Who should attend?

All current and former HSMAI Chapter Board Members. Chapter President & Managing Director (if applicable) are required to attend per the CAR.

The chapter typically pays the transportation and hotel costs for the chapter president, president-elect, and the managing director. All current chapter board members and leadership volunteers are welcome.

Meeting Dress Code: Business Casual

Registration Fees:
• Current Collegiate Presidents & Collegiate President Elect Members – Complimentary
• Current HSMAI Chapter Presidents, Chapter President Elects & Managing Director – $200
• All other current HSMAI Chapter Board Members, HSMAI Advisory Board Members, HSMAI Americas Board Members & HSMAI Foundation Board Members – $250
• Former Chapter, Advisory Board or Americas Board Members – $500

REGISTRATION POLICIES

Cancellation Policy

Cancellations received four weeks prior to the conference will receive a full refund less a $50 administrative fee. Cancellations received between four and one week out are entitled to a 50% refund, or 100% roll-over to the 2025 conference. Cancellations received within one week will not be refunded, except in the case of a medical emergency (including if you are required to isolate due to covid exposure). The transferring of a registration to a fellow HSMAI Chapter Board Leader and must be requested in writing. All cancellations and transfers must be submitted in writing to mandie.hart@hsmai.org & jenny.teeson@hsmai.org.

Confirmation

If you register online, you will immediately receive an electronic confirmation of your registration. If you faxed, mailed, or called in your registration and have not received a confirmation within 10 business days, please contact mandie.hart@hsmai.org.

Consent to Use of Photographic Images

Registration and attendance at, or participation in, HSMAI meetings and other activities constitutes an agreement by the registrant to the use and distribution of the registrant or attendees’ image or voice in photographs, videotapes, electronic reproductions and audiotapes of such events and activities by HSMAI.

Corporate Confidentiality, Antitrust Guidelines, & Code of Conduct

Attendees at HSMAI’s events must agree to follow HSMAI’s statement on corporate confidentiality, antitrust guidelines, and code of conduct.

Special Accommodations

HSMAI is committed to providing access to all individuals attending the conference. Those needing any special accommodations (e.g., sign-language interpretation or large-type print materials) should email Jenny Teeson.

Peggy M. Hoffman, FASAE, CAE

President

Mariner Management & Marketing | Columbia, MD

e: phoffman@marinermanagement.com | p: 301.725.2508 | t: @peggyhoffman

SPEAKER BIO:

Peggy Hoffman is president of Mariner Management, an association management company which provides an array of support and training to associations as they engage members and staff in the work of the organization. Peggy draws on her team’s research on volunteerism, member communities and chapters, and association innovation in her training and counsel to dozens of global, national and local membership associations over the past 30 years.  Her team has conducted the association industry’s two key studies on volunteerism for ASAE, the association for associations, and developed two training ASAE training programs on managing volunteers for association staff. She holds the profession’s certification (CAE) and the designation of Fellow (FASAE).

Peggy not only enjoys working with association volunteers but is an active volunteer for her professional association, so she’ll draw from experience on both levels. Read her full bio at MarinerManagement.com and connect with Peggy on Twitter @peggyhoffman or LinkedIn.

Jason Harris

Lieutenant Colonel (retired), keynote speaker, best-selling author, expert thought leader, and professional pilot

SPEAKER BIO:

Lieutenant Colonel (retired) Jason Harris is a highly sought-after keynote speaker, best-selling author, expert thought leader, and professional pilot.

As a fourth-generation military member, Jason’s distinguished career in the US Air Force spanned nearly three decades. He served (continuously) on active duty and as a member of the Air Force Reserve Command from 2001 through 2023 with his last assignment as a flying Squadron Commander. After graduating from the United States Air Force Academy, he flew multiple aircraft over the course of his career including 11 deployments with more than 2,000 combat hours and 470 combat sorties around the globe.

These high-risk combat experiences have all served as the launching point for his proprietary “No Fail Trust®” methodology. His proven methodology serves organizations and teams as a tool to empower executives and team members to foster an environment of mutual trust, responsibility, and productivity.

Lt Col Harris is an established, nationally recognized keynote speaker in the areas of Leadership, Corporate Culture, High Performance Teams and Psychological Safety. He has shared his expertise with numerous high-level associations and Fortune 500 companies including Cisco Systems, Caterpillar, Ford and Lockheed-Martin. Additionally, his insights have been featured in publications like Forbes magazine, multiple podcasts and, most recently, in the History Channel show, Bermuda Triangle: Into Cursed Waters.

While his impressive resume continues to grow with accolades, achievements and contributions, Jason remains steadfast in his commitment to serve. Leveraging his experience and work alongside the most senior military leaders, Congressional Leaders and even the Vice President, Jason Harris’ mission is clear. To relentlessly dedicate himself and those he serves to develop a culture of commitment, accountability and trust.

Holly Zoba

Hospitality Industry Expert and Entrepreneur

SPEAKER BIO:

Holly Zoba is a distinguished hospitality industry expert and entrepreneur with a passion for empowering businesses and individuals to achieve success.

With over 25 years of experience in the hospitality industry, Holly began her career with Hospitality Partners in Washington, DC where she held multiple operations and sales roles including 10 years as the VP of sales and marketing for a hotel management company.

An early interest in all things digital led her to a sales role with Milestone Internet Marketing and later to becoming a full stack web application developer (MERN). She also spent several years as the SVP of Hospitality with Signature Worldwide Training where she learned the principles of adult learning and developed training programs with Best Western, Hilton, IHG, Smith Travel Research and Caesar’s Entertainment among others.

Today, Holly is the visionary behind Scout Simply and cofounder of HotelBSchool, a game-changing platform that provides full support, training, and resources for hospitality professionals. As a dedicated leader, Holly is committed to elevating the hotel industry through accessible education and mentorship around sales, marketing and digital technology.

Holly’s extensive knowledge and expertise in hospitality and tech have been widely recognized by her peers, leading to her appointment as the past chair of the HSMAI Marketing Advisory Board. As a testament to her passion for continuous learning, Holly co-authored the CHDM study guide, a valuable resource for those seeking to excel in hotel digital marketing.

The HSMAI room block at Paris Las Vegas is now full. Please make your own arrangements for lodging in Las Vegas.

Please see this prospectus for partnership opportunities and contact Partnership Coordinator Mark Primuth at Mark.Primuth@hsmai.org with questions.