ShareDigital Marketing Best Practice: Visit Norway ‘Where Is Will?’ Campaign
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Showing items in the "Digital" category
Digital Marketing Best Practice: Accor Get Real – Experience It All Campaign
Insights into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Digital Marketing Best Practice: BWH See You Soon Campaign
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
SEO and Entity Search in Hospitality Marketing
Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.
Digital Leaders Share Insights on Navigating Tech, Staffing and Resources
Increased budgets, the expansion of leisure travel, more digital resources — these are some of the trends that hospitality’s digital leaders are seeing as we near the end of the first quarter of 2022.
Digital Trends to Improve the Guest Experience and Drive More Business
Hoteliers have overwhelmingly been part of the late majority to take advantage of technology and use it to provide better service both onsite and pre-arrival. Yet that doesn’t mean there aren’t opportunities to incorporate these trends into marketing strategies for the future.
Partnerships Between Brands and Creators Will Define the Next Generation of Travel Marketing
Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.
In the Driver’s Seat: Road Tripping & the Mobile Experience
At HSMAI’s 2021 Marketing Strategy Conference, Jessica Davidson, CHDM, SVP, digital and brand marketing at Wyndham Hotels & Resorts gave a presentation on “In the Driver’s Seat: Road Tripping & the Mobile Experience.”
Recovery Campaigns
At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”
HSMAI Customer Insights: Search Trends As Travel Demand Returns | Google
While consumers remain cautious, the industry is in a better place than it was a year ago, and hotel marketers have much to look forward to as vaccination rates climb and travelers emerge from lockdown.