Showing items in the "Digital" category

Recovery Campaigns

At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”

Best Practices for Your Hotel Website Content

With the pandemic only underscoring the importance of an attractive, engaging hotel website, it’s a good time to remind yourself of some of the basics — such as good content.

Google Date-Based Meta Bidding

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important  than ever. By Dean Schmit, Founder, Base Camp Meta and MetaSeachMarketing.com, provides insights into a new feature available within google meta search bid levers in this video.

Metasearch Beyond Google

The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.

Earned Media: Public Relations and Story Telling

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in earned media and public relations, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course.

Making the Most Of Owned, Earned and Paid Media

Holly Zoba, CHDM, Scout Simply, Principal, provides insight to hospitality marketing professionals on the latest in owned, earned and paid media, as a sample of the content in the HSMAI Hotel Digital Marketing Essentials course. 

Optimizing Your Website and Attracting More Customers

Recently, HSMAI’s Marketing Advisory Board (MAB) learned more about optimizing your website user experience for SEO on a recent call. Gain key takeaways that you can take advantage of to drive more visibility and reservations for your hotel.

Effectively Market Hotels on Facebook: Dynamic Ads

HSMAI’s Marketing Advisory Board Tactical Workgroup has produced a series of resources focused on leveraging Facebook — which 70 percent of travelers use every week — to help drive revenue recovery. The first resource focuses on how to use dynamic ads.

What Hotel Marketers Think About Black Friday and Cyber Monday

This year, many businesses are stretching out their sales to start earlier and last longer, including many hotels. During a recent call, members of HSMAI’s Marketing Advisory Board discussed their sale plans and how coronavirus has changed how they traditionally execute them.

HSMAI Customer Insight: Trending into the Holiday Season | Google

As 2020 comes to a close, and the US is seeing an alarming resurgence in COVID cases nationwide, Google reports it is seeing that some behaviors may be sticking around longer than previously anticipated. As google looks towards recent search trends for HSMAI, here are the ones that remain top of mind.

Why Digital Marketing Is Essential

In a recent interview, Dan Wacksman, CHDM, principal at Sassato LLC and chair of HSMAI’s Marketing Advisory Board, explained why digital marketing is an essential hospitality skill — especially during a pandemic that has disrupted the industry.

What’s Changing for Brand Digital Marketers

HSMAI hosted a Virtual Executive Roundtable for brand Chief Digital Officers on June 23, giving participants a chance to catch up and share new insights since the last brand CDO roundtable in April.

Generation Alpha and Family Travel Trends

At the 2020 Marketing Strategy Conference, Derek Price, director of business development in North America for Expedia Group Media Solutions, focused on how families travel in a Lightning Round presentation called “Generation Alpha and Family Travel Trends.”

Developing a Courageous Brand

Keynote presentation by Ryan Berman, Southern California creative, agency founder, and author, at HSMAI’s Marketing Strategy Conference 2020.

Better in 6m 40s

Lightning Round Session presentation by Kristi Goshow, CMO, Preferred Hotels & Resorts, and an “HSMAI Top 25 Extraordinary Mind” for 2019, at HSMAI’s Marketing Strategy Conference 2020.

Marketing in a Zero-Click World

At the 2020 Marketing Strategy Conference on Jan 22, Tammie Carlisle, head of hospitality at Milestone Inc., focused on making sure your hotel website appears in search results in this Lightning Round presentation.

Where Is Google Headed?

Google is one of the biggest tech giants in the world, accounting for 94 percent of all Internet searches. But what does that really mean? How is the company evolving, and how will that impact the hospitality industry? HSMAI’s Marketing Advisory Board discussed Google on a recent call. Here are some takeaways.

9 Trends That Are Surprising Hotel CDOs

HSMAI brought together about two dozen CDOs from hotel brands, management companies, and owner groups at the Chief Digital Officer Executive Roundtable in New York City on Jan. 23 to pick their brains about challenges and trends they’ve been seeing in the past six months.

What Do Adrians Judges Really Want?

HSMAI’s Adrian Awards honor creativity and innovation in hospitality advertising, public relations, and digital marketing. But what does that mean to the judges who actually decide which Adrians entries represent…

Digital Marketing Best Practice — ‘IcebergFinder.com Campaign’

HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners: Newfoundland and Labrador Tourism.

Digital Marketing Best Practice — ‘IcebergFinder.com Campaign’

HSMAI’s 2019 Adrian Awards competition will honor creativity and innovation in hospitality advertising, digital marketing, and public relations at the Awards Gala January 21, 2020 at the New York Marriott Marquis. Until this year’s winners are unveiled, take some inspiration from one of last year’s Platinum winners: Newfoundland and Labrador Tourism.

Changes Abound for Online Bookings

By Theodore Holloway, CHDM, Director of eCommerce, Remington Hotels, and a member of HSMAI’s Marketing Advisory Board There are a plethora of changes going on in hospitality marketing. On a…

Education, teamwork key elements to hotel marketing

Digital marketing experts speaking at the 2019 HSMAI Chief Digital Officer Executive Roundtable said hoteliers must work collaboratively and abandon incorrect assumptions to get the most out of their marketing efforts.

