Curate Session Recap: The Star

One highlight of Curate is learning from other industries. This year, Curate kicked-off with a reception and tour of The Star, the unique 91-acre campus that is the Dallas Cowboys World Headquarters and practice facility. Marta Gola, VP, Tour & Event Sales of Legends, welcomed the group and gave an overview of how the Star operates.

The next day the group heard from Chad Estis, EVP of Business Operations Dallas Cowboys; Legends and Peter Strebel, Chairman of Omni Hotels & Resorts. The session was moderated by Flo Lugli, Principal and Founder, Navesink Advisory Group, and HSMAI Americas Board Member.

The conversation focused on the genesis of the facility and how great brands feed off each other. The Cowboys, Omni Hotels, and Legends all work together to optimize profit and the customer experience. They shared how they accomplished this through building authentic relationships and partnerships. They both expressed that they believed the Star would not be there without relationships.

Peter Strebel shared, that “You have to have connections. I take calls from a friend of a friend. It may take years but invest in your connections in life.”

The final piece of advice that Chad Estis left the group with was to, “Think about how you add value, portray how you will bring value to any business relationship.”

Categories: Marketing
Insight Type: Articles