Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
Showing items in the "Marketing" category
With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.
While “pivot to virtual” has become a cliché of pandemic-era marketing and communication, there’s no denying that COVID only underscored the important role that digital plays in identifying and engaging guests, gathering their feedback, and cultivating their loyalty. Here’s how those dynamics shifted throughout the pandemic and have continued to evolve during recovery.
In advance of the HSMAI Marketing Strategy Conference, presenters from the breakout “Capitalize on Commercial Strategy to Drive Market Share” gave a preview of issues they are facing and what attendees can expect from their session.
Turning the corner into the latter part of the summer travel season, we see the delta variant having a significant impact on several key Travel Sentiment Indicators and taking us back to levels not seen since April.
In Hospitality Successes During the Pandemic Year, a new HSMAI Special Report, we profile all of the Best Practice Gold winners — including Wyndham Hotels & Resorts, which was honored for crisis communications and management.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.
Through interviews with industry leaders, HSMAI and TrustYou explore how companies have applied the lessons they learned during the pandemic to implement responsive and data-driven solutions.
A new report offers encouraging news about women in leadership positions in hotel sales, marketing, and revenue management.
In a preview of their general session at HSMAI’s upcoming Marketing Strategy Conference, MMGY Global’s Clayton Reid and Katie Briscoe explain why they’re so optimistic about the outlook for hospitality and travel.