The Promise of AI

You know artificial intelligence is going to have a big impact on consumer behavior, but do you know how big? Or even just how? At HSMAI’s 2019 Digital Marketing Strategy…

Digital trends to watch in 2019

There’s been a massive shift in guest behavior and booking habits due to trends like artificial intelligence and mobile usage. But the question isn’t whether these trends are important; the…

The New TripAdvisor Goes Social, Gets Personal

TripAdvisor unveiled a new site and mobile experience launching later this year. Currently in beta, the travel site is evolving to become the most personalized and connected travel community, inspiring…

Incorporating Loyalty Programs Into a Digital Marketing Strategy

Best practices for incorporating loyalty programs into your digital marketing strategy — excerpted from Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, HSMAI’s new study guide for the CHDM certification.

Collecting Data Responsibly

On a recent call for HSMAI’s Marketing Advisory Board, we facilitated a conversation about how to collect data responsibly when consumer skepticism is at an all-time high. Here are key takeaways.

Responding to Online Reviews

Here are tips for managing your responses to online reviews — excerpted from Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, HSMAI’s new study guide for the CHDM certification.

5 Best Practices for Mobile Websites

Here are five best practices for your mobile website — excerpted from Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscape, HSMAI’s new study guide for the CHDM certification.

6 Legal Issues for Hotel Digital Marketers

At HSMAI’s Chief Digital Officer Executive Roundtable last month, attorney Greg Duff — principal and firm chair for Garvey Schubert Barer — offered an overview of “Legal Headlines and Headwinds…

What Do Hotels Needs to Know About Blockchain?

On a recent conference call with HSMAI’s Digital Marketing Council, we asked members a handful of travel and hospitality trends for 2018 — including the blockchain, which generated a particularly interesting discussion.

How hotel marketers can embrace AI today

AI represents to businesses today what the Internet represented in the late 1990’s: A green field of opportunity to reinvent how business works and how you’ll interact with customers in the coming years.

Will The Real TripAdvisor Please Stand Up?

HSMAI’s Digital Marketing Council recently took a fresh look at TripAdvisor which is trying to move from being simply a review site to becoming a robust booking site. TripAdvisor has been changing their model and rumors are flying about the possibility of them being acquired.

Simplifying digital marketing for hotels

Too many hotel marketers get caught up in the latest trends or buzz words like “big data” or “content marketing.” It’s time to get back to the basics and focus on what’s important – your guests. – See more at: http://hotelmarketing.com/index.php/content/article/simplifying_digital_marketing_for_hotels#sthash.tcM9wwt5.dpuf

Guerilla marketing through Facebook advertising

The ability to advertise on a cost-per-click (CPC) or cost-per-1000-impression (CPM) model, with both costs well below that of display advertising or media buys, allow hoteliers to deliver high return-on-investments (ROIs).

6 Essentials Every Hotel Marketer Needs to Know

HSMAI’s Digital Marketing Strategy Conference convened more than 300 hotel marketing executives to focus on maximizing the digital marketing tools hoteliers are using today – from SEO strategy and web presence, to mobile and social – and preparing for what the future will bring.

The Newest Shiny Object for Hotel Marketers: Facebook City Guides

Recently catching the eye of HSMAI’s Digital Marketing Council is City Guides in the Facebook app which enables users to book some hotels and restaurants, and message or tap to call other hotels, restaurants, tours, and attractions. How should you be thinking about this new development? Consider these thoughts from HSMAI’s Digital Marketing Council

Finding the future: Mobility, metrics, and merging skillsets

The average person and Big Data are inexorably and permanently intertwined. Big Data is us, because we are now Big Data. There’s no escaping it, writes LodgIQ’s Ravneet Bhandari. Each one of us is leaving an ever- growing digital footprint as technology and consumer behavior merge. We both consume information and produce it, highlighted by the new buzzword: prosumers. Oddly, while we’ve mashed up how we work, play and live, because of significant technology changes, in many instances hospitality professionals are still entertaining 1997, not 2017. It’s a strange dichotomy revealing an opportunity to rethink and reinvent how hoteliers connect with consumers.

Marketing is a mindset

The role of marketing is to grow your company, reputation, customers, and profits, writes Suzie Thompson, VP Marketing at Red Carnation Hotels. She shares her thoughts on how marketing is evolving, particularly within the highly dynamic hotel environment. Her take: marketing has changed more in the last two years than in the last fifty.

The Lifecycle of Visual Assets in Hospitality and Travel

Visual storytelling is becoming increasingly critical for brands in the hospitality and travel industry. Prospective travelers expect to see the experience your brand can offer them before they book a ticket. How are brands meeting their audience’s insatiable demand for visual content? What kind of content are they sourcing? Where are they sharing it? And how are they managing that process behind the scenes? This report answers these questions and presents a clearer picture of the state of visual storytelling and visual asset management in the hospitality and travel industry.

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