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The HSMAI Foundation recently published a report, The State of Generative AI in Talent Management for Hotel Sales, Marketing, and Revenue Management, exploring the impact of generative AI on various facets of talent management, particularly focusing on the domains of hotel sales, marketing, and revenue management. It provides insights, data, and forward-looking perspectives that are essential for industry professionals to stay ahead. This excerpt is taken from the second section of the report on professional development.
The hospitality industry is at a pivotal moment as AI reshapes traditional roles and skills. Leadership teams must balance building their own AI literacy while guiding organizations through this transformation. Two learning models have emerged: structured training frameworks and decentralized, hands-on experimentation.
Where hospitality companies are finding the most success is when they blend AI fundamentals, practical tool experience, and ongoing learning to build adaptability rather than mastery of specific tools. By fostering a culture of continuous growth and creating dynamic learning environments, organizations can ensure their teams remain agile and capable in an ever-evolving, AI-augmented hospitality landscape.
In this report, we cover the following areas on how companies are advancing the use of Generative AI as part of their professional development:
- Leaderships Role in AI: Forward-thinking leaders are transforming their organizations by embracing an AI-first mindset, becoming primary learners, and pioneering strategies that balance innovation with responsible AI adoption.
- Structured Learning in AI Development: Traditional training programs are adapting with AI Playgrounds and AI Immersion Workshops, to advance their workforce’s use of AI. It comes, however, with inherent organizational challenges.
- Unstructured and Organic Professional Development: This emerging learning model is finding success with new techniques including AI champions, leaders as champions, reverse mentoring and more.
- Organizational Challenges: Explore the critical challenges organizations face in AI-focused professional development and learn how innovative governance frameworks and AI Task Forces are helping companies navigate these complexities, ensuring safe, effective, and ethical AI adoption while fostering innovation and adaptability.
Read the full report for even more insights into talent management using AI here: global.hsmai.org/research
The work of the HSMAI Foundation is made possible with support from our Corporate Talent Partners.