ShareThe Rise of Wellness in Hospitality
Megan Chase, SMERF, Sales and Events Manager, Otesaga Resort Hotel, Rising Sales Leader Council Alum The hospitality industry, like many other industries, has seen a significant pivot towards wellness and…
Showing items in the "Marketing" category
Four Focuses of GenAI in Professional Development
The HSMAI Foundation recently published a report, The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management, exploring the impact of generative AI on various facets of…
Marriott Bonvoyland Lands Digital Best of Show
Guerrilla Marketing Campaign Delivers for Port Aransas
The Port Aransas Tourism Bureau & Chamber of Commerce, along with Madden Media, won the Best of Show award in the Advertising division at the 2024 HSMAI Adrian Awards for their “Find What You Need in Port A” Guerrilla Marketing Campaign. See what went into the winning work.
Strategic Approaches to Capturing the International Market
HSMAI’s Rising Marketing Leader Council offer insights into how hotel marketers are looking to introduce and reintroduce our hotels to key feeder markets,
Omni’s Solarbration Shines at Adrian Awards
From the HSMAI Adrian Awards 2024 best of show winning entry for Public Relations and Communications, check out “SOLARBRATION,” from Omni Hotels and Resorts. See how they created a unique and memorable experiences for guests at their destination in honor of the total solar eclipse.
Insights from our CMO Roundtable Partners
At the DMO roundtable in New York, experts from Milestone, Sojern, and Lotus Marketing joined Digital Marketing Executives to discuss the impact of AI on marketing and advertising, sharing their…
HSMAI Perspective: Wish You Were There – 4 Takeaways from the Adrian Awards Celebration
The recent Adrian Awards, “Wish You Were Here,” was a showcase of creativity and innovation that embraced the theme. Here are my takeaways from the event, each illustrating how this year’s participants made us all wish we were part of their incredible journeys.
Hospitality Talent Insights and Initiatives
At a recent HSMAI Foundation Board meeting, members discussed what they think will be trending this year across the commercial workforce.
Transparency Takes Center Stage in Distribution Strategies
The HSMAI Global Distribution Advisory Board recently discussed challenges in segmentation blending and profitability that naturally occur within the wholesale segment as many traditional lines are being blurred.