HSMAI Customer Insight: Demand Growth Pace Slows | SiteMnder

Sourced from SiteMinder’s guest acquisition platform, used by 35,000 hotels and connected to more than 400 hotel booking channels globally, the SiteMinder World Hotel Index provides data and commentary for the hotel industry at both a macro and local scale never before seen. In this video, SiteMinder Founder Mike Ford, provides HSMAI insight into the variation in demand trends in different global destinations.

Visit the SiteMinder World Hotel Index for access to real-time data at a global and destination level.

SiteMinder has also recently launched HomeForHotels, created to give every hotelier access to the real stories of other hoteliers through COVID-19, and a lifeline via industry programs that are making a real difference.
The platform has been backed by Airbnb, EasyWay, hotelkit, InnQuest, Oaky, Preno, Protel and RoomPriceGenie as founding supporters. Visit HomeForHotels here and subscribe to the newsletter for inspiring weekly updates.

For additional information, insights, and tools, visit HSMAI’s Global Coronavirus Resources page.

HSMAI Customer Insight: American Optimism about Travel and Visitors Stalls | Longwoods

President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, “News of increasing coronavirus cases in multiple states in the South and West may be responsible for a more cautious outlook by American travelers,” said Amir Eylon.

Full Report

HSMAI Customer Insight: The New Guest Wants To Travel Soon | SiteMinder

Sourced from SiteMinder’s guest acquisition platform, used by 35,000 hotels and connected to more than 400 hotel booking channels globally, the SiteMinder World Hotel Index provides data and commentary for the hotel industry at both a macro and local scale never before seen. In this video, SiteMinder’s James Bishop, Senior Director, Global Demand Partnerships, provides HSMAI insight into the new travelers, where they are coming from and where they are going.

Visit the SiteMinder World Hotel Index for access to real-time data at a global and destination level.

SiteMinder has also recently launched HomeForHotels, created to give every hotelier access to the real stories of other hoteliers through COVID-19, and a lifeline via industry programs that are making a real difference.
The platform has been backed by Airbnb, EasyWay, hotelkit, InnQuest, Oaky, Preno, Protel and RoomPriceGenie as founding supporters. Visit HomeForHotels here and subscribe to the newsletter for inspiring weekly updates.

For additional information, insights, and tools, visit HSMAI’s Global Coronavirus Resources page.

HSMAI Customer Insight: Guests’ Safety Will Dictate New Tech Needs | Fuel

This is the fifth release of Fuel’s COVID-19 Consumer Sentiment Study series.  As the U.S. has continued its slow recovery, the study provides trends on how consumers feel about traveling. For this edition, Melissa A. Kavanagh, Director of Analytics, Fuel, provides HSMAI exclusive insights breaking down this data with new focus on a gender breakdown, and a comparison of how Millennials think vs. the group as a whole.

 

Full Report

» Fuel COVID-19 Consumer Sentiment Study Volume 5: Guests’ Safety Will Dictate New Tech Needs

For additional information, insights, and tools, visit HSMAI’s Global Coronavirus Resources page.

HSMAI Customer Insight: Lights Coming Back On In Travel | SiteMinder

Sourced from SiteMinder’s guest acquisition platform, used by 35,000 hotels and connected to more than 400 hotel booking channels globally, the SiteMinder World Hotel Index provides data and commentary for the hotel industry at both a macro and local scale never before seen. In this video, SiteMinder’s James Bishop, Senior Director, Global Demand Partnerships, provides HSMAI insight into where booking is rising the fastest, with several European countries leading the way.

Visit the SiteMinder World Hotel Index for access to real-time data at a global and destination level.

SiteMinder has also recently launched HomeForHotels, created to give every hotelier access to the real stories of other hoteliers through COVID-19, and a lifeline via industry programs that are making a real difference.
The platform has been backed by Airbnb, EasyWay, hotelkit, InnQuest, Oaky, Preno, Protel and RoomPriceGenie as founding supporters. Visit HomeForHotels here and subscribe to the newsletter for inspiring weekly updates.

HSMAI Customer Insight: Americans Say Pandemic Less of a Factor for Upcoming Travel | Longwoods

Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, including that 47% of American travelers say the coronavirus pandemic will greatly impact their travel plans in the next six months, down from a peak of 67% on April 1 and the lowest level since mid-March.

 

Full Report

» COVID-19 Travel Sentiment Study- Wave 12: Americans Say Pandemic Less of a Factor for Upcoming Travel

For additional information, insights, and tools, visit HSMAI’s Global Coronavirus Resources hub.

HSMAI Customer Insight: Americans Plan First Trip Since Pandemic in Next Six Weeks | Longwoods

President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings, including that almost half (48%) of American travelers are planning their first trip since the pandemic struck the U.S. between now and the July 4th holiday weekend.

Full Report

» Many Americans Plan First Trip Since Pandemic in Next Six Weeks

For additional information, insights, and tools, visit HSMAI’s Global Coronavirus Resources hub.

HSMAI Insight: Evolving Creative Messaging in a Post Covid World | Google

Emily Isaacs, a Google Travel Account Manager is joined by Cecelia Wogan-Silva, our Chief Evangelist of Creative and Purpose-led Marketing. Together, they describe how brands can evolve their message given post-Covid 19 consumer sentiment and eagerness for trusted relationships. The session covers questions of style, tone, transparency, use of creators and metrics for long term success. The session ends with actionable recommendations for what to do in the coming months and a Q&A session specific to the hotel industry.

This recording was made especially for HSMAI members by Google.  HSMAI wishes to thank Google for their insights in “Creative Advertising in a Post Covid World”

Creative Post COVID Resources