Showing items in the "Marketing" category

5 Tips for Marketers Today

Here are key takeaways from a recent HSMAI Marketing Advisory Board discussion, including what marketers are doing right now — or can be doing — to remain productive.

Protecting Your Brand Means Protecting Your Customers

Hospitality marketing professionals who are struggling with messaging in the midst of a public health crisis should take heart: Everyone wants the same thing. In a recent interview, Marina MacDonald, CHDM, chief marketing officer for Red Roof Inn and chair of the HSMAI Americas Board of Directors, explained how.

Best of Show: D-Day With The National WWII Museum

Take some inspiration from HSMAI Adrian Awards Best of Show 2019 winner The National WWII Museum’s “Owning an Entire News Cycle: D-Day With The National WWII Museum,” which was honored in the Public Relations/PR Campaign/Special Event category.

Crisis Communication and Marketing Expert Insights

Laura Guitar of rbb Communications, and Chris Davidson of MMGY Global shared their perspectives and tips for hospitality marketing professionals as part of a program in HSMAI’s Confronting Coronavirus webinar series. Here are key takeaways from their presentation.

Marketing in the Age of Coronavirus

Marketing never stops. Even when a crisis event like coronavirus seems to be consuming everyone’s attention, you still have to get your message out — but do so in a sensitive, thoughtful way. How? Brian Hall, chief marketing officer of Explore St. Louis and a member of the HSMAI Americas Board of Directors, recently offered some insights.

Corporate Social Responsibility: Rosen Tangelo Park Program

HSMAI’s 2019 Adrian Awards competition Corporate Social Responsibility Award honors an organization using its resources to focus on issues that matter to a company’s employees, customers, and communities. Take some inspiration from this year’s CSR Award winner: Rosen Hotels & Resorts’ Tangelo Park Program.

Generation Alpha and Family Travel Trends

At the 2020 Marketing Strategy Conference, Derek Price, director of business development in North America for Expedia Group Media Solutions, focused on how families travel in a Lightning Round presentation called “Generation Alpha and Family Travel Trends.”

Developing a Courageous Brand

Keynote presentation by Ryan Berman, Southern California creative, agency founder, and author, at HSMAI’s Marketing Strategy Conference 2020.

Better in 6m 40s

Lightning Round Session presentation by Kristi Goshow, CMO, Preferred Hotels & Resorts, and an “HSMAI Top 25 Extraordinary Mind” for 2019, at HSMAI’s Marketing Strategy Conference 2020.

Curate Update: Leadership Lessons From Coronavirus and Cannabis

The theme of our upcoming Curate event at The Broadmoor on March 23–24 is “Leadership in Changing Times” — which right now means the developing situation around coronavirus. We’ll be incorporating a session on crisis leadership within the context of the epidemic into our program and will share more details when we have them. Meanwhile, few places have seen such changing times as our host destination of Colorado, where the legalization of marijuana in 2014 has created business challenges and opportunities in equal measure.

The Futures of Advertising, Digital Marketing, and PR

HSMAI’s Adrian Awards have always celebrated the state of the art — the cutting edge of the now — in hospitality advertising, digital marketing, and public relations. But this year’s program pushed beyond the now with the Adrian Awards Futures Stage. Located in the center of the room at the Adrian Awards Dinner Reception and Gala in New York City on Jan. 21, the Future Stage offered three forward-thinking presentations from industry thought leaders.

3 Solutions in Search of a Problem at CES 2020

Every January, right after the New Year, hundreds of thousands of people from around the world descend on Las Vegas for a week of technology OMGs. And HSMAI is part of it, offering curated tours of the Consumer Electronics Show (CES) at part of its Executive THINK (Travel, Hospitality, Innovation, Networking and Knowledge) program.

Marketing in a Zero-Click World

At the 2020 Marketing Strategy Conference on Jan 22, Tammie Carlisle, head of hospitality at Milestone Inc., focused on making sure your hotel website appears in search results in this Lightning Round presentation.

Where Is Google Headed?

Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI’s Marketing Advisory Board discussed Google on a recent call. Here are some takeaways.

9 Trends That Are Surprising Hotel CDOs

HSMAI brought together about two dozen CDOs from hotel brands, management companies, and owner groups at the Chief Digital Officer Executive Roundtable in New York City on Jan. 23 to pick their brains about challenges and trends they’ve been seeing in the past six months.

11 Observations About Hotel Loyalty

What is hotel loyalty? Is it a rewards program? A value proposition? A brand promise? All of the above? None of the above? At HSMAI’s first-ever Chief Loyalty Officer Executive Roundtable, loyalty executives from leading hospitality brands explored these and other questions.

What Keeps CMOs Up at Night

Marketing leaders from hotel brands, management companies, and owner groups met at HSMAI’s Chief Marketing Officer Executive Roundtable in New York City on Jan. 21. Here are four key takeaways from their discussion on emerging trends.

Marketing Professionals’ Top Concerns

How to differentiate vs. the competition and keeping up with technology are among the biggest concerns facing marketing professionals today. HSMAI asked registrants for the upcoming Marketing Strategy Conference for their opinions ahead of the event.

