Showing items in the "Marketing" category

HSMAI Top 25 Profile: Kristi Gole

HSMAI honored the 2022 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments. Kristi Gole, Executive Vice President, Global Hotel Alliance is one of these honorees. 

CSR, ESG, and Sustainability: 5 Takeaways from Rising Leaders

Whether environmental impact, social responsibility, or community engagement be their driving factor, travelers are now not only expecting stellar onsite service, but ensuring that their meal was sustainably sourced, property employees receive fair treatment, and the property is supporting the local economy. 

HMC CDO’s 10 Practices to Address Digital Marketing Challenges

HSMAI hosted a Chief Digital Officers from hotel management companies during a recent Executive Roundtable. Drawing insights from these industry leaders, this article highlights ten best practices that can help organizations effectively navigate these challenges.  

3 Ideas to Capitalize on the Boom in Food Tourism

Hoteliers are always looking to improve the guest experience through their F&B services and offerings. HSMAI Rising Marketing Leaders recently focused on this topic and offered three tips that came out of our discussion.  

Sparking WanderLOVE: The 2023 HSMAI Adrian Awards

The Adrian Awards have been a symbol of excellence in hospitality advertising, digital marketing, and public relations for over six decades. The stage is set for the 2023 HSMAI Adrian Awards back in New York City. This year’s theme, WanderLOVE, is the clarion call to those who hold travel in their hearts year-round, an anthem celebrating captivating campaigns, ads, and experiences that have kindled an unwavering devotion to exploration across the globe.

Managing Knowledge: A framework and tools

The ever-increasing amount of content that we ingest each day demands the skill of knowledge management – for both personal and professional improvement. The challenge lies in capturing, distilling, and organizing data effectively. “Building a Second Brain” by Tiago Forte offers a blueprint for transforming data into actionable insights. This topic was brought to the HSMAI Marketing Advisory Board.  

Unleashing Unreasonable Hospitality: 3 Tips To Human Centric Marketing

The HSMAI Marketing Advisory Board recently discussed the new book “Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect,” and how this concept impacts our work and the intersection of technology and the people centric nature of hospitality.   Here are the top three takeaways from our conversations.

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