The Essentials of Paid Media

Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Paid Media and how hotels can best take advantage of these marketing channels: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

 

Learn more about HSMAI’s Hotel Digital Marketing Essentials +  which provides a comprehensive overview of the hotel digital marketing landscape.