Advisory Boards

Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.

Sales Advisory Board | Marketing Advisory Board | Revenue Optimization Advisory Board | Global Distribution Advisory Board

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year. All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only). Get started at “My HSMAI” above.

FUELING SALES

The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.

Members include (as of 1/5/2026):

  • CHAIR: Chris Hardy, CRME, CHSL, Vice President, Commercial Strategy, Parks Hospitality Group
  • Sharon Andrade, President & Founder, HLeadership
  • Ilena Basore, CHDM, Director of Strategy, Hotels & Resorts, Tambourine
  • Mercedes Blanco, CMP, VP, Enterprise Growth, The Hotels Network, a Lighthouse Company
  • John Brosnan, Vice President – Sales & Marketing, TPG Hotels & Resorts
  • Kate Brown, Regional Vice President, Sales, Aimbridge Hospitality
  • Carol Davies, Sr. VP Commercial Strategy, Driftwood Hospitality Management
  • Katie Davin, CHE, CHSE, CHBA, CHSL, Associate Professor, Johnson & Wales University-Providence
  • Ashley Edwards, Senior Director of Sales, Sojern
  • Christopher Finelli, Vice President, Sales & Marketing, Hyatt
  • Cory Floyd, VP, Commercial, Premium Brands, IHG Hotels & Resorts
  • Emily Friel, Director of Sales, Amadeus Hospitality
  • Ksenia Hanlon, Service Manager, Turning Stone Resort & Casino
  • Leslie Kaminski, Vice President of Global Sales, CoralTree Hospitality
  • Aaron Mayo, VP-Group Sales, Loews Hotels & Co.
  • Sofya McIntosh, SVP Sales & Customer Success, ComOps
  • Gissell Moronta, CMP, Senior Vice President, Sales and Marketing, Atrium Hospitality
  • Angela Murphy, CHDM, CHSL, Vice President of Sales – The Americas, Outrigger Hospitality Group
  • Marina Olson, Director of National Sales, Placemakr
  • Ben Premack, Regional Director, Sales & Marketing, Omni Hotels and Resorts
  • Travis Rank, Senior Director, Worldwide Sales, BWH Hotels
  • Chris Riccardi, CHDM, CHSL, SVP, Global Sales Strategy, Peregrine Hospitality
  • Jeff Roark, Director of Sales, Mid-Atlantic, IDeaS Revenue Solutions
  • Kim Snow, CRME, CHDM, VP Commercial Strategy, Aimbridge Hospitality
  • Laura Webster, Head of Account Management, Cendyn
  • Kristi White, VP, Data Analytics & Reporting, Groups360
  • Cesar Wurm, VP, Commercial, ALHI

INSPIRING MARKETING

The Marketing Advisory Board monitors the landscape of hotel marketing and identifies ways that HSMAI can better serve the discipline, redefine the value the organization provides in this area, and inspire modern marketers in today’s world.

Members include (as of 1/5/2026):

  • CHAIR: Nancy Johns, CHDM, Marketing Executive, JC Resorts
  • Michael Bennett, President, Cendyn
  • Samir Bhatnagar, CHDM, AVP, Commercial Strategy, Ashford
  • Sean Brevick, Vice President, Americas Commercial Marketing, IHG Hotels & Resorts
  • Colleen Buckley, Director, Brand Management and Marketing, Omni Hotels & Resorts
  • Craig Carbonniere, Jr, CHDM, AVP of Sales – Hospitality, Milestone Inc.
  • Kathryn Collins, CHDM, Vice President of Marketing, Davidson Hospitality
  • Michael Curran, CHDM, VP Marketing Operations, Cogwheel Marketing & Analytics
  • Kimberly Erwin, Principal, Lotus Marketing
  • Britt Estes, CHDM, VP, Digital Marketing & Strategy, Sage Hotel Management
  • Dan Fernandez, Vice President, Digital Marketing + Strategy, Concord Hospitality
  • Sara Harper, CHDM, Corporate Director of Marketing and eCommerce , Peregrine Hospitality
  • Betsy Haubert, Director, Customer Engagement, Marriott International
  • Brad Hotchkiss, Associate Director, Marketing, BWH Hotels
  • Amy Infante-Still, CEO, GitGo
  • John Jimenez, CHDM, CRME, VP of E-commerce and Revenue, Noble Investment Group
  • Kristi Kastrounis, VP of Marketing, Crescent Hotels & Resorts
  • Garrick Lee, Digital Marketing Strategy Manager, Turning Stone Enterprises
  • Brian Leigh, Amazon Ads
  • Stephanie Lopato, Director, Field & Local Marketing, Choice Hotels International
  • Connie Marianacci, Director of eCommerce Strategy & Performance, Digital Marketing, North & Central America, Fairmont and Raffles Hotels International
  • Kathy Merrow, CHDM, Director of Digital Strategy, Stonebridge Companies
  • Stacia Miele, VP, Marketing, Lodging Dynamics
  • Jason Pirock, VP, Global Brand Marketing, Outrigger
  • Dave Rhein, CHDM, Director of Marketing and Branding, CoralTree Hospitality
  • Joe Spirito, CHDM, Vice President, Demand Generation Advisors, Amadeus
  • Bob Thiraphoj, Senior Director, ECommerce and Business Travel Sales, Atrium Hospitality
  • Nicole Vienneau, CHDM, Senior Corporate Manager, Marketing & Digital Strategy, Aimbridge Hospitality
  • Laurie Wu, PHD, Faculty, Temple University
  • Grace Yuan, CHA, Client Solutions Manager, Meta
  • Holly Zoba, CHDM, Founder, hotelBschool

OPTIMIZING REVENUE

The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry.

