HSMAI Mike Leven Leadership Conference

January 23-24, 2024 | Paris Las Vegas, NV USA

The HSMAI Mike Leven Leadership Conference is an exclusive, invitation only event for chapter leaders in the Americas Region hosted by HSMAI and supported by the Michael and Andrea Leven Foundation to say a very sincere thank you. Gather with fellow chapter leaders to learn, celebrate, connect and share. The conference is a mix of keynote speakers, collaborative working sessions & roundtable discussions.


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Who should attend?

All current and former HSMAI Chapter Board Members. Chapter President & Managing Director (if applicable) are required to attend per the CAR.

The chapter typically pays the transportation and hotel costs for the chapter president, president-elect, and the managing director. All current chapter board members and leadership volunteers are welcome.

Meeting Dress Code: Business Casual


Day 1: Tuesday, January 23, 2024

8:00am – 11:30am     Presidents/Managing Directors Meeting

12:00pm                     Registration Opens

12:30pm                     Conference Opening Welcome

Presented by Jenny Teeson, Director of Chapter Management & Volunteer Experience, HSMAI

12:45pm                     Frank W. Berkman Best of the Best Chapter Awards Celebration Lunch

2:15pm                        HSMAI & Industry Updates

Presented by Bob Gilbert, President & CEO, HSMAI

2:45pm                        Collaborate Session: Leading your Chapter

3:30pm                        Networking break

3:45pm                        Leading the Way for Members to Engage & Volunteer (Session 1)

Presented by Peggy Hoffman, FASAE, CAE, President, Mariner Management & Marketing

For hospitality professionals, having a dedicated community with local contacts and connections is vital. While the necessity for local connections remains unchanged, the method has evolved. In this comprehensive session, we will unravel these changes, delve into current trends, and collaboratively develop innovative approaches to engage members and professionals of all generations. The objective is to leave this session equipped with practical tips and tools for both members and non-members to actively participate in our local chapters.

5:15pm                        Day One Wrap Up

5:30pm                        Welcome Reception


Day 2: Wednesday, January 24, 2024

8:00am                        Breakfast & Networking Time

8:30am                        Welcome Back                    

8:45am                        Case Studies for Chapter Success featuring HSMAI Americas Chapters

9:45am                        Networking Break

10:00am                      Leading the Way for Members to Engage & Volunteer (Session 2)

Presented by Peggy Hoffman, FASAE, CAE, President, Mariner Management & Marketing

Recent studies on association volunteering indicate that members continue to express a desire to volunteer. Nevertheless, securing a “yes” now demands a fresh approach. We will leverage the insights from the latest research as a foundation to reconsider volunteer opportunities and devise strategies to involve a greater number of members in the association’s activities.

11:30pm                      Networking Lunch

12:30pm                      HSMAI History & Leadership: Four Decades of Leading HSMAI

Moderated by:
– Bob Gilbert, President & CEO, HSMAI

Featured Speakers:

          • 1990 – Bruce Timson
          • 2000 – Hoyt Bacon
          • 2010 – Dorothy Dowling
          • 2020 – Andrew Rubinacci

Collaborate Session: How to Gather & Share Your Chapter’s History (100th Anniversary lead-up events)

Understanding the historical context of HSMAI and your local chapter is crucial. During this session, we will convene in small groups to collaboratively generate ideas for collecting and disseminating your chapter’s history. By the end of the session, you will have practical insights to implement in your chapter’s activities.

2:30pm                        Harnessing AI for Membership Growth: Strategies for HSMAI Chapter Leaders

Presented by Holly Zoba, CHDM, Owner, Scout Simply & Influencer Sales Training

Join us for an enlightening one-hour session with industry expert Holly Zoba, tailored specifically for HSMAI members. This presentation will delve into the dynamic world of artificial intelligence and its transformative impact on hotel sales and marketing. Discover innovative ways to leverage AI in enhancing your membership and engagement strategies. This session is designed to provide you with practical insights and actionable techniques to stay ahead in the ever-evolving hospitality industry.

