy Smith, chairman, and co-founder of STR

HSMAI’s Award for Lifetime Achievement in Sales

Awarded for the first time in 2018, the HSMAI Americas Award for Lifetime Achievement in Sales honors sales professionals who have left an indelible mark on the sales discipline in the hospitality industry. It recognizes individuals who have spent a major portion of their careers in the sales profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

2018 Honoree: Stephen Powell

The Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing

This award was established in 1975 to recognize those individuals who have made significant contributions to the advancement of the profession of marketing in the hospitality industry.

2018 Honoree: Harris Rosen, President and CEO, Rosen Hotels & Resorts

The Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations

Established in 1989, this award recognizes those individuals who have made significant contributions to the advancement of the profession of public relations in the hospitality industry.

2018 Honoree: Steve Bartolin, Chairman of The Broadmoor