Finding Economic Opportunities in 2020

It may not always feel like it, but the United States is seeing one of the longest periods of economic expansion in history, according to best-selling author and renowned speaker Shawn DuBravac. DuBravac will be giving a keynote presentation at HSMAI’s Marketing Strategy Conference in New York City on January 22, where he will offer predictions for the coming year and insights on the economy.

Innovation Case Study: YouTube Director Mix

Innovation in Hospitality Advertising, Digital Marketing, and Public Relations is a new HSMAI Special Report that profiles Gold winners for Innovation in the 2019 Adrian Awards competition. Excerpted here is one of the Innovation profiles from the Special Report.

Developing a Courageous Brand

Ryan Berman is passionate about courage. He’s traveled all over the country speaking to companies like Google, Snapchat, and charity: water on the topic, and on Jan. 22, he’ll give a keynote presentation on “Developing a Courageous Brand” at HSMAI’s Marketing Strategy Conference. We recently sat down with Berman to learn more about his presentation.

Bringing Together Hospitality CMOs and CTOs

This past year, Hospitality Financial and Technology Professionals (HFTP) and Hospitality Sales & Marketing Association International (HSMAI) organized two gatherings of hospitality technology and marketing executives for an open discussion on the roles each group occupies within their organizations and how their responsibilities intersect. Resulting from these meetings is the just-released report: “Bringing Together Hospitality CMOs and CTOs: Takeaways From European and North American ThinkTanks on the Strategic Integration of Marketing and Technology.”

What’s on the Minds of Marketing Leaders?

HSMAI’s Marketing Advisory Board (MAB) held its annual retreat last month to identify the most pressing issues facing hotels on the marketing front, and outline plans to provide marketers the insights, tools, and best practices they need to address them.

How to Survive a Slowdown

Finally, it’s almost here: 2020. The year the economy slows down, stops growing, and/or enters recession. Or none of these things. After several years of heated speculation, the only consensus seems to be that the economy is a moving target — and that while the uninterrupted growth of the last decade can’t last forever, no one can say for sure what will happen next.

Maximizing the Relationship Between Hotels and Destination Organizations

As travelers seek more authentic destination experiences, the traditional roles of destination marketing organizations (DMOs) and hotel companies are blurring. HSMAI hosted a ThinkTank at Destinations International’s 2019 Annual Convention in St. Louis that focused on how the two can best partner.

Curate Book Club: Lean Out

Insights from an interview with Marissa Orr, author of Lean Out: The Truth About Women, Power, and the Workplace.

Thoughts on 2020 From Hotel Management Company Sales & Marketing Leaders

Hospitality marketing and sales leaders came together at HSMAI’s Hotel Management Company Sales & Marketing Executive Roundtable — held in conjunction with the Sales Leader Forum in Frisco, Texas, on Nov. 5–6 — to discuss the state of the industry and predictions for next year. Here are four of the developments they’re tracking for 2020.

What Do Adrians Judges Really Want?

HSMAI’s Adrian Awards honor creativity and innovation in hospitality advertising, public relations, and digital marketing. But what does that mean to the judges who actually decide which Adrians entries represent…

Advertising Best Practice — Following the ‘Golden Rule’

HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners.

Curate Update: Yes, a Recession Is Coming. Now What?

What might a recession starting on 2020 look like for the travel and hospitality industry? How can today’s hospitality sales, marketing, and revenue optimization professionals, many of whom have yet to experience a slowdown let along a downturn, prepare themselves? Is it better to focus on recovery or resilience?

Curate Book Club: The Plaza

The last time Julie Satow was at The Plaza Hotel, it was to record an interview about her new book, The Plaza: The Secret Life of America’s Most Famous Hotel, for the Today show. But the last time she actually stayed there, she was still writing the book — and looking for a conclusion. “I had worked on it for three years, and I decided to stay there one night,” Satow said in a recent interview with HSMAI. “I thought it would be a good way to end the book.

Digital Marketing Best Practice — ‘IcebergFinder.com Campaign’

HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners: Newfoundland and Labrador Tourism.

Digital Marketing Best Practice — ‘IcebergFinder.com Campaign’

HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners: Newfoundland and Labrador Tourism.

PR Best Practice — ‘Urban Glamping at the Beverly Wilshire’

HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners.

Spend Less and Deliver More?

With many companies in the process of planning their budgets for 2020, HSMAI’s Marketing Advisory Board (MAB) recently discussed the possibility of an economic downturn and what that would mean for hotel marketers in the coming year. Here are three takeaways from the conversation.