Learning Objectives:

Understanding AI Basics: Gain a fundamental understanding of artificial intelligence and how it applies to the hospitality sector, particularly in sales and marketing.
Membership Growth through AI: Learn how to utilize AI-driven tools and strategies to increase your membership base effectively.

Enhancing Member Engagement with AI: Explore innovative approaches to use AI for improving member engagement, personalizing experiences, and building long-lasting relationships.

Data-Driven Decision Making: Understand how to harness the power of AI for insightful data analysis, helping in making informed decisions that can lead to growth and success. Future Trends and Adaptation: Get insights into the future trends of AI in hospitality and how to adapt these evolving technologies for sustained growth and competitiveness.

3:30pm                       Networking Break

3:45pm                       Closing Keynote: Charting Success in Uncharted Waters: Empowering Leadership in the Bermuda Triangle of Business presented by Lieutenant Colonel  Jason O. Harris

Embark on an exhilarating journey with Lieutenant Colonel Jason O. Harris as he masterfully intertwines his experiences from the mysterious depths of the Bermuda Triangle with the dynamic challenges of modern leadership. In this interactive keynote, Lt Col Harris, featured on the History Channel’s “Bermuda Triangle: Into Cursed Waters,” navigates the parallels between unraveling oceanic enigmas and steering organizations through the uncharted waters of talent acquisition and member engagement.

Discover invaluable insights derived from deep-sea explorations and military precision, tailored to empower chapter leaders in the hospitality sector. This session promises not just a deep dive into the secrets of the Bermuda Triangle, but also a hands-on exploration of transformative leadership strategies. With an engaging blend of exclusive footage, personal anecdotes, and a robust Q&A segment, attendees will gain a threefold treasure – tools for chapter enhancement, professional growth, and personal development.

Lt Col Harris’s signature story, highlighting his journey of fostering cultures of commitment, accountability, and trust, will serve as a beacon, guiding leaders to navigate and triumph over their business challenges. Prepare to set sail into a realm where leadership transcends managing teams and becomes about championing missions that resonate personally, professionally, and organizationally.

This keynote is more than a talk; it’s an interactive expedition to the heart of high-performance leadership. Join us to chart your course to success, where the unexplored depths of potential await.

5:00pm                        Conference Wrap Up

5:30pm                        Closing Reception

Registration Fees:
• Current Collegiate Presidents & Collegiate President Elect Members – Complimentary
• Current HSMAI Chapter Presidents, Chapter President Elects & Managing Director – $200
• All other current HSMAI Chapter Board Members, HSMAI Advisory Board Members, HSMAI Americas Board Members & HSMAI Foundation Board Members – $250
• Former Chapter, Advisory Board or Americas Board Members – $500

Register now!


Cancellation Policy

Cancellations received four weeks prior to the conference will receive a full refund less a $50 administrative fee. Cancellations received between four and one week out are entitled to a 50% refund, or 100% roll-over to the 2025 conference. Cancellations received within one week will not be refunded, except in the case of a medical emergency (including if you are required to isolate due to covid exposure). The transferring of a registration to a fellow HSMAI Chapter Board Leader and must be requested in writing. All cancellations and transfers must be submitted in writing to mandie.hart@hsmai.org & jenny.teeson@hsmai.org.


If you register online, you will immediately receive an electronic confirmation of your registration. If you faxed, mailed, or called in your registration and have not received a confirmation within 10 business days, please contact mandie.hart@hsmai.org.

Consent to Use of Photographic Images

Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.

Corporate Confidentiality, Antitrust Guidelines, & Code of Conduct

Attendees at HSMAI’s events must agree to follow HSMAI’s statement on corporate confidentialityantitrust guidelines, and code of conduct.

Special Accommodations

HSMAI is committed to providing access to all individuals attending the conference. Those needing any special accommodations (e.g., sign-language interpretation or large-type print materials) should email Jenny Teeson.

