Publications & Study Guides

Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, 6th Edition — The CHDM Study Guide (Updated September, 2021)

The intricacies and methods of marketing, especially digital marketing, continue to change almost overnight, and the new 6^th Edition of the CHDM Study Guide is essential for every hospitality marketing professional.

With chapters covering every manner of owned, earned, and paid media, chapters on digital intermediaries, and on measuring and managing performance, you’ll want this on your desk whatever your role and responsibilities in marketing.  Included are chapters on trending topics and what is just over the horizon, or here now if you’re ready!  The 2021 edition has been completely revised, expanded, and updated, and new in this edition you’ll find real-life case studies from hotels and destinations, and as well as new chapters on:

• Hotel Digital Marketing Strategy
• Influencers (Earned Media)
• Chatbots (Trending Topics)
• Digital Marketing Organizational Structure (Managing Digital Performance)
• Regulations Marketers Need to Know

This 6^th Edition is authored by Holly Zoba, CHDM and Dan Wacksman, CHDM, CRME…who co-teach HSMAI’s popular Hospitality Digital Marketing Essentials course…and who are both past chairs of HSMAI’s Marketing Advisory Board.

Learn more about the CHDM and what it can bring to you and your organization.

Evolving Dynamics: From Revenue Management to Revenue Strategy

Takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. Benefit from new insights, 16 updated chapters, and several new case studies in the updated Certified Revenue Management Executive (CRME) certification study guide. The publishing partner for Evolving Dynamics: From Revenue Management to Revenue Strategy is STR.

Available in print or electronic format.

This book is the study guide for the Certified Revenue Management Executive (CRME) certification. Learn more about the CRME and what it can bring to you and your organization.