ShareDigital RFPs and the Speed Question
Megan O’Neil, Convention Sales Manager, MGM Grand and The Signature, Rising Sales Leader Council Member This article comes from a recent discussion of a sales Rising Leader Council focused on digital RFPs,...
Showing items in the "Sales" category
Teaching Profitability Without Turning Sales Into Accountants
Kate Brown, CHSL, Regional Vice President Sales, Aimbridge, Sales Advisory Board Member During a recent HSMAI Sales Advisory Board discussion the group discussed how sales pressure has shifted toward profitable revenue, not just volume. Sales teams are...
Five Takeaways from Rising Leaders on Turnover
Published on April 2, 2026 Jillian Zemba, Cater and Service Manager at Desert Hospitality Management, Rising Sales Leader Council I have been in hospitality for ten years, working everything from...
Profiling This Year’s Top 25: The Next Five
Published March 20, 2026 This year’s Top 25 were recognized in NYC last month for leadership, innovation, and measurable commercial impact. As HSMAI CEO Brian Hicks said, “Their success stories...
Leading Well: What a Simple Wellness Assessment Reveals
A simple wellness self-assessment that covered five domains including emotional wellness, mental clarity, physical wellness, connection and belonging, and joy and fulfillment. This sparked candid reflection about how leaders care for themselves and their teams.
Hospitality’s Competitive Edge: Uniting Sales and Marketing to Win Against Short-Term Rentals
The hospitality industry has long been defined by consistency, service, and trust. But in recent years, disruptors like Airbnb and Vrbo have rapidly gained market share, appealing to travelers seeking space, flexibility, and local experiences. For hotel sales and marketing professionals, this has forced a fundamental question: How can we compete?
The Price Perception Pivot: Hotel Websites Now Seen as Best Bet for Deals in the UK
For years, online travel agencies (OTAs) dominated the perception game, widely regarded by travelers as the go-to source for scoring the best hotel deals.
Inside the Industry: Talent, Travel, and the Future of Hospitality
What’s next for hospitality? Between generational shifts in the workforce, skyrocketing guest expectations, and new pressures on boutique hotels, uncertainty abounds.
Maximizing Hotel Revenue: The Interdependence of Sales and Revenue Management
The relationship between sales and revenue management is complex and necessitates collaboration and communication. In The Hotel Sales Playbook, the study guide for HSMAI’s Certified Hotel Sales Leader certification, we offer a comprehensive guide for sales leaders to optimize revenue and drive business success.
Here, we share excerpts from Chapter 11: A Sales Leader’s Guide to Revenue Management contributed by Dan Skodol, CRME.
Retention Enhancement Through AI
Though data does not yet definitively link generative AI to improved retention, discussions with commercial leaders reveal its potential to address toil and increase joy.