ShareSchema For Search Engines: The Key
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Showing items in the "Digital" category
HSMAI Rising Leader Council Insights: Exploring Hotel Loyalty Programs by Generation
The HSMAI Rising Marketing Leader Council recently met to discuss how loyalty programs evolve to meet the needs of today’s consumers.
Sales Leader Forum Insight: Widen Your Lane: Build Your Digital Marketing Competency
This session from the 2022 HSMAI Sales Leader Forum gave attendees a better understanding of the hospitality digital marketing concepts, tools, and techniques needed to hit sales goals.
Digital Marketing Best Practice: Visit Norway ‘Where Is Will?’ Campaign
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Digital Marketing Best Practice: Accor Get Real – Experience It All Campaign
Insights into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
Digital Marketing Best Practice: BWH See You Soon Campaign
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
SEO and Entity Search in Hospitality Marketing
Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.
Digital Leaders Share Insights on Navigating Tech, Staffing and Resources
Increased budgets, the expansion of leisure travel, more digital resources — these are some of the trends that hospitality’s digital leaders are seeing as we near the end of the first quarter of 2022.
Digital Trends to Improve the Guest Experience and Drive More Business
Hoteliers have overwhelmingly been part of the late majority to take advantage of technology and use it to provide better service both onsite and pre-arrival. Yet that doesn’t mean there aren’t opportunities to incorporate these trends into marketing strategies for the future.
Partnerships Between Brands and Creators Will Define the Next Generation of Travel Marketing
Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.