ShareWhere AI Belongs in the Hotel Marketing Triad
Jennifer Hill of Kalibri and Dan Rice of Expedia Group recently led HSMAI Washington, DC’s Building Smarter Hotels Masterclass, organized around the hotel marketing triad of owned, earned and paid...
Showing items in the "Marketing" category
From Demo to Divorce: Why Hotel – Vendor Relationships Fail (and How to Fix Them)
Kristi White, VP Reporting, Data & Analytics, Groups 360, HSMAI Sales Advisory Board Member If you've ever sat through a flawless product demo, signed a contract full of optimism, and then...
Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration
Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...
Commercial Alignment in Action: A Conference Workshop Recap
Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...
CSC Session Recap
10 Actions Commercial Leaders Should Take Now
A few weeks ago in San Antonio, over 1,000 hospitality commercial professionals attended the HSMAI Commercial Strategy Conference 2026. One theme of the conference was that commercial strategy is moving...
From Disjointed to Dynamic: A Framework View of Hotel Marketing Performance
Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member In most hotels, marketing is a patchwork of activity rather than a system of progress. Teams stay busy, but busy doesn’t mean effective. Hotels often...
The Commercial Dilemma: Who Owns Growth When Everything Blends?
Holly Zoba, Owner, Scout Simply / Influencer Sales Training / HotelBSchool.com, Marketing Advisory Board Member Is There Commercial Alignment? This article comes from a recent discussion of a marketing advisory...
Evaluating the Impact of Financial Institutions on Distribution
HSMAI Global Distribution Advisory Board* This article comes from a recent discussion of the HSMAI global distribution advisory board, where the group spent real time on how financial institutions are quietly...
How to Level-Up Your GEO
Published April 15, 2026 Luisa Laurelli, Account Director, Madden Media*, Rising Marketing Leader Council Member From a recent discussion of HSMAI’s Marketing Rising Leader Council, the message around hotel visibility...