Showing items in the "Digital" category

Recovery Campaigns

At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”

Best Practices for Your Hotel Website Content

With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.

Google Date-Based Meta Bidding

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important  than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.

Metasearch Beyond Google

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.

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