Showing items in the "Marketing" category

Clickworthy: Apps Our Marketing Advisory Board Can’t Live Without

These favorite apps, curated by our Marketing Advisory Board, reflect a diverse range of tools and platforms that support productivity, entertainment, and daily living. From knowledge management to travel solutions, this list highlights the apps and tech* our experts rely on. 

Case Study: Enhanicng Sun Outdoors Brand and Digital Performance

Excerpt from the HSMAI & Milestone Whitepaper  “Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint,” on how Milestone developed a digital strategy to communicate Sun Outdoors’ brand story across all touchpoints.

CASE STUDY:  Optimizing A Hotel’s Digital Presence

Excerpted from the HSMAI and Milestone Inc. eBook “Top Digital Trends for Hospitality C-Suite to Future Proof Your Digital Footprint,” which features crucial insights into the latest digital marketing trends that are poised to reshape the industry.

Unlock the Power of Data Analytics

Communicating data isn’t just about numbers – it’s about storytelling. As highlighted in HSMAI’s course on data analytics, the most important part of telling a story with data isn’t the data itself; it’s the message and insights that data reveals.

HSMAI Customer Insight: Destination Politics Influences Democrats More Than Republicans | Longwoods

During this election year, according to the latest Longwoods International tracking study of American travelers, the political reputation of destinations influences Democrat travelers more than Republicans.  Sixteen percent of Democrat travelers report that they avoid certain destinations based on their political reputations, compared to 8 percent of Republican travelers. “In this politically divided country, the political reputation of cities and states is a factor for some travelers,” said Amir Eylon, President and CEO of Longwoods International. Hear further insights for HSMAI from Eylon.

4 Ways to Maximize the Agency – Hotel Relationship

Strong partnerships between hotels and agencies are crucial for achieving mutual, sustained success. Effective collaboration ensures that both parties can leverage their strengths, streamline communication, and tailor strategies to meet specific needs, ultimately enhancing overall performance and guest satisfaction.

View All Items