Since 2003, HSMAI has been producing interactive strategy conferences focused on disciplines important to its members and the industry.

HSMAI’s conference addresses the issues and challenges that professionals are facing, summarizes the implications, and provides solutions and strategies for immediate use.

Annual HSMAI Conferences include:

Commercial Strategy Conference| June 25-26, 2024 | Charlotte, N.C., USA

HSMAI’s Commercial Strategy Conference reflects the convergence of marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.

The conference — and pre- and post-conference workshops, trainings, and roundtables — will prepare you to lead the way as you anticipate and respond to headwinds, identify new opportunities, better align your sales, marketing, and revenue optimization efforts, adapt to the ever-changing landscape, and drive profit throughout the customer journey.

Sales Leader Forum: An HSMAI Commercial Strategy event | November 13, 2024 | Washington, DC, USA

The HSMAI Sales Leader Forum is a unique event that advances the hotel sales discipline by elevating the knowledge and skills of off-property sales leaders when it comes to important trends, critical insights, and best practices…and what it means for leading hotel sales teams in today’s landscape.