Showing items in the "Sales" category

Maximizing Hotel Revenue: The Interdependence of Sales and Revenue Management

The relationship between sales and revenue management is complex and necessitates collaboration and communication. In The Hotel Sales Playbook, the study guide for HSMAI’s Certified Hotel Sales Leader certification, we offer a comprehensive guide for sales leaders to optimize revenue and drive business success.  
Here, we share excerpts from Chapter 11: A Sales Leader’s Guide to Revenue Management contributed by Dan Skodol, CRME. 

Retention Enhancement Through AI

Though data does not yet definitively link generative AI to improved retention, discussions with commercial leaders reveal its potential to address toil and increase joy.

HSMAI Customer Insight: Inflation Remains a Factor in Travel Planning | Longwoods

Despite a significant decline in the rate of inflation in the U.S. the past couple of years, according to the latest Longwoods International tracking study of American travelers, 57% of them report that inflation is still impacting their decision to travel in the next six months.  And the percentage of travelers who say that inflation will greatly impact their travel decisions in the next six months jumped from 24% in July to 30% in August, the highest level in 2024. Additional insights for HSMAI from Amir Eylon, Longwoods CEO.

HSMAI Customer Insight: Travel Demand Stays Steady in the New Year | Longwoods

According to the latest Longwoods International tracking study of American travelers, 41% of them are likely to take an international trip in 2025.  And 46% of those planning international travel say those trips will not reduce the number or shorten the length or spending on their domestic U.S. travel this year. Get insights for HSMAI from Longwoods President & CEO Amir Eylon.

Leveraging Data Analytics

Data analytics is critical in hotel sales. But how do you know what are the right KPIs and metrics? And what is the difference between the two?   This topic is…

Next-Level Contact Centers: Boosting Team Dynamics and Operational Excellence 

During an HSMAI Contact Center Special Interest Group (SIG) session focused on Team & Agent Dynamics and Operational Excellence, industry professionals from organizations such as Hershey Entertainment & Resorts, Accor, IHG, Rosewood Hotels & Resorts, and others gathered to share their experiences, challenges, and strategies in managing contact centers effectively.

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