Members include (as of 1/5/2026):

  • CHAIR: Jeff Borman, CHDM, CHBA, Global Head of Sales, Revenue, and Distribution, Virgin Hotels
  • Diego Acosta, VP, Commercial, Hovr Inc.
  • Taylor Baca, CRME, CHDM, Director of Revenue Management, Kona Village, A Rosewood Resort
  • Dennis Benford, Senior Director of Revenue Management, Hilton
  • Dan Budnyk, Vice President, Partnership Services|Revenue Management Advisory Services, Marriott International
  • Adam Dick, CRME, Senior Director of RSS, Lighthouse
  • Christopher Dickinson, CHSP, VP, Revenue Strategy, Aimbridge Hospitality
  • Patrick Duffy, Head of Advisory, FLYR
  • Anja Fiedler, CRME, CHBA, VP RM Systems and Solutions, Fairmont and Raffles Hotels International
  • Yvonne Gu McDowell, CRME, CHDM, CHBA, Director of Revenue Management, Fairmont Kea Lani
  • Renee Haddad, CRME, Vice President, Revenue Distribution, Preferred Hotels & Resorts
  • Thomas Hansen, CRME, Strategic Account Executive, IDeaS
  • Jennifer Hill, CRME, CHDM, CHSL, SVP, Commercial Strategy, Kalibri Labs
  • Jeremy Hofstein, Vice President of Revenue Management, Caesars Entertainment
  • Mehernosh Jehangir, CRME, Sr. Director, Corporate Revenue Management, Loews Hotels & Co
  • Sarah Kalin, CRME, CHDM, CHBA, Corporate Director of Revenue Strategy, Pacific Hospitality Group
  • Marie-Claire Louillet, DBA, PHD, Professor in Revenue Management, ITHQ
  • Tess McGoldrick, CRME, SVP, Travel & Hospitality, Revenue Analytics
  • Jeff Michael, CHA, Area Director of Revenue Management, Sage Hospitality Group
  • Jeremy Mistretta, Vice President, Revenue Strategy, Summit Hotel Properties, Inc.
  • Scott Muety, CRME, Vice President, Revenue Management, Viceroy Hotel Group
  • Darryl Neser, VP, Franchise Revenue Management Services, Wyndham Hotel Group
  • Breffni Noone, CRMA, Professor, Penn State University
  • Stephanie Ochs, Vice President, Revenue Management, IHG Hotels & Resorts
  • Jacob Ruck, CRME, CHDM, Senior Director of Commercial Strategy, Ashford INC
  • Keri Spivey, Director, Market Management, Expedia Group
  • Taso Sporidis, Manager, Revenue Management, Host Hotels and Resorts
  • Paarul Suri, Growth & Commercial Strategy Consultant, The Talent Community
  • Katie Winther, VP of Revenue, Hyatt Hotels

GLOBAL DISTRIBUTION

HSMAI’s Global Distribution Advisory Board monitors the landscape of hotel distribution and identifies ways that HSMAI can better serve the discipline.

Members include (as of 1/5/2026):

  • CHAIR: Sydney Goodwin, Distribution Leader
  • Renée Brouwer, Director of Distribution, Hyatt
  • Brij Bhushan Chachra, CRME, Vice President – Sales, Revenue Management and Distribution, Mahindra Holidays & Resorts
  • Daniel Conti, Sr. Director Distribution Strategy, Hilton
  • Andrea Daniels, Director, AMER Distribution & Intermediary Strategy, IHG
  • Beth Delci, Managing Director, Marketing Owner Relations & Strategic Partnerships, BWH Hotels
  • Greg Duff, Principal and Chair of Hospitality, Travel and Tourism Practice, Foster Garvey PC
  • Paolo Federico, Senior Vice President, Revenue Management & Distribution, Jumeirah Group
  • Sarah Fults, Vice President, Distribution, MGM Resorts International
  • Matthew Guglielmetti, Associate Principal, Travel & Hospitality, ZS
  • David Henry, SVP Distribution Business & Product Management-Digital, Accor
  • Michael Hucho, Owner & Founder, michaelhucho.de Management Consultant
  • Nathan Kellar, Senior Director Distribution US/CAN + Global Wholesale, Marriott International
  • Alexa Montgomery Krnjaic, Sr Director, Group Distribution Strategy, Choice Hotels International
  • Lauri Mussa, Corporate Director of Reservations & Distribution, Rosewood Hotels & Resorts
  • Vikram Pradhan, Senior Vice President, Wyndham Hotels & Resorts
  • Dave Roberts, Professor, Cornell University