HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. CSO participants shared their best practices, lessons learned, and ideas for preparing to accelerate as quickly as possible.
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HSMAI hosted a Chief Sales Officer Virtual Roundtable on March 26 that focused on the impact that COVID-19 is having on hotel sales. Here are three key indicators that CSO participants said are helping to guide their actions during the pandemic.
Sales, revenue optimization, and digital marketing are in the middle of a revolution . The rubber is now hitting the road via an accelerated pace of consolidation in the hotel sales/revenue/digital marketing arena. Who’s coming out on top? Let’s explore.
Cindy Novotny, managing partner of Master Connection Associates and recipient of HSMAI’s Award for Lifetime Achievement in Hospitality Sales, on advice for hotel sales professionals right now: Ask your clients, “How can I help you?”
Your sales, marketing, and revenue optimization professionals are just that: professionals. Now more than ever, you need to take full advantage of their expertise.
Actionable items that salespeople should be discussing right now.
While the coronavirus has been a huge disrupter not only in the hospitality industry but in every sector around the world, it’s not unique. Hospitality professionals have weathered numerous other crises, from outbreaks to natural disasters — each one offering its own lessons.
To address some of the challenges facing hospitality sales professionals during this crisis event, HSMAI presented a program in its free Confronting Coronavirus webinar series on “Legal Insight on the Pitfalls and Protocols of Hotel Sales Contracts,” featuring leading meetings industry attorney Steven M. Rudner. Here are key takeaways.
HSMAI’s Sales Advisory Board discussed the impact that the coronavirus has had on their properties as well as their predictions for the entire hospitality industry on a call on Feb 12. While the virus has continued to spread, its effects changing and multiplying since then, Members offered a valuable take on what hoteliers can do to prepare for potential impacts
Dr. Kelly McGuire, Principal, McRevenue, LLC, discusses data and analytics at HSMAI’s Sales Leader Forum 2019. Here is the fourth of four key takeaways.