Publications & Study Guides

Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, 7th Edition — The CHDM Study Guide (Updated June 2025)

The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of the Certified Hospitality Digital Marketer (CHDM) Study Guide—the most comprehensive and up-to-date resource for hospitality professionals looking to deepen their digital marketing knowledge or prepare for the globally recognized CHDM certification. The 7th edition features expanded content across all sections to reflect the major shifts in digital marketing since the last edition.

This is your roadmap to navigating today’s complex digital landscape with confidence and clarity.   Included:

• The latest on AI, Virtual Reality, SEO, and omnichannel strategy
• Management of owned, earned, and paid media
• Digital intermediaries
• Measurement and managing digital performance
• Insights from hospitality digital leaders
• Sample questions to assess your readiness for the CHDM and the months ahead in the hospitality industry

This 7^th Edition is authored by Holly Zoba, CHDM and Dan Wacksman, CHDM, CRME…who co-teach HSMAI’s popular Hospitality Digital Marketing Essentials course…and who are both past chairs of HSMAI’s Marketing Advisory Board.

Purchase now and take the next step in your career.

Learn more about the CHDM and what it can bring to you and your organization.

The Hotel Sales Leadership Playbook: Winning Strategies for Success

You’re a hotel sales leader and want to be recognized for your knowledge, experience, and capabilities. HSMAI’s Certified Hotel Sales Leader (CHSL) certification recognizes and validates the knowledge, experience, and capabilities of hotel sales leaders.

Chapters in this, the study guide for the HSMAI Certified Hotel Sales Leader (CHSL) Certification, were each contributed by leaders in the discipline of hospitality sales, share expertise in the wide range of topics that have become essential components of the role of a hotel sales leader in the 2020’s.  You’ll find vital information on:

 

• Managing the Sales Function
• The Convergence of Sales Fundamentals and Technology
• Group & Catering Business
• Business Transient and other Direct Sales Segments
• Competitive Intelligence
• Revenue Management
• Leveraging Data Analytics
• Business Acumen
• Digital Marketing
• Distribution
• Leadership
• Effective Communication for Sales Leaders
• Recruiting & Retention

Available in print or electronic format.

Learn more about the CHSL and what it can bring to you and your organization.

Certified Revenue Management Analyst Study Guide

The CRMA Study Guide is designed for students and individuals new to hospitality and the revenue management/revenue optimization discipline. It is the textbook for the CRMA certification, and it is also a great resource as a thorough tutorial on the basics for a career in revenue management and/or to give you a better understanding of the critical role of the art and science of revenue management in all phases of hospitality today. Available as a PDF only.

Learn more about the CRMA and what it can bring to you and your organization.

Evolving Dynamics: From Revenue Management to Revenue Strategy, 4^th Edition

Just published, this updated edition takes a deep dive into the fundamentals, practices, cross-disciplinary partnerships, and myriad elements impacting revenue optimization in the 2020s. Benefit from new insights and procedures in the latest 17-chapter Certified Revenue Management Executive (CRME) certification study guide. The publishing partner for Evolving Dynamics: From Revenue Management to Revenue Strategy, 4^th Edition, is Fairmont Hotels & Resorts.

Available in print or electronic format.

Learn more about the CRME and what it can bring to you and your organization.