Insights from the HSMAI Executive THINK at the Consumer Electronic Show (CES) 2018
HSMAI hosted our 3rd annual Executive THINK Program at the huge (est.170,000 people) Customer Electronics Show (CES) in Las Vegas the week of January 8th, 2018. This was a VIP curated program which started with a comprehensive look at trends to watch for at this year’s show facilitated by Shawn DuBravac, PhD. , President of Astra Insights and former Chief Economist and Director of Research for the Consumer Technology Association and Denise Medved, VP of Sales, CTA and CES.
TRENDS as identified by Shawn DuBravac and Denise Medved
Look for the Transition from Digitalization to Datafacation
Companies have spent years collecting customer behaviour information and NOW is the time we will really begin to see the rapid fire expansion and even smarter use of turning that data into real business use.
AI or Artificial Intelligence is all the CES show floor buzz
- AI fits into this data thrive with real computer vision and machine to man learning
- UBER was used as an example of employing a real AI Platform – revenue managing costs. Car estimated pick up times, estimated destination arrivals, improved routes and maps based on customer usage
Speech Recognition (SR)
- Companies have spent years improving their SR word error rate. A huge improvement has now occurred with just a 5% error rate which is similar to human conversational English. Look for a lot better application and acceptance in this area.
- This is the next frontier, and it is image, not just face! A story was shared about MGM’s new parking lot car license recognition which knows how much to charge and who to charge in their hotel parking lots in Las Vegas.
- Look for touchless interface on IPads and Phones. Speech and image recognition will make swiping a thing of the past. Expect to be able to call your car in those huge mall and airport parking garages!
- The future holds opportunity to have those VR glasses show costs, recommendations, menus, specials, entertainment, etc., when passing by shops or restaurants or when even buying your next car.
- Expect smarter cars, and safe application of the new autonomous cars and motorcycles.
Man and machine pairing to make life better
- Technology is improving lives, but not replacing human thought and touch.
Faster download speeds
- Currently 2 hour movie can download in 3G in about 26 hours
- When we are in 4G this same download is in 6 minutes
- And in coming soon everywhere , 5G where the same download is 4 seconds!
- Expected adoption in 5G by 2020, with lots of opportunities for new messaging and business application.
More TRENDS as identified by StoryTech
The World is your Co-Lab
- Fail fast if needed, as a service to your customers
- Test small segments and crowd sourcing platforms
- Make innovators your partners
- Innovation is constantly adapting
- AI – Swarm – lots of little smart things = one big thing
- Cities are getting smarter – San Diego is a new smart city – with 3200 GE City IQ Sensors which help with safety and security
- Medical twins – health care automated and personalized
Millennials make the mold
- They want smart & green homes
- Care deeply about safety and security
- Are nuts about cats and love to share photos
- They manage money differently, think Blockchain
21st Century Entertainment
- TV is dead, long live the TV
- TVs are in fact alive and thriving – just getting a lot smarter
- Immersive is going social
- Expect location based VR
- Choose your own adventure – example of HBO move with producer Steven Soderbergh
- Another example of AI Content Creation was with IBM Watson’s created trailers for new horror movie
- Next 5 years all content will be created by AI
- More haptic or kinesthetic communication to recreate the sense of touch by applying forces, vibrations, or motions to the user.
- Data driven shoppers
- 1 Click shopping is mandatory
- Data driven apps
- Retailtainment – example of Alibaba making $24B in 24 hours in a global campaign
HSMAI’s Executive THINK at CES 2018 included private tours of two of the major components of CES – Tech South (home of C-Space at Aria) and Tech East. CES 2018 had 11 official venues, and spanned over 2.5 million square feet of exhibit space with 24 product categories and more than 20 marketplaces. The first Las Vegas rain in 116 days, some significant desert flooding and a power outage didn’t stop this group from experiencing an amazing show over the two curated days and sharing ideas and solutions that look like our future!
Save the date for 2019 – CES Jan 8-11, 2019
— Fran Brasseux, HSMAI Executive Vice President