HSMAI convened over 900 hospitality professionals at the 2025 Commercial Strategy Conference this week in Indianapolis, Indiana. As HSMAI’s flagship event for hotel sales, marketing, and revenue optimization leaders, the conference highlighted the power of cross-functional collaboration to drive commercial growth.
Attendees included executives from hotel brands, ownership groups, and technology partners, all focused on performance and profitability. The agenda featured sessions on AI-driven personalization, revenue strategy, and commercial team alignment, complemented by hands-on workshops and networking opportunities.
The event exemplified HSMAI’s mission to fuel sales, inspire marketing, and optimize revenue. Developed in collaboration with its Commercial Strategy Conference Advisory Board, the program delivered a balance of strategic vision and tactical value.
This year’s conference underscored HSMAI’s commitment to redefining commercial leadership in hospitality. For all those looking for fresh insights and practical strategies to navigate an evolving business landscape, we encourage everyone to save the date for next year’s Commercial Strategy Conference schedule for June 16-17, 2026 in San Antonio, Texas.