Peggy M. Hoffman, FASAE, CAE


Mariner Management & Marketing | Columbia, MD

e: phoffman@marinermanagement.com | p: 301.725.2508 | t: @peggyhoffman



Peggy Hoffman is president of Mariner Management, an association management company which provides an array of support and training to associations as they engage members and staff in the work of the organization. Peggy draws on her team’s research on volunteerism, member communities and chapters, and association innovation in her training and counsel to dozens of global, national and local membership associations over the past 30 years.  Her team has conducted the association industry’s two key studies on volunteerism for ASAE, the association for associations, and developed two training ASAE training programs on managing volunteers for association staff. She holds the profession’s certification (CAE) and the designation of Fellow (FASAE).

Peggy not only enjoys working with association volunteers but is an active volunteer for her professional association, so she’ll draw from experience on both levels. Read her full bio at MarinerManagement.com and connect with Peggy on Twitter @peggyhoffman or LinkedIn.


Jason Harris

Lieutenant Colonel (retired), keynote speaker, best-selling author, expert thought leader, and professional pilot




Lieutenant Colonel (retired) Jason Harris is a highly sought-after keynote speaker, best-selling author, expert thought leader, and professional pilot.

As a fourth-generation military member, Jason’s distinguished career in the US Air Force spanned nearly three decades. He served (continuously) on active duty and as a member of the Air Force Reserve Command from 2001 through 2023 with his last assignment as a flying Squadron Commander. After graduating from the United States Air Force Academy, he flew multiple aircraft over the course of his career including 11 deployments with more than 2,000 combat hours and 470 combat sorties around the globe.

These high-risk combat experiences have all served as the launching point for his proprietary “No Fail Trust®” methodology. His proven methodology serves organizations and teams as a tool to empower executives and team members to foster an environment of mutual trust, responsibility, and productivity.

Lt Col Harris is an established, nationally recognized keynote speaker in the areas of Leadership, Corporate Culture, High Performance Teams and Psychological Safety. He has shared his expertise with numerous high-level associations and Fortune 500 companies including Cisco Systems, Caterpillar, Ford and Lockheed-Martin. Additionally, his insights have been featured in publications like Forbes magazine, multiple podcasts and, most recently, in the History Channel show, Bermuda Triangle: Into Cursed Waters.

While his impressive resume continues to grow with accolades, achievements and contributions, Jason remains steadfast in his commitment to serve. Leveraging his experience and work alongside the most senior military leaders, Congressional Leaders and even the Vice President, Jason Harris’ mission is clear. To relentlessly dedicate himself and those he serves to develop a culture of commitment, accountability and trust.


Holly Zoba

Hospitality Industry Expert and Entrepreneur


Holly Zoba is a distinguished hospitality industry expert and entrepreneur with a passion for empowering businesses and individuals to achieve success.

With over 25 years of experience in the hospitality industry, Holly began her career with Hospitality Partners in Washington, DC where she held multiple operations and sales roles including 10 years as the VP of sales and marketing for a hotel management company.

An early interest in all things digital led her to a sales role with Milestone Internet Marketing and later to becoming a full stack web application developer (MERN). She also spent several years as the SVP of Hospitality with Signature Worldwide Training where she learned the principles of adult learning and developed training programs with Best Western, Hilton, IHG, Smith Travel Research and Caesar’s Entertainment among others.

Today, Holly is the visionary behind Scout Simply and cofounder of HotelBSchool, a game-changing platform that provides full support, training, and resources for hospitality professionals. As a dedicated leader, Holly is committed to elevating the hotel industry through accessible education and mentorship around sales, marketing and digital technology.

Holly’s extensive knowledge and expertise in hospitality and tech have been widely recognized by her peers, leading to her appointment as the past chair of the HSMAI Marketing Advisory Board. As a testament to her passion for continuous learning, Holly co-authored the CHDM study guide, a valuable resource for those seeking to excel in hotel digital marketing.

The HSMAI room block at Paris Las Vegas is now full. Please make your own arrangements for lodging in Las Vegas.

Please see this prospectus for partnership opportunities and contact Partnership Coordinator Mark Primuth at Mark.Primuth@hsmai.org with questions.