ShareHSMAI Adrian Awards Best Practice: Moxy APAC Campaign
The 2023 Adrian Awards are now open! Take some inspiration from last year’s Best of Show –Marriott – Moxy APAC. Submit your entry for the 2023 Adrian Awards by September 8, 2023.
Showing items in the "Internet & Social Media" category
What’s Hot – or Not – in Social Media Marketing for Hotels?
The HSMAI Marketing Advisory Board discussed key statistics and how hoteliers are marketing on the social media landscape today.
The Essentials of Owned Media
Dan Wacksman, CHDM, CRME, CHBA, Principal, Sassato, provides insight into what constitutes Owned Media and how hotels can best take advantage of their assets: excerpted from HSMAI’s Hotel Digital Marketing Essentials + self-paced course.
Hospitality Marketing in the Cookie-Less Future
It’s no secret that the cookie-less world is coming. And while it may still be a few years off, the impact it will have on hospitality marketing is already being felt. The HSMAI Marketing Advisory Board recently met to discuss the looming cookie-less world.
Digital Marketing Best Practice: BWH See You Soon Campaign
Insights into what went into HSMAI Adrian Award 2021 winning entries, excerpted from the HSMAI SPECIAL REPORT 2021 Adrian Awards: Platinum and President’s Award Honorees.
SEO and Entity Search in Hospitality Marketing
Search engine optimization is a critical strategy in ensuring visitors find your organization’s site and have a user-friendly experience once they get there. Entity search takes this a step further beyond keyword optimization to focus more on the context around search terms.
Partnerships Between Brands and Creators Will Define the Next Generation of Travel Marketing
Creators provide an outstanding outlet for reaching new markets and audiences, allowing your message to be seen by guests interested in travel and your destination, and driving measurable demand from new customers.
HSMAI Customer Insights: Search Trends As Travel Demand Returns | Google
While consumers remain cautious, the industry is in a better place than it was a year ago, and hotel marketers have much to look forward to as vaccination rates climb and travelers emerge from lockdown.
Best Practices for Identifying and Evaluating Influencers
Everything a digital marketer does should be for a reason — including using influencers, whose role has been complicated by the pandemic. Before you engage with an influencer, be clear in your goals for the partnership.
Metasearch Beyond Google
The pandemic and recovery have led to a rise in direct bookings, which makes metasearch more important than ever — and not just with the Big 5 channels.