Insights Newsletter (Sample)

Fuel Sales

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Competencies Checklist for Hotel Sales Managers

This checklist can be used by hotel sales leaders, general managers, HR professionals, and others to assess the skills and knowledge required to perform the role of Sales Manager — as well as key behaviors and abilities that contribute to strong performance in this role. 

Competencies Checklist for Hotel Sales Leaders

This checklist* can be used by sales leaders, general managers, HR professionals, and others to assess the skills and knowledge required to perform the role of Sales Leader, and the key…

Getting To Know Your Customers

Why meetings market data intelligence is a hotel’s answer to more successful prospecting — and a smarter long-term strategy for group sales. an HSMAI and Knowland White Paper. Download the…

Inspire Marketing

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PR Best Practice: A Perfect Night to Introduce a Perfect Day

HSMAI’s 2019 Adrian Awards competition will open in June 25 — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration from one of last year’s Platinum…

12 Trends That Are Surprising Hotel CDOs

At HSMAI’s Chief Digital Officer Executive Roundtable at the Roosevelt Hotel New York last month, we asked attendees — about two dozen digital executives working for hotel brands, management companies,…

An ‘Executive Perspective’ on Digital Marketing

What does digital marketing mean for hospitality professionals in 2019? Attendees at HSMAI’s Digital Marketing Strategy Conference in New York City on Jan. 23 will get some answers from a…

Optimize Revenue

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6 Questions for HSMAI Revenue Optimization Professional of the Year Nicole Young

Nicole Young, CRME, is passionate about food, fashion, and revenue optimization. A self-proclaimed data enthusiast, Young serves as senior corporate director of global revenue management for Rosewood Hotel Group. She…

Economic Risks and Opportunities Ahead

Shawn DuBravac is the New York Times bestselling author of Digital Destiny: How the New Age of Data Will Transform the Way We Work, Live, and Communicate. He is also the president and…

The Power of Fear Itself

Judi Holler is a widely renowned keynote speaker who presents on the topic of using fear as a secret weapon. Her new book, Fear Is My Homeboy: How to Slay Doubt,…

HSMAI Update

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Marketing Career Network

Latest News

Hotel Revenue Leaders to Convene at HSMAI’s ROC Americas in Minneapolis
The Hospitality Sales and Marketing Association International (HSMAI) is convening hotel revenue professionals for two days of education, collaboration, and innovation at its ROC Americas in Minneapolis, Minnesota. ROC 2019 will be held June 18-19 and is co-located with HITEC 2019. The event is the world’s largest gathering of revenue pr…

Next Events

Revenue Optimization Conference (ROC)

Revenue Optimization Conference (ROC)

CHDM Review Course

Get Certified On The First Day Of ROC 2019

CRME Review Course

Come to ROC and leave with your CRME certification


HSMAI University

HSMAI Certification

Congratulations to these industry professionals who recently earned one of HSMAI’s designations:

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CHDM: Jennifer Vincent

Marketing Manager – Woodstock Inn & Resort

CHDM: Robert Lane

Area Director of Revenue Optimization – Prism Hotels & Resorts

CHDM: Shannon Hanratty

Director of Revenue – Chartwell Hospitality

CHDM: Katie Bumgarner

Digital Marketing Manager – Concord Hospitaltity

CHDM: Rachel Petersen

Digital Client Services Manager – Vizergy Digital Marketing

CHDM: Christine Barker

Sr. Digital Marketing Manager – Concord Hospitaltity

CHDM: Jessica Flores

Digital Marketing Manager – Concord Hospitality

CHDM: Martin Reese

Digital Marketing Manager – Concord Hospitality

CHDM: Jen Cialfi

Account Manager – Vizergy

CRME: Tinisha Green

Revenue Strategist – IHG/Crown Hotel & Travel Management

CRME: Karen Ng

Revenue Account Manager – Preferred Hotels & Resorts

CRME: Melody Hsing

Enterprise Analyst – Venetian/Sands

CRME: Anthony Foresta

Analyst-Enterprise Analytics – Las Vegas Sands

CRME: Nikolina Pender

Analyst – Las Vegas Sand

CRME: David Slotsve

Property Revenue Manager – Best Western Hotels & Resorts

CRME: Ramses Gonzalez

Analyst – Venetian Resorts Las Vegas

CRME: Amedee Rouiller

Director of Rooms – Preferred/Cavallo Point Lodge

CRME: Elena Tokareva

Complex Director of Revenue Management – Courtyard by Marriott

To learn more about HSMAI’s certifications, visit today.

HSMAI’s Insights weekly newsletter is an exclusive benefit of membership in HSMAI. It features HSMAI Insights on sales, marketing, and revenue optimization topics and news briefs from around the media, with access to in-depth articles, columns, reports and in the Knowledge Center: a one-stop portal to global information and resources on hospitality sales and marketing topics provided by the HSMAI Foundation. We welcome your comments and suggestions regarding this newsletter at

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Past Issues of HSMAI Insights Newsletter