According to the latest Longwoods International tracking study of American travelers, more than 80% expect the travel and tourism industry to provide as good or better service than they did prior to the pandemic.
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From talent shortages to revamped incentive plans, there is a lot that hotel management company sales and marketing executives are trying to figure out right now as they continue to recover from COVIDS’s impact.
After a long 15 months, hotels are starting to welcome guests back at pre-pandemic levels. This is good news, but it brings its own set of challenges, which hospitality marketing executives shared during a virtual Chief Marketing Officer (CMO) Executive Roundtable hosted by HSMAI on June 2.
While there are a lot of considerations for hotel marketers when putting together advertisements and campaigns, ensuring that they promote the company’s values surrounding diversity, equity, and inclusion continues to be top of the list.
By deploying some simple digital marketing strategies, hoteliers can make every dollar count and demonstrate return on investment every step of the way. Here are three ways hotel marketers can start their digital journey.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Gathan Borden, CHDM, Vice President of Marketing, VisitLEX.
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.
As several key Travel Sentiment Indicators continue to trend at pandemic high positive levels, many American travelers are still concerned about safety, and now also the cost of travel, yet they are divided on the notion of proof of vaccination requirements for travel (e.g. travel passports), reports Amir Eylon, President & CEO, Longwoods International.
While we’re still not back to normal for seasonally adjusted bookings or cumulative bookings, the pace of hotel bookings for leisure travel has begun to rise above pre-pandemic levels.
HSMAI recently honored the 2020 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization. We’re profiling all of them in an HSMAI Special Report, including Sabrina Cendral, Senior Vice President of Sales and Marketing, Club Med.