Showing items in the "Marketing" category

Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration

Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...

CSC Session Recap

10 Actions Commercial Leaders Should Take Now

A few weeks ago in San Antonio, over 1,000 hospitality commercial professionals attended the HSMAI Commercial Strategy Conference 2026. One theme of the conference was that commercial strategy is moving...

From Disjointed to Dynamic: A Framework View of Hotel Marketing Performance

Kimberly Erwin, Principal at Lotus Marketing, HSMAI Marketing Advisory Board Member In most hotels, marketing is a patchwork of activity rather than a system of progress. Teams stay busy, but busy doesn’t mean effective. Hotels often...

The Commercial Dilemma: Who Owns Growth When Everything Blends?

Holly Zoba, Owner, Scout Simply / Influencer Sales Training / HotelBSchool.com, Marketing Advisory Board Member Is There Commercial Alignment? This article comes from a recent discussion of a marketing advisory...

Evaluating the Impact of Financial Institutions on Distribution

HSMAI Global Distribution Advisory Board* This article comes from a recent discussion of the HSMAI global distribution advisory board, where the group spent real time on how financial institutions are quietly...

How to Level-Up Your GEO

Published April 15, 2026 Luisa Laurelli, Account Director, Madden Media*, Rising Marketing Leader Council Member From a recent discussion of HSMAI’s Marketing Rising Leader Council, the message around hotel visibility...

Can Hotel Marketing Stay Authentic in the AI Era?

Published 4/15/26 Craig Carbonniere Jr., CHDM, AVP Sales - Hospitality, Milestone*, Marketing Advisory Board Member Hotel marketers are wrestling with a familiar tension: AI makes everything faster, but it also...

Profiling This Year’s Top 25: The Next Five

Published March 20, 2026 This year’s Top 25 were recognized in NYC last month for leadership, innovation, and measurable commercial impact. As HSMAI CEO Brian Hicks said, “Their success stories...

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