HSMAI’s 2024 Curate brought together industry leaders to explore the transformative potential of artificial intelligence (AI) and how to move beyond the hype to achieve meaningful results. In her role as emcee, Staci Mellman set the stage for thought-provoking discussions and expertly guided the day’s sessions.
Staci also curated these top five takeaways, offering a clear and actionable roadmap for integrating AI into your organization with purpose, responsibility, and impact. From strategic planning to addressing ethical concerns, these insights ensure you’re prepared to turn AI buzz into tangible results. A special thanks to Staci for her leadership, energy, and thoughtful contributions to this inspiring event!
1. Strategic AI Implementation is Key
Most of our businesses aren’t AI-native, so successful implementation and adoption will take work. Like any transformational decision, rushing AI implementation is not the answer. Start by clarifying your goals, identifying who you aim to serve, and building stakeholder support across the organization to ensure alignment and collaboration.
2. Plan Ahead for GenAI Success
GenAI can revolutionize several business dimensions, but strategic planning is critical. First, educate your organization about what GenAI is, how it works, and the value it brings—engagement grows when people feel the impact. Second, plan for scalability, but start small. Build a centralized AI hub and roll out projects one by one, demonstrating success to build momentum and gain support.
3. Address AI’s Paradigm Shift Thoughtfully
AI represents a major shift, bringing both opportunity and responsibility. Key concerns to manage include ethical bias, regulatory compliance, transparency, human oversight, workforce changes, accuracy, environmental impact, and dependency on providers. These challenges will evolve as AI does, so staying informed and proactive is essential for responsible implementation.
4. Cut Through the AI Noise
With AI projected to reach $826 billion by 2030 and tens of thousands of startups in the space, the options can be overwhelming. Focus on tools that align with your business goals. Build a coalition to research and test solutions, lean on trusted sources for insights, and prioritize what delivers real value to your organization.
5. Integrate AI With Your Data to Stay Competitive
To unlock AI’s full potential, connect it with your organization’s internal and external data. Break down silos and create a centralized system that aggregates and enriches data for better customer insights. Leverage tools like RAG AI and Vector databases to store and analyze information effectively. By doing this, you’ll not only meet but exceed customer expectations, fostering loyalty and gaining a competitive edge.
Curate is an exclusive benefit for Organizational Member companies of HSMAI.
Thinking Like an AI Native
Hari Abburi, CEO The Fast Future Executive, helped attendees reimagine business to be AI first – across customers, enterprise and ecosystem. He asked the question, what if your business was born in 2030? This talk will gave attendees a framework to build specific use cases of technology and focused us on how value is created with an AI centric business approach.
Case Studies
- Dhiren Fonseca, Advisor, GetPica: “Capture the World, Share the Experience”
-
- SLIDES: coming soon
- David Evans, GVP Media, Agile Solutinos, ZetaGlobal:“ Red Roof Case Study”
-
- SLIDES: Red Roof Case Study – HSMAI
- Jason Noronha, CEO, D3x: “Automating Customer Service with AI”
- Dawn Briggs, Senior Director, Global Strategic Partnerships, Sojern: “Group Posadas and AI Concierge”
Travel in the Age of AI
In this session, McKinsey’s Alex Gersovitz and Bryce Hall discussed the transformative potential of gen AI in travel.
Slides unavailable.
Sales Effectiveness at Scale
Sean Moran, partner at ZS, explored how companies can multiply their field force resourcing by four times, without adding headcount. By leveraging generative AI, we can give each field role their own analyst, assistant and coach to help them stay customer-relevant and successful in their engagements.
SLIDES: AI Enabled Field Effectiveness at Scale HSMAI Curate
State of Generative AI in Talent Management – HSMAI Foundation
Michael Goldrich, Vivander Advisors and HSMAI Foundation Board member, presents on insights gathered from key industry leaders as part of research on GenAI applications in talent management undertaken for the HSMAI Foundation.
AI Success Stories in Hospitality
AI Marketers Guild founder David Berkowitz presented AI Success Stories in Hospitality.