As the traditional U.S. Summer Travel Season is in full swing, it is time to look at our monthly pulse check of American Travelers with WAVE 97 of Longwoods International’s ongoing American Travel Sentiment tracking study!
The event exemplified HSMAI’s mission to fuel sales, inspire marketing, and optimize revenue. Developed in collaboration with its Commercial Strategy Conference Advisory Board, the program delivered a balance of strategic vision and tactical value.
Hospitality loyalty programs have come a long way and with a new market of guests, where are hospitality loyalty programs headed next to remain relevant and engage rewards members?
HSMAI honored the 2024 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Nancy Johns, Marketing Executive at JC Resorts is one of these honorees.
The Hospitality Sales and Marketing Association International (HSMAI) has released the 7th Edition of Hospitality Digital Marketing Essentials, the Certified Hospitality Digital Marketer (CHDM) certification study guide
Later this month, at the HSMAI Commercial Strategy Conference, I’ll be sitting down for a fireside chat with industry leaders from the cruise and airport industries. We’ll explore what hotels can learn from their industries and commercial experiences.
An updated 7th edition of Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape is here to prepare you for hospitality marketing in 2025. This new edition is perfect for practitioners studying for CHDM certification or aiming to enhance digital strategy.
Many hospitality professionals are exploring how to meet a growing guest desire for meaning, growth, and connection. In a recent HSMAI Marketing Advisory Board conversation, members shared how properties of all sizes and types are approaching this shift. What once felt unique to ultra-luxury or spa destinations is now becoming a broader guest expectation.
bringing together hospitality professionals across marketing, sales, distribution, and revenue to create one unified commercial conversation.
Hotel commercial teams across revenue management, sales, and marketing face daily operational burdens that diminish efficiency, job satisfaction, and retention. Generative AI offers a transformative opportunity to alleviate these repetitive tasks, allowing teams to refocus on strategic and creative endeavors.
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