HSMAI Executive T.H.I.N.K. – CES 2021

January 6-8, 2021 

Las Vegas, NV 

Mark your calendar now to join us  for the unique opportunity to be part of a small executive group for a curated tour of CES in January of 2021.

HSMAI annually hosts a private tour experience which provides hospitality executives the unique opportunity to get a glimpse of technology of the future that will impact our customers, our industry and our companies.

HSMAI will partner once again with the Consumer Technology Association to produce the tour for hospitality executives at the 2021 International CES –a vibrant event that annually brings the global technology community together to assess, connect, and transact. CES features more than 4,500 exhibitors unveiling the latest products and services across the full spectrum of consumer technologies.  CES attracts over 175,000 attendees and innovators from around the world.  A curated tour is the best way to immerse yourself into an experience that is relevant to hospitality and travel.

Attendees of the HSMAI private tour will have the unique opportunity to meet with targeted exhibitors who have been identified for their innovation and implications for hospitality and travel.  A senior economist from the Consumer Technology Association will brief the HSMAI attendees and escort us through the CES exhibitor halls to showcase and introduce us to key leaders from exhibiting companies.  The senior economist will also share insights about the most newsworthy technologies introduced at this year’s show.

Here is a recap of the implications identified by participants in past Executive THINK at CES program: 2020, 2019, 2018 , 2017, 2016.

Tuesday, January 5, 2021  

7 pm: Private HSMAI welcome and orientation dinner

Wednesday, January 6, 2021  

Agenda to be determined to include CES keynote speaker, curated tour of Tech West and C-Space

CES Tech West showcases some of the most celebrated and trending technologies. This area features the newest innovations in lifestyle technologies, including digital fitness and health tech, the Internet of things, and other high-growth product categories changing the way we live, work and play. CES Tech West is also home to the startup community Eureka Park which includes over 400 new and pioneering companies.

C-Space is the CES experience for creative communicators, brand marketers, advertising agencies, digital publishers and social networks. It tells the story of how content, creativity, technology and influencers come together to discover new ways to elevate their industry, business and brand. 

7:00 pm: Private HSMAI reception and networking dinner.

Thursday, January 7, 2021

Agenda to be determined but will include curated tour of Tech East and a private lunch and facilitated roundtable debief of the CES experience and identification of the impications for the hospitality industry.

CES Tech East is the home to an array of innovative product categories, running the gamut from audio, video, and wireless, to all things “i,” wireless and more. CES Tech East features more than 800 international exhibitors showcasing the latest technologies and products from around the world.

The HSMAI formal agenda concludes at 1:00 pm but attendees and encouraged and welcome to stay to visit other sections of CES on their own.  Specific recommendations will be given for additional booths to see at Tech East and the Tech West exhibits at the Sands Expo Center.

CES Show Dates & Exhibit Hours: 


Complete listing of C Space hours: 


Each participant is responsible for his or her own travel and hotel accommodations.  Attendees may use the CES room block: http://www.ces.tech/Register-Plan/Hotel

What’s included:

On-site Pre-Tour Briefing 

In Las Vegas, CTA’s tour guide and the VP of Sales for CES, in conjunction with HSMAI staff, will provide an introduction to CES and C Space.  Whether this if your first time or not to CES, this briefing will highlight what is new and the final curated itinerary for HSMAI participants.

Curated tour with private appointments at Tech West, Tech East and CSpace 

For the tours, each HSMAI registrant receives:

  • complimentary exhibits-only badges that will allow you to access any of the CES trade show floors before and after our scheduled group tours
  • use of tour headset equipment (it can be very loud on the show floor)
  • tour support staff
  • bottled waters

Access to other activities at CES 

HSMAI attendees receive a complimentary registration to CES.  This includes all of the conference educational sessions and general sessions included in the general admission ticket and available between during the entire show.  We encourage attendees to schedule time before and after the HSMAI private agenda.

CES offers multiple  keynote speaker sessions with CEO’s and leaders of major global corporations and technology companies.   HSMAI attendees will receive VIP seating at  these sessions.

Your registration also includes access to C-Space, the CES experience for creative communicators, brand marketers, advertising agencies, digital publishers and social networks. It tells the story of how content, creativity, technology and influencers come together to discover new ways to elevate their industry, business and brand.

  • Welcome dinner on day of arrival
  • Social Dinner on Day 2
  • Roundtable Discovery Debrief & Lunch on final day
    • A facilitated roundtable and lunch which will allow participants to discuss their observations and discover potential implications for the hospitality and travel industry.

The registration fee is $3600 per person

Space is limited and registration is limited to qualified hotel executives and individuals from HSMAI Organizational Member companies.

A maximum of four unique partnerships are available for companies who wish to develop relationships and be positioned with hospitality executives seeking inspiration from innovation.  Partnership opportunities may include one or two registrations, hosting or co-hosting one of the group dinners or the opportunity to provide scholarships for hotel executives.  For more information, email Elise Rhinehart at erhinehart@hsmai.org.