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Now Two great options:
- Online self-paced learning
- Five-week blended learning series
Choose how you learn best!
Hotel Digital Sales Essentials +: Online, self-paced
This program is 100% online and self-paced. You can spend 15 minutes each day sharpening your sales skills, or you can choose to spend two or three hours all at once – the choice is yours.
In partnership with HotelBSchool, we help hotel sales and catering people understand the new buyer’s approach and give them the strategies, tools, and confidence they need to find and engage prospects earlier, help buyers make sense of the overwhelming amount of information available, and close more sales.
Learn 12 new apps – and how to use them wisely! You won’t know how you ever managed your sales life without them!
Hotel Digital Sales Essentials: Five-week blended learning series
Understand the buyers’ new approach to purchasing and learn the strategies and news apps needed to find and close more sales through both self-paced online modules and six weekly facilitated workshops.
Sellers learn to create awareness and engage prospects earlier through social networks, help buyers make sense of the overwhelming amount of information available through clear and compelling digital communication, and ultimately turn customers into advocates.
Bonus: Registration includes a complimentary LinkedIn profile audit.
Hotel Digital Sales Essentials +
COMPLETING THIS COURSE WILL HELP YOU:
- Learn technology to help you grow your sales
- Impact the sales and marketing conversion formula
- Master social networking
- Tell your story through video
- Improve your business writing skills
- Turn clients into advocates for you
- Discover time-saving ChatGPT skills you need
While of particular interest to any hotelier with sales-related responsibilities, it is primarily designed for:
- Property level sales managers, catering sales managers and DOSMs
- Regional or corporate sales professionals
- Both branded and independent sellers will learn new strategies and tools
The format of this course is also ideal for those who support sales or who simply want to gain some modern, practical digital selling skills such as:
- Marketers or eCommerce professionals
- Revenue Managers
- General Managers
- Sales managers for industry partners, CVBs, or event sellers
This program is 100% online and self-paced. You can spend 15 minutes each day sharpening your sales skills, or you can choose to spend two or three hours all at once – the choice is yours.
This course will be presented by devoted HSMAI volunteer leader Holly Zoba, CHDM, Principal, Scout Simply.
Holly Zoba has 15 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles, and is a past chair of the HSMAI Marketing Advisory Board She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training. Recently she received a certification as a full stack web developer, MERN stack, and has contributed to the development of several web applications. Her company, Scout Simply, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education, coaching, consulting and audits. Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.
Hotel Digital Sales Essentials
The course uses a blend of brief and targeted learning activities with a weekly facilitated workshop (via Zoom), segmented by topic area.
Specifically, the five-week course will cover these digital sales approaches:
- Identifying changing customer behaviors and the value of buyer persona development
- Creating awareness through social networks (primarily LinkedIn)
- Persuasive business writing through prospecting emails, shared content, social posts and lead nurturing
- Better digital communication through storytelling and video
- Building a better business case through engaging proposals
While of particular interest to any hotelier with sales-related responsibilities, it is primarily designed for:
- Property level sales managers, catering sales managers and DOSMs
- Regional or corporate sales professionals
- Both branded and independent sellers will learn new strategies and tools
The format of this course is also ideal for those who support sales or who simply want to gain some modern, practical digital selling skills such as:
- Marketers or eCommerce professionals
- Revenue Managers
- General Managers
- Sales managers for industry partners, CVBs, or event sellers
The course is delivered via a mix of 23 brief (15-20 minute) daily e-learning activities and five 45-minute facilitated workshop sessions delivered once a week for five consecutive weeks.
Small class sizes ensure personalized attention and interaction.
Participants are encouraged to turn on their web cams live sessions.
The registration fee includes web series attendance, participant manual, weekly workshops, and access to a robust resources library.
Bonus: Registration includes a complimentary LinkedIn profile audit.
All course workshops are Tuesdays at 1:00 – 2:00 pm Eastern.
2023 Course Dates:
Feb 13 – Mar 20
Apr 10 – May 15
Sept 11 – Oct 16 REGISTER
Nov 13 – Dec 18 REGISTER
Registration Fee: HSMAI members $425, nonmembers $450
This course will be presented by devoted HSMAI volunteer leader Holly Zoba, CHDM, Principal, Scout Simply.
Holly Zoba has 15 years of experience in hotel Sales and Marketing, with Hospitality Partners and the Aurora Foundation, both in property level and corporate roles, and is a past chair of the HSMAI Marketing Advisory Board She has also spent the last 10 years in hotel training and development as the SVP of Signature Worldwide and now as the architect of Influencer Sales Training. Recently she received a certification as a full stack web developer, MERN stack, and has contributed to the development of several web applications. Her company, Scout Simply, provides digital sales