As part of a project to update HSMAI’s Certified Hospitality Digital Marketer (CHDM) study guide, HSMAI’s Marketing Advisory Board (MAB) recently discussed best practices for data analytics, attribution modeling, marketing skills, and more. Here are three takeaways from our conversation.
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HSMAI’s Marketing Advisory Board (MAB) held its annual retreat last month to identify the most pressing issues facing hotels on the marketing front, and outline plans to provide marketers the insights, tools, and best practices they need to address them.
Finally, it’s almost here: 2020. The year the economy slows down, stops growing, and/or enters recession. Or none of these things. After several years of heated speculation, the only consensus seems to be that the economy is a moving target — and that while the uninterrupted growth of the last decade can’t last forever, no one can say for sure what will happen next.
As travelers seek more authentic destination experiences, the traditional roles of destination marketing organizations (DMOs) and hotel companies are blurring. HSMAI hosted a ThinkTank at Destinations International’s 2019 Annual Convention in St. Louis that focused on how the two can best partner.
Insights from an interview with Marissa Orr, author of Lean Out: The Truth About Women, Power, and the Workplace.
In this HSMAI Special Report — made possible with the support of HSMAI’s Organizational Member companies — you’ll find short profiles of Gold winners for Innovation from the 2019 Adrian Awards.
A new HSMAI Special Report profiles this year’s Gold winners in the Innovation category, offering insights and best practices for hospitality marketing professionals at every level. Here are three — one each for advertising, digital marketing, and PR.
Hospitality marketing and sales leaders came together at HSMAI’s Hotel Management Company Sales & Marketing Executive Roundtable — held in conjunction with the Sales Leader Forum in Frisco, Texas, on Nov. 5–6 — to discuss the state of the industry and predictions for next year. Here are four of the developments they’re tracking for 2020.
What are some of the trends illuminated by this year’s HSMAI Adrian Awards program? We asked the group of industry thought leaders who gathered at the New York Marriott Marquis earlier this month for Platinum Judging to share some of the big ideas and bold innovations that jumped out at them.
What emerging trends have surprised the members of HSMAI’s Americas Board of Directors? What predictions do they have for 2020? Here are five themes they flagged