Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape — The CHDM Study Guide
From print to radio to TV, the mediums and methods of marketing have changed dramatically over the years, but no medium has had such a huge impact so quickly as the internet and the emerging field of digital marketing.
This book will help hoteliers — in disciplines as wide ranging as marketing, revenue management, distribution, and ownership — get and stay current on the most up-to-date and forward-looking information on digital marketing best practices. As you read and use the book, you will understand why every hotel professional needs a copy of it!
Written by hoteliers for hoteliers, this book is the study guide for the Certified Hospitality Digital Marketer (CHDM) certification. Learn more about the CHDM and what it can bring to you and your organization.
Evolving Dynamics: From Revenue Management to Revenue Strategy
Takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. Benefit from new insights, 16 updated chapters, and several new case studies in the updated Certified Revenue Management Executive (CRME) certification study guide. The publishing partner for Evolving Dynamics: From Revenue Management to Revenue Strategy is STR.
Available in print or electronic format.
This book is the study guide for the Certified Revenue Management Executive (CRME) certification. Learn more about the CRME and what it can bring to you and your organization.
Can’t Do It Yourself: How Commitment To Others Leads To Personal Prosperity, By Mike Leven
Raised in a working-class home as an only child and doted on by parents and grandparents, Mike Leven learned about both work ethic and ethical living. Through a long hotel career that started as a hotel sales manager, he was exposed to discrimination, corruption, and bad decisions that ruined people’s lives, as well as great humanitarian efforts, acts of kindness, and mentorship. All of these experiences shaped who he became as a business leader, husband, father, and community member.
Over the course of sixty years, Mike directed the marketing and operations of several companies, including being the chief executive officer of Days Inn, Holiday Inns and Las Vegas Sands Corporation. He moved his way up the chain from barely making ends meet to being his own boss. What Mike learned is that success is not about winning but about how you play the game. This is how Mike Leven played the game.
Mike is also a past chair of HSMAI and the association’s Mike Leven Leadership Conference is named in his honor.
Book proceed go to support the work of the HSMAI Foundation.
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