Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI’s Marketing Advisory Board discussed Google on a recent call. Here are some takeaways.
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HSMAI brought together about two dozen CDOs from hotel brands, management companies, and owner groups at the Chief Digital Officer Executive Roundtable in New York City on Jan. 23 to pick their brains about challenges and trends they’ve been seeing in the past six months.
HSMAI Executive Insights interview with the author Marc Randolph, who co-founded Netflix in 1997 and served as the company’s first CEO.
Take some inspiration from Marriott’s “Stellar Dining Series by The Ritz-Carlton,” which was honored in the 2019 HSMAI Adrian Awards Advertising Category.
What is hotel loyalty? Is it a rewards program? A value proposition? A brand promise? All of the above? None of the above? At HSMAI’s first-ever Chief Loyalty Officer Executive Roundtable, loyalty executives from leading hospitality brands explored these and other questions.
Insights on his life and career from HSMAI’s 2019 Albert E. Koehl Award for Lifetime Achievement in Hospitality Marketing recipient.
Marketing leaders from hotel brands, management companies, and owner groups met at HSMAI’s Chief Marketing Officer Executive Roundtable in New York City on Jan. 21. Here are four key takeaways from their discussion on emerging trends.
How to differentiate vs. the competition and keeping up with technology are among the biggest concerns facing marketing professionals today. HSMAI asked registrants for the upcoming Marketing Strategy Conference for their opinions ahead of the event.
It may not always feel like it, but the United States is seeing one of the longest periods of economic expansion in history, according to best-selling author and renowned speaker Shawn DuBravac. DuBravac will be giving a keynote presentation at HSMAI’s Marketing Strategy Conference in New York City on January 22, where he will offer predictions for the coming year and insights on the economy.
Jonah Berger has spent more than 15 years studying social influence. A marketing professor at the Wharton School at the University of Pennsylvania, he is the New York Times and Wall Street Journal bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces That Shape Behavior.