Smart Data marketing in hospitality: The secret to maximizing direct bookings

Max Starkov and Margaret Mastrogiacomo of HeBS Digital outline the steps to a data-driven marketing strategy.

Article excerpted from The HOTEL Yearbook Special Edition – Digital Marketing 2017, published in partnership with the HSMAI Foundation. All HSMAI members can download a free version of this publication via https://www.pineapplesearch.com/content/37000018.html