Showing items in the "Sales" category

Signal vs. Noise: The Data Driving Hotel Strategy

Juli Jones, CAE, CHBA, SVP, HSMAI The current environment is defined by one word: uncertainty. Hotel commercial strategy executives describe today’s forecasting climate as unusually volatile—with macro indicators, forecasts, and on-the-ground booking...

Rising Commercial Leaders Take on Organizational Alignment and Strategic Collaboration

Jacob Alcala, Event Manager, Grand Wailea Maui, A Waldorf Astoria Resort, Rising Sales Leader Council Member Sydney Eason, Marketing Manager, The Tides Inn, Rising Marketing Leader Council Member Nicole Quessenberry,...

Navigating Contact Center Terms: Acronyms & Terminology Explained

Stephanie Poirier, Senior Team Leader, Sales Support & Quality Performance, Accor, Contact Center SIG Steering Committee Members Megan Becker, Manager of Hiring and Training, Reservations, Hershey Entertainment & Resorts Company, Contact Center SIG Steering Committee Members At...

Session Recap: The Confidence Cocktail™: 3Cs to Command Any Room

Tess McGoldrick, Senior Director Product Enablement, Lighthouse, HSMAI Sales Advisory Board Member This article is a summary of Karen Laos’s presentation at the recent HSMAI Commercial Strategy Conference. Why This...

Commercial Alignment in Action: A Conference Workshop Recap

Amy Infante, Founder and Co-Founder, GitGO, HSMAI Sales Advisory Board Member Kim Snow, VP Commercial Strategy, Ambridge, HSMAI Sales Advisory Board Member Commercial alignment remains one of the hospitality industry's most discussed challenges,...

Commercial Strategy Roundtable

Published June 25, 2026 Hotel Commercial Strategy Executives: Cautious Optimism, Uneven Reality Last week in San Antonio, commercial leaders gathered for our first ever Hotel Commercial Strategy Executive Roundtable. It was a...

Digital RFPs and the Speed Question

Megan O’Neil, Convention Sales Manager, MGM Grand and The Signature, Rising Sales Leader Council Member This article comes from a recent discussion of a sales Rising Leader Council focused on digital RFPs,...

Teaching Profitability Without Turning Sales Into Accountants

Kate Brown, CHSL, Regional Vice President Sales, Aimbridge, Sales Advisory Board Member During a recent HSMAI Sales Advisory Board discussion the group discussed how sales pressure has shifted toward profitable revenue, not just volume. Sales teams are...

Five Takeaways from Rising Leaders on Turnover

Published on April 2, 2026 Jillian Zemba, Cater and Service Manager at Desert Hospitality Management, Rising Sales Leader Council I have been in hospitality for ten years, working everything from...

Profiling This Year’s Top 25: The Next Five

Published March 20, 2026 This year’s Top 25 were recognized in NYC last month for leadership, innovation, and measurable commercial impact. As HSMAI CEO Brian Hicks said, “Their success stories...

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