Emily Isaacs, a Google Travel Account Manager is joined by Cecelia Wogan-Silva, our Chief Evangelist of Creative and Purpose-led Marketing. Together, they describe how brands can evolve their message given post-Covid 19 consumer sentiment and eagerness for trusted relationships. The session covers questions of style, tone, transparency, use of creators and metrics for long term success. The session ends with actionable recommendations for what to do in the coming months and a Q&A session specific to the hotel industry.
This recording was made especially for HSMAI members by Google. HSMAI wishes to thank Google for their insights in “Creative Advertising in a Post Covid World”