Rising Leader Councils

HSMAI’s Rising Leader Councils are professional development and advocacy groups, comprised of up-and-coming professionals working in a mix of hospitality roles (e.g., hotel on-property, regional, or corporate, DMO, DMC, Management Company, brand or partner, etc.).

The Rising Leader Council is part of the HSMAI’s respective Advisory Board’s work to cultivate the next generation of industry leaders by providing this unique opportunity for emerging professionals to advance their skill sets, shape the future of HSMAI, network with peers, and contribute to the industry and the Advisory Board via their insights, feedback, and thought leadership.

Rising Sales Leader Council | Rising Marketing Leader Council | Rising Revenue Optimization Leader Council

Rising SALES Leader Council

Members include:

  • Estefania Arevalo, Global Business Development Manager, Accor
  • Lauren Armatis, Senior Sales Manager, Kessler Collection
  • Mackenzie Bennett, Account Manager, GitGo Group
  • Michael Estrin, Catering Sales Manager, Hyatt Hotels
  • Ksenia Hanlon, Sales Manager, The Otesaga Resort Hotel
  • Chelsie Harris, Enterprise Business Travel Sales Manager, Atrium Hospitality
  • Nicole Lazo, Catering Sales Manager, Terranea Resort
  • Jenna Light, Area Group Sales Manager, Parks Hospitality Group
  • Sara Maly, Territory Account Executive, IDeaS Revenue Solutions
  • Rachel Martin, Director of Sales, Graduate Hotels Management
  • Ashley Sellhorst, Director of Sales, Sojern
  • Maxwell Smith, Worldwide Sales Manager, Sports Market, BWH Hotel Group
  • Lexeen White, Account Manager, Booking.com

Rising MARKETING Leader Council

Members include:

  • Megan Allen, Manager, Field Marketing, Radisson Hotel Group Americas
  • Taylor Davis ,Senior Director of Marketing, AutoCamp
  • Hilary Feutz, CHDM, Director of Communications Strategy, Terranea Resort
  • Laura Grissen, Sr. Manager, Customer Success, Marriott International
  • Brittany Hardaker, Director, Brand Marketing, Wyndham Hotels & Resorts
  • Emily Hill, Field Marketing Account Manager, InterContinental Hotel Group
  • Katie Horner, CHDM, Email Marketing Manager, Red Roof
  • Trecy Jacalne, CHDM, Hotel Marketing Manager – West, Diamond Resorts / Hilton Grand Vacations
  • Davis Keeter, Marketing Activation Consultant, Best Western International, Inc.
  • Garrick Lee, Digital Marketing Manager, Oneida Nation Enterprises
  • Michele Marcinick, Communications & Events Coordinator, Ohio Hotel & Lodging Association
  • Kelsey Prince, CHDM, Area Director of Marketing, Pasea Hotel & Spa, Ko’a Kea Hotel & Resort
  • Ashley Seier, Director of Marketing, Blue Mountain Resort
  • Bianca Sewake, Social Media Manager, Aqua-Aston Hospitality
  • Isaiah Tillman, Marketing Specialist, Best Western International


Members include:

  • Matt Acker, Director of Revenue Management, Marcus Hotels and Resorts
  • Emily Bardin, Area Director of Revenue Strategy, Aimbridge Hospitality
  • Emma Dow, CRME, CHRM, Corporate Director of Revenue Strategy, Oxford Collection
  • Guadalupe Fisher, CRME, Supervisor, Revenue Optimization Services, Radisson Hotel Group
  • Natalie Fournier, CHDM, CRME, Director of Revenue, Wild Dunes Resort, Hyatt
  • Sadie Garside, CRME, Senior Manager, Kalibri Labs
  • Haley Maltz, Director of Revenue Strategy, CoralTree Hospitality
  • Anthony Martely, Regional Sales Leader, OTA Insight
  • Yvonne McDowell, CRME, Revenue Manager, Kaanapali Beach Hotel
  • Cheryl McMaster, CRME, Senior Manager, Distribution & Channel Management, RLH Corporation / Sonesta Hotels Franchising Division
  • Anthony Rose, CRME, Director of Sales, IDeaS Revenue Solutions
  • Scott Schachter, Account Manager, Booking.com
  • Emma Scher, Consultant, ZS Associates
  • Danielle Wurtzell, CRME, Area Director of Revenue Strategy, Remington Hotels