Showing items in the "Sales" category

In today’s fast-moving, data-rich environment, every business leader will benefit from understanding the mechanics of data analytics.

In a world full of automation, it is easy to get into our reactive routines. Sure, that may keep your businesses afloat, but what will really create success is all the proactive efforts you put in. By definition, proactive means acting in anticipation of future problems, needs, or changes.

The hotel sales workforce has changed significantly since the pandemic. As hotels continue to rebuild their sales teams, the selling landscape has changed, and many sales professionals are new to the industry.

Successful hotel sales leaders have mastered the art of the presentation. From messaging to visuals to how they dress, all aspects of the presentation are carefully planned.

The 2024 Adrian Awards are now open! Take some inspiration from last year’s Public Relations Best of Show winner – The South Dakota Corn-Bassador South Dakota Department of Tourism, The Bahamas and their agency: Lou Hammond Group.  

In this, my final perspective column, I will share some reflections on my time with HSMAI. I am filled with gratitude for the incredible journey and the profound relationships I have built with so many of you. I am immensely proud of the work we have accomplished together in expanding the association’s reach and impact across the globe, and the fun we have had along the way. It has truly been a privilege to serve our resilient industry. 

HSMAI honored the 2023 Top 25 Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization and Distribution — recognizing leaders from hospitality, travel, and tourism organizations for their accomplishments.

According to the latest Longwoods International tracking study of American travelers, 37% of them report that the political reputation of potential destinations is a factor in their travel selections.  And 14% of travelers say they avoid some destinations because of their political reputations.

As part of HSMAI’s Commercial Strategy Week in Charlotte, HSMAI hosted a roundtable for ownership executives. Industry experts pinpointed five main challenges and offered tactics to tackle them. Below are the identified challenges and their corresponding strategies:

Companies with high levels of employee engagement have higher productivity and profitability and lower turnover and absenteeism, according to Gallup research. I asked the Sales Advisory Board how they keep their teams engaged.