Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.
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Digital marketing executives have been stretching their creative muscles throughout the pandemic, with no signs of slowing down. HSMAI hosted a virtual Executive Roundtable Feb. 23 for brand chief digital officers to share their ideas and best practices.
As we think about future talent in our industry, there are a lot of concerning thoughts. How do we attract students? Has the pandemic discouraged students who were previously interested in hospitality?
You cannot force customers to come back until they feel it’s safe. That was one of the biggest takeaways from HSMAI’s virtual Chief Loyalty Officer Executive Roundtable on Feb. 11.
Next month, she’ll receive HSMAI’s Winthrop W. Grice Award for Lifetime Achievement in Hospitality Public Relations during the virtual Adrian Awards Gala. Here are five things we learned during our interview with Gostelow — as a tribute rather than a eulogy.
Leadership lessons from author Jawad Ahsan has learned throughout his career, including practicing resilient leadership, finding your North Star, and understanding the four uncoachable traits.
What trends are driving marketing decisions? Hospitality marketing leaders pondered that question and others during HSMAI’s latest virtual Executive Roundtable for chief marketing officers on Feb. 2.
Recently, HSMAI’s Marketing Advisory Board (MAB) learned more about optimizing your website user experience for SEO on a recent call. Gain key takeaways that you can take advantage of to drive more visibility and reservations for your hotel.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery.
HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.