Insights from a virtual roundtable for hotel management company CDOs, which gave participants a chance to catch up and share new insights since the last roundtable for this group was held in April.
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Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights into the findings of their latest consumer sentiment study.
HSMAI hosted a Virtual Executive Roundtable for brand Chief Digital Officers on June 23, giving participants a chance to catch up and share new insights since the last brand CDO roundtable in April.
Insights from the new HSMAI Special Report, Strategic Innovation in U.S. Hotel Companies, featuring original research conducted for us by Ecole hôtelière de Lausanne (EHL).
HSMAI Hotel Management Company Sales and Marketing Executive Roundtable participants discuss their biggest concerns as hotels are beginning to reopen and shared the best practices they have learned along the way.
Studies indicate that consumers will remember how brands reacted during this time, creating trust that can lead to future bookings. To continue relationship building for each phase of recovery, you should follow these steps.
Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, including that 47% of American travelers say the coronavirus pandemic will greatly impact their travel plans in the next six months, down from a peak of 67% on April 1.
Excerpted from “New Rules to Be Market Ready,” by Kathleen A. Cullen, a new white paper available from HSMAI and PHG Consulting.
As vacation destinations begin to reopen along with the rest of the country, the pace is vastly different from one part of the country to another. HSMAI’s Marketing Advisory Board members share their experiences thus far.
This recording was made especially for HSMAI members by Google. HSMAI wishes to thank Google for their insights in “Evolving Creative Messaging in a Post Covid World.”