Showing items in the "Marketing" category

HSMAI Perspective: Generative AI in Hospitality

Generative AI is rapidly becoming an asset in the hospitality industry. It can quickly help improve efficiency, identify customer trends and preferences, and create an even more personalized experience for guests.

Hospitality Marketing in the Cookie-Less Future

It’s no secret that the cookie-less world is coming. And while it may still be a few years off, the impact it will have on hospitality marketing is already being felt. The HSMAI Marketing Advisory Board recently met to discuss the looming cookie-less world.  

Schema For Search Engines: The Key

Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.

HSMAI Perspective: The Second Annual State of Talent Report

The HSMAI Foundation is excited to announce the release of the 2nd Annual State of Talent report! This report dives into eight talent-related trends we have identified as key considerations for attracting new talent, developing emerging talent, and engaging existing talent.

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