Showing items in the "Marketing" category

5 Tips for Marketers Today

Here are key takeaways from a recent HSMAI Marketing Advisory Board discussion, including what marketers are doing right now — or can be doing — to remain productive.

Protecting Your Brand Means Protecting Your Customers

Hospitality marketing professionals who are struggling with messaging in the midst of a public health crisis should take heart: Everyone wants the same thing. In a recent interview, Marina MacDonald, CHDM, chief marketing officer for Red Roof Inn and chair of the HSMAI Americas Board of Directors, explained how.

Best of Show: D-Day With The National WWII Museum

Take some inspiration from HSMAI Adrian Awards Best of Show 2019 winner The National WWII Museum’s “Owning an Entire News Cycle: D-Day With The National WWII Museum,” which was honored in the Public Relations/PR Campaign/Special Event category.

Crisis Communication and Marketing Expert Insights

Laura Guitar of rbb Communications, and Chris Davidson of MMGY Global shared their perspectives and tips for hospitality marketing professionals as part of a program in HSMAI’s Confronting Coronavirus webinar series. Here are key takeaways from their presentation.

Marketing in the Age of Coronavirus

Marketing never stops. Even when a crisis event like coronavirus seems to be consuming everyone’s attention, you still have to get your message out — but do so in a sensitive, thoughtful way. How? Brian Hall, chief marketing officer of Explore St. Louis and a member of the HSMAI Americas Board of Directors, recently offered some insights.

Corporate Social Responsibility: Rosen Tangelo Park Program

HSMAI’s 2019 Adrian Awards competition Corporate Social Responsibility Award honors an organization using its resources to focus on issues that matter to a company’s employees, customers, and communities. Take some inspiration from this year’s CSR Award winner: Rosen Hotels & Resorts’ Tangelo Park Program.

Generation Alpha and Family Travel Trends

At the 2020 Marketing Strategy Conference, Derek Price, director of business development in North America for Expedia Group Media Solutions, focused on how families travel in a Lightning Round presentation called “Generation Alpha and Family Travel Trends.”

Developing a Courageous Brand

Keynote presentation by Ryan Berman, Southern California creative, agency founder, and author, at HSMAI’s Marketing Strategy Conference 2020.

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