HSMAI Customer Insight: Record-High Gas Prices Disrupt Travel Plans | Longwoods

According to the latest Longwoods International tracking study of American travelers, 41% of them say record-high prices at the pump will greatly impact their decisions to travel in the next six months, up from 32% in May.  And 36% of travelers report that higher fuel costs and ticket prices are reducing the likelihood of booking air travel for the rest of this year.

Even with these price and cost concerns, 91% of travelers do have trips planned in the next six months.  And only 16% of them say that coronavirus will greatly impact their travel plans in the next six months, the lowest level since the beginning of the pandemic more than two years ago. Insights for HSMAI from Longwoods President & CEO Amir Eylon:

 

Read the full report: American Travel Sentiment Study – Wave 62 Record-High Gas Prices Disrupt Travel Plans

HSMAI Customer Insight: Price of Gas & Plane Tickets Impacting Travel More Than COVID | Longwoods

According to the latest Longwoods International tracking study of American travelers, the rising cost of gas and plane tickets has replaced the pandemic as a major concern entering the summer travel season. See Longwoods President & CEO’s take on the results, exclusively for HSMAI.

 

Read the Full Report: American Travel Sentiment Study – Wave 61: PRICE OF GAS & PLANE TICKETS IMPACTING TRAVEL MORE THAN COVID-19

HSMAI Customer Insight: Travelers’ COVID-19 Fears Continue to Recede | Longwoods

Longwoods International’s tracking study reveals many reasons for optimism in that COVID-19 fears among travelers continue to recede, even as travel sentiment is being impacted by higher gas prices in ways that may alter traveler behavior.  Add in the recent news regarding the lifting of most mask-wearing requirements in the U.S for travel, and a new wave of optimism is likely to be seen among travelers. Exclusive insights on the findings for HSMAI from Longwoods President & CEO Amir Eylon:

 

Read the Full Report: American Travel Sentiment Study – Wave 60 Travelers’ COVID-19 Fears Continue to Recede

A Hotel Sales Metric For Today: Social Selling Index

HSMAI’s Hotel Digital Sales Essentials online class is designed for hospitality professionals who have sales-related responsibilities and/or want to gain practical digital selling skills. In this video, course instructor Holly Zoba, CHDM, principal at Scout Simply, shares insights on how hotels can update their online outcome metrics using sellers’ Social Selling Index (SSI) – an example of what you can expect in the six-week class, which next begins April 19, 2022.

Learn more about HSMAI’s Hotel Essentials certificate courses and register today.

HSMAI Customer Insight: Gas Price Worries Accelerate Among Travelers | Longwoods

Wave 58 of Longwood International’s ongoing tracking study continues to indicate strong pent up demand and most key Travel Sentiment Indicators continuing their positive trends.  However, the issue of rising gas prices is having a growing impact.  This wave, we dig a bit deeper to learn more about how travelers say the rising fuel costs will impact their travels. Insights for HSMAI from Longwoods President & CEO Amir Eylon:

Read the full report: American Travel Sentiment Study – Wave 58 Gas Price Worries Accelerate Among Travelers

HSMAI Customer Insight: Rising Gas Prices Replacing COVID-19 as Travel Worry | Longwoods

According to the latest Longwoods International tracking study of American travelers, at a time when the impact of the pandemic on travel planning is steadily declining, a new worry for the travel industry has emerged – spiking gas prices.   About six in ten travelers indicate rising gas prices will impact their travel plans during the next six months. In fact, three in ten travelers say this will greatly impact their upcoming travel.  In contrast, only two in ten travelers say that COVID-19 will greatly impact their decision to travel in the next six months, down more than ten points from the start of the year.

Insights from Longwoods President & CEO Amir Eylon for HSMAI:

 

Full Report:

HSMAI Customer Insights: The American Travel Planning Boom Continues | Longwoods

Longwwods International’s ongoing tracking study brings more encouraging news from key Travel Sentiment Indicators that points to strong Spring Break and Summer Travel seasons ahead. A resoundingly high 90% of American travelers report plans to travel in the next six months, with 23% planning in the next two months, setting up a for a very strong Spring Break season. Exclusive insights into the finding for HSMAI from Longwwods President & CEO Amir Eylon:

 

Full Report: American Travel Sentiment Study – Wave 56: Travel Planning Boom Continues

HSMAI Customer Insight: Travelers Look Past Pandemic with Future Travel Plans | Longwoods

According to the latest Longwoods International tracking study of American travelers, the rapid decline in new COVID-19 cases nationally has travelers gearing up planning for both domestic and international travel.  The percentage of travelers who say that coronavirus will greatly their decision to travel in the next six months dropped from 32% in early January to 24% in early February.  And the number of travelers who reported they are changing their travel plans because of COVID-19 fell from 58% to 49% in the same time period. Get exclusive insights for HSMAI from Longwoods President & CEO Amir Eylon:

Full Report:

HSMAI Customer Insight: Omicron Surge Disrupts Travel | Longwoods International

According to the latest Longwoods International tracking study of American travelers, the dramatic increase in the number of COVID-19 cases driven by the highly infectious Omicron variant is taking its toll on travel intentions and perceptions of health and safety at the start of 2022.

The percentage of travelers planning a trip in the next month has slipped significantly from 23% in October to 15% in January.  Conversely, travelers are planning trips further out as the percentage of those planning trips in six months or later has increased from 19% in October to 23% in the latest survey.

Insights from Longwoods President & CEO Amir Eylon prepared for HSMAI:

 

Full Report: COVID-19 Travel Sentiment Study – Wave 53: Omicron Surge Disrupts Travel

In the Driver’s Seat: Road Tripping & the Mobile Experience

The Lightning Round is a signature program at HSMAI events — giving six subject matter experts just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At HSMAI’s 2021 Marketing Strategy Conference, Jessica Davidson, CHDM, SVP, digital and brand marketing at Wyndham Hotels & Resorts gave a presentation on “In the Driver’s Seat: Road Tripping & the Mobile Experience.”