Showing items in the "Marketing" category

Making the Most Of Owned, Earned and Paid Media

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course. 

5 Things to Know About HSMAI Lifetime Honoree Mary Gostelow

Next month, she’ll receive HSMAI’s Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations during the virtual Adrian Awards Gala. Here are five things we learned during our interview with Gostelow — as a tribute rather than a eulogy.

CURATE BOOK CLUB: What They Didn’t Tell Me

Leadership lessons from author Jawad Ahsan has learned throughout his career, including practicing resilient leadership, finding your North Star, and understanding the four uncoachable traits.

Optimizing Your Website and Attracting More Customers

Recently, HSMAI’s Marketing Advisory Board (MAB) learned more about optimizing your website user experience for SEO on a recent call. Gain key takeaways that you can take advantage of to drive more visibility and reservations for your hotel.

Effectively Market Hotels on Facebook: Dynamic Ads

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.

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