Showing items in the "Marketing" category

Where Is Google Headed?

Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI’s Marketing Advisory Board discussed Google on a recent call. Here are some takeaways.

9 Trends That Are Surprising Hotel CDOs

HSMAI brought together about two dozen CDOs from hotel brands, management companies, and owner groups at the Chief Digital Officer Executive Roundtable in New York City on Jan. 23 to pick their brains about challenges and trends they’ve been seeing in the past six months.

11 Observations About Hotel Loyalty

What is hotel loyalty? Is it a rewards program? A value proposition? A brand promise? All of the above? None of the above? At HSMAI’s first-ever Chief Loyalty Officer Executive Roundtable, loyalty executives from leading hospitality brands explored these and other questions.

What Keeps CMOs Up at Night

Marketing leaders from hotel brands, management companies, and owner groups met at HSMAI’s Chief Marketing Officer Executive Roundtable in New York City on Jan. 21. Here are four key takeaways from their discussion on emerging trends.

Marketing Professionals’ Top Concerns

How to differentiate vs. the competition and keeping up with technology are among the biggest concerns facing marketing professionals today. HSMAI asked registrants for the upcoming Marketing Strategy Conference for their opinions ahead of the event.

Finding Economic Opportunities in 2020

It may not always feel like it, but the United States is seeing one of the longest periods of economic expansion in history, according to best-selling author and renowned speaker Shawn DuBravac. DuBravac will be giving a keynote presentation at HSMAI’s Marketing Strategy Conference in New York City on January 22, where he will offer predictions for the coming year and insights on the economy.

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