Looking Ahead: HSMAI Leadership Share Their Best Ideas for Talent Management

Recently the HSMAI Americas Board and HSMAI Foundation Board members shared perspectives on talent management. From the discussions, it’s clear that as we move into 2023 practices to attract, develop, and engage talent across commercial functions are going to continue to evolve. Below are some of the highlights for how leaders are handling talent management in the coming year.


The talent pipeline continues to need nurturing. Here are five keys shared:

  • Shorten and streamline the recruitment, interview, and hiring process.
  • Lean into university partnerships.
  • Internship programs have come back and continue to be an effective pipeline.
  • Have marketing teams help HR brand and sell during the recruitment process.
  • Embrace remote or flexible work.


Leaders repeatedly mentioned investment in developing their current talent. These are the top three tips recommended:

  • Invest in training and tools for professional development and certification opportunities <LINK> and celebrate program completion.
  • Build up cross training, job shadowing, mentoring programs, and job rotation programs.
  • Break down technology and data silos to allow people to work more effectively.


Engaging existing talent was another focus of our leaders for 2023. Five points you can use with your teams are:

  • Identify, recognize, and develop high performers.
  • Continue to invest in DEI and ESG programs.
  • Encourage innovation and experimentation.
  • Invest in your technology stack to allow more efficient work.
  • Restore work-life balance, joy, and a sense of meaning and accomplishment.

For a deeper dive, read about the top eight talent trends in the HSMAI Foundation’s new special report: The State of Hotel Sales, Marketing, and Revenue Optimization Talent.

Categories: Sales, Talent and Leadership Development
Insight Type: Articles