Lifetime Achievement Awards

Vanguard Award for Lifetime Achievement in Revenue Management

HSMAI annually honors an industry leader who has left an indelible mark on the field of pricing and revenue optimization in the hospitality industry. The award recognizes individuals who have contributed to the betterment of the revenue optimization discipline in a significant and lasting way, over an extended period of time.

2019 Honoree: Randy Smith, Chairman and Co-founder, STR

Nominations will open next in 2021. Submission information will be available here when confirmed.

HSMAI’s Award for Lifetime Achievement in Sales

Awarded for the first time in 2018, the HSMAI Americas Award for Lifetime Achievement in Sales honors sales professionals who have left an indelible mark on the sales discipline in the hospitality industry. It recognizes individuals who have spent a major portion of their careers in the sales profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

2019 Honoree: Cindy Novotny, Founder, Master Connection Associates

Nominations will open next in 2021. Submission information will be available here when confirmed.

The Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing

This award was established in 1975 to recognize those individuals who have made significant contributions to the advancement of the profession of marketing in the hospitality industry.

2019 Honoree: Leland “Lee” Pillsbury, managing director of Thayer Ventures

Visit https://adrianawards.hsmai.org/top-25-lifetime-awards/lifetime-awards/ For 2020 Nomination information.

The Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations

Established in 1989, this award recognizes those individuals who have made significant contributions to the advancement of the profession of public relations in the hospitality industry.

2019 Honoree: Bjorn Hanson. Ph.D., executive vice president of the entity that owns The Pierre hotel in New York and is a director of Summit Hotel Properties

Visit https://adrianawards.hsmai.org/top-25-lifetime-awards/lifetime-awards/ For 2020 Nomination information.