It seems like every day there’s a new headline about something that will disrupt hotel marketing. From the potential ban on TikTok and the latest ChatGPT platform to the debate over “junk fees,” hotel marketers need to stay on top of the issues.
Generative AI is rapidly becoming an asset in the hospitality industry. It can quickly help improve efficiency, identify customer trends and preferences, and create an even more personalized experience for guests.
According to the latest Longwoods International tracking study of American travelers, 93% of them have trips planned in the next six months, the highest level in three years. Insights for HSMAI from Longwoods President & CEO Amir Eylon.
It’s no secret that the cookie-less world is coming. And while it may still be a few years off, the impact it will have on hospitality marketing is already being felt. The HSMAI Marketing Advisory Board recently met to discuss the looming cookie-less world.
Holly Zoba, Principal, Scout Simply, provides insight into how schema is the key to describing a hotel for search engines: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
The HSMAI Rising Marketing Leader Council recently met to discuss how loyalty programs evolve to meet the needs of today’s consumers.
The HSMAI Foundation is excited to announce the release of the 2nd Annual State of Talent report! This report dives into eight talent-related trends we have identified as key considerations for attracting new talent, developing emerging talent, and engaging existing talent.
As hoteliers work to keep up with the ever-changing landscape of technology, they are turning to new and innovative ways to engage with their consumers and guests. One such way is to use phygital interaction. The HSMAI Marketing Rising Leaders Council recently met to discuss all things phygital.
According to the latest Longwoods International tracking study of American travelers, only 12% of them said that coronavirus would greatly impact their decision to travel in the next six months, the lowest level since the pandemic first appeared three years ago. Insights for HSMAI from Longwoods President & CEO Amir Eylon.
As we leave the COVID era and plan our future marketing efforts, are you still nurturing the relationship with your local community? Is your property a hidden gem or a local treasure?
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