HSMAI Customer Insight: Omicron Surge Disrupts Travel | Longwoods International

According to the latest Longwoods International tracking study of American travelers, the dramatic increase in the number of COVID-19 cases driven by the highly infectious Omicron variant is taking its toll on travel intentions and perceptions of health and safety at the start of 2022.

The percentage of travelers planning a trip in the next month has slipped significantly from 23% in October to 15% in January.  Conversely, travelers are planning trips further out as the percentage of those planning trips in six months or later has increased from 19% in October to 23% in the latest survey.

Insights from Longwoods President & CEO Amir Eylon prepared for HSMAI:

 

Full Report: COVID-19 Travel Sentiment Study – Wave 53: Omicron Surge Disrupts Travel

In the Driver’s Seat: Road Tripping & the Mobile Experience

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Jessica Davidson, CHDM, SVP, digital and brand marketing at Wyndham Hotels & Resorts gave a presentation on “In the Driver’s Seat: Road Tripping & the Mobile Experience.”

Revenue Management’s Finest Hour

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 ROC Americas, Kelly McGuire, Managing Principal at ZS gave a presentation on “Revenue Management’s Finest Hour.”

Investing in Valued Media

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Stuart Butler, CHDM, chief marketing officer at the Myrtle Beach Convention and Visitors Bureau,  gave a presentation on “Investing in Valued Media.”

Recovery Campaigns

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Monty White, CHDM, director of marketing at Visit Irving gave a presentation on “Recovery Campaigns.”

Why Isn’t It All About (the Guests Like) Me?

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 ROC Americas, Stephen Hambleton, CRME, director of product management at IDeaS gave a presentation on “Why Isn’t It All About (the Guests Like) Me?”

Reframing Performance

HSMAI ROC 2021 Lightning Round presentation by Jennifer Hill, CRME, VP, Client Solutions, Kalibri Labs.

The New World of Capacity and Revenue Management

HSMAI ROC 2021 Lightning Round presentation by Dan Skodol, Vice President, Data Science and Analytics, Cendyn.

The Commercial Strategy Outlook: Recovery and Beyond

At HSMAI’s Commercial Strategy Week in Dallas, Sept. 27-30, two keynote addresses highlighted what the industry can expect in the coming months. At the Marketing Strategy Conference, Clayton Reid and Katie Briscoe, MMGY Global CEO and president (respectively) shared actionable insights around a series of timely topics related to leisure, commercial, and group segments. At ROC Americas, Adam Sacks, president of Tourism Economics shared his views on the economy and expectations for when travel will fully recover. View the two presentations below:

HSMAI Customer Insight: Traveler Confidence Improving As The Delta Variant Recedes | Longwoods

The changing colors of the autumn leaves appear to coincide with a significant, positive turn in Travel Sentiment! As the reports grow of the delta variant’s decrease in cases, its impact on key Travel Sentiment Indicators is fading, taking them close to levels not seen since earlier in the summer, reports Longwoods International President & CEO Amir Eylon. Here are his insights into the findings prepared for HSMAI:

Full Report: