Lifetime Achievement Awards

Vanguard Award for Lifetime Achievement in Revenue Management – This award honors revenue management professionals who have left an indelible mark on the field of pricing and revenue optimization in the hospitality industry.

The award recognizes individuals who have spent a major portion of their careers in the revenue management profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

2019 Honoree: Randy Smith, chairman, and co-founder of STR

HSMAI’s Award for Lifetime Achievement in Sales – Presented for the first time in 2019, the HSMAI Americas Award for Lifetime Achievement in Sales honors sales professionals who have left an indelible mark on the sales discipline in the hospitality industry. It recognizes individuals who have spent a major portion of their careers in the sales profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

2019 Honoree: Stephen Powell

The Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing – This award recognize individuals who have spent a major portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

2018 Honoree: Harris Rosen, President and CEO, Rosen Hotels & Resorts

The Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations – This award recognize individuals who have spent a major portion of their careers in the hospitality and travel profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

2018 Honoree: Steve Bartolin, Chairman of The Broadmoor