Curate Update: A Little More About Design Thinking

By Christopher Durso, Vice President of Content Development, Hospitality Sales & Marketing Association International (HSMAI) The centerpiece of next month’s Fall Curate 2019 program — an exclusive Executive Insights Forum…

PR Best Practice: ‘Home Alone 2: 25th Anniversary’

HSMAI’s 2019 Adrian Awards competition is now open and accepting entries through Aug. 22 — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration…

Curate Book Club: Range

If you work in hospitality sales, marketing, or revenue optimization, you’re something of a specialist — or even a subspecialist if, for example, you’re in the revenue department, concentrating on…

Curate Update: Design Thinking, Innovation, and Resilience

By Christopher Durso, Vice President of Content Development, Hospitality Sales & Marketing Association International (HSMAI) As we’ve always said, Curate never ends. Our exclusive Executive Insights Forum for HSMAI Organizational…

Changes Abound for Online Bookings

By Theodore Holloway, CHDM, Director of eCommerce, Remington Hotels, and a member of HSMAI’s Marketing Advisory Board There are a plethora of changes going on in hospitality marketing. On a…

12 Trends That Are Surprising Hotel CDOs

At HSMAI’s Chief Digital Officer Executive Roundtable at the Roosevelt Hotel New York last month, we asked attendees — about two dozen digital executives working for hotel brands, management companies,…

9 Trends That Are Surprising Hotel CMOs

At HSMAI’s Chief Marketing Officer Executive Roundtable at the Crowne Plaza Times Square Manhattan last week, we asked participants — senior marketing executives working for hotel brands, management companies, ownership…

Engaging guests with authentic experiences

By Robert A. Gilbert – President and CEO of the Hospitality Sales & Marketing Association International (HSMAI) The state of the art in hospitality digital marketing involves engaging guests more proactively — sometimes…

The Next Big Things in Hospitality Marketing

As part of their ongoing visioning activities, members of our advisory boards recently told us the big issues on their radar for 2019. Below are the top five responses from…

From WOW! to WHOA! at CES

In early January, HSMAI hosted 10 hotel professionals at the 2019 Consumer Electronics Show (CES) in Las Vegas as part of its Executive THINK (Travel, Hospitality, Innovation, Networking, and Knowledge) program.

Education, teamwork key elements to hotel marketing

Digital marketing experts speaking at the 2019 HSMAI Chief Digital Officer Executive Roundtable said hoteliers must work collaboratively and abandon incorrect assumptions to get the most out of their marketing efforts.

How I Got Here — Amy Mierzwinski, Horwath HTL

Amy Mierzwinski, CHDM, is a Director at Horwath HTL and a member of HSMAI’s Marketing Advisory Board: I went to school at Florida State University, studying communications with an emphasis…

Happy New Year From HSMAI, 2019

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) I hope you had a peaceful, healthy, and prosperous 2018 and a wonderful holiday…

How to Create a Culture of Innovation

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) How does innovation happen? More often than not, it’s because an organization has taken…

The Next Big Things in 2019

By Juli Jones, CAE, Vice President, Hospitality Sales & Marketing Association International (HSMAI) HSMAI’s three advisory boards have identified the disruptive factors that will most challenge hospitality sales, marketing, and…

The Promise of AI

You know artificial intelligence is going to have a big impact on consumer behavior, but do you know how big? Or even just how? At HSMAI’s 2019 Digital Marketing Strategy…

Solving Distribution — Part 1: Marketing

By Dan Wacksman, CHDM, Senior Vice President of Marketing and Distribution, Outrigger Hotels & Resorts, and Chair of HSMAI’s Marketing Advisory Board Marketing, distribution, and revenue management have become inextricably…

How I Got Here — Jeff Spaccio, Tambourine

Jeff Spaccio is vice president of sales and strategic partnerships for Tambourine and a member of HSMAI’s Marketing Advisory Board: I actually fell into the hospitality business. I was going…

What Stan Lee Knew About Managing Creative People

Lee wasn’t perfect—no person is. Ultimately, he repositioned comics, professionalized the industry, and launched the careers of dozens of proteges. It’s a legacy any boss would call super. Read the…

Innovation Book Club: Boom!

It’s not that companies don’t embrace innovation. They just don’t take it very seriously. That’s where Boom! Deciphering Innovation: How Disruption Drives Companies to Transform or Die, by Lisa Hendrickson…

THINKing About Innovation With Fast Company

By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) Hotel company executives responsible for marketing, revenue, sales, and digital know how important innovation…

Digital trends to watch in 2019

There’s been a massive shift in guest behavior and booking habits due to trends like artificial intelligence and mobile usage. But the question isn’t whether these trends are important; the…

Revenue Management and Distribution

By Linda Gulrajani, CRME, vice president of revenue strategy and distribution for Marcus Hotels & Resorts and chair of HSMAI’s Revenue Management Advisory Board Distribution is one of the hospitality…

4 Keys to Understanding Influencers

By Tiffany Braun, CHSP, chief strategy officer for Kinship and a member of HSMAI’s Marketing Advisory Board The barriers to becoming a social-media influencer are practically nonexistent — anyone with…

The ‘Hack’ Leaders Should Use In Today’s Quagmire Of Ambiguity | By James Houran

Common sense dictates that the more information people have the more informed decisions they will make. This reasoning works flawlessly with problems or issues that are composed of well-defined “cause-and-effect” relationships. Of course, business in the real-world does not get done in sterile environments but instead takes place in dirty test tubes. Here, critical information in an equation is neither always known nor can be properly measured.

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