HSMAI staff had a chance to sit down with Hein and chat about her upcoming session. Hein will introduce the concept of tactical empathy, a trust-based approach to influence that prioritizes deep listening, psychological awareness, and authentic connection. “This isn’t about manipulation,” she says. “It’s about building rapport and influencing with integrity.”
This summer in Toronto, HSMAI gathered Brand Chief Digital Officers (CDOs) for an Executive Roundtable. Participants engaged in candid discussions, shedding light on the hurdles they face in technology, staffing, and financial realms, while exploring effective remedies.
The 2023 Adrian Awards are now open! Take some inspiration from last year’s Best of Show –Marriott – Moxy APAC. Submit your entry for the 2023 Adrian Awards by September 8, 2023.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Paid Media and how hotels can best take advantage of these marketing channels: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Holly Zoba, Principal, Scout Simply, provides insight into how computer algorithms turn data into images, one of the basics behind computer science and digital marketing. Excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
The HSMAI Rising Marketing Leader Council recently met to discuss how loyalty programs evolve to meet the needs of today’s consumers.
This session from the 2022 HSMAI Sales Leader Forum gave attendees a better understanding of the hospitality digital marketing concepts, tools, and techniques needed to hit sales goals.
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