ShareUsing Your Brand’s Niche to Create Unique Guest Experiences
The HSMAI Rising Marketing Leader Council explores ideas on how to connect with the guest through niche marketing strategies and experiences.
Showing items in the "Branding" category
HSMAI Insight: Evolving Creative Messaging in a Post Covid World | Google
This recording was made especially for HSMAI members by Google. HSMAI wishes to thank Google for their insights in “Evolving Creative Messaging in a Post Covid World.”
Protecting Your Brand Means Protecting Your Customers
Hospitality marketing professionals who are struggling with messaging in the midst of a public health crisis should take heart: Everyone wants the same thing. In a recent interview, Marina MacDonald, CHDM, chief marketing officer for Red Roof Inn and chair of the HSMAI Americas Board of Directors, explained how.
Developing a Courageous Brand
Keynote presentation by Ryan Berman, Southern California creative, agency founder, and author, at HSMAI’s Marketing Strategy Conference 2020.
Curate Book Club: That Will Never Work
HSMAI Executive Insights interview with the author Marc Randolph, who co-founded Netflix in 1997 and served as the company’s first CEO.
Developing a Courageous Brand
Ryan Berman is passionate about courage. He’s traveled all over the country speaking to companies like Google, Snapchat, and charity: water on the topic, and on Jan. 22, he’ll give a keynote presentation on “Developing a Courageous Brand” at HSMAI’s Marketing Strategy Conference. We recently sat down with Berman to learn more about his presentation.
Advertising Spotlight: ‘Marriott Rewards Dynamic Ads for Moments’
HSMAI’s 2019 Adrian Awards competition will open in June — honoring creativity and innovation in hospitality advertising, digital marketing, and public relations. Take some inspiration from one of last year’s Platinum winners:…
How Important Is It to Refresh Your Brand?
The stay experience is pivotal to the success of a hotel. To ensure their hotel has a fresh appeal to travelers, hoteliers must consider branding right along with design and marketing.
How to Turn Your Hotel Guests Into Brand Ambassadors | By Kacey Bradley
Whether you’re running the world’s most successful business or one that’s just starting out, you’re going to have one problem in common with other business owners: marketing. You need good marketing to attract people and make money, but you need to have money to have good marketing. It’s a tough situation to be in, but there are some ways to get yourself out on top that are actually catching on in popularity with the general public.
Experts believe lifestyle has room to grow despite boom
CEOs who work with lifestyle hotels note there is growing interest from investors, consumers and big branding companies, but hoteliers must commit to being truly authentic to thrive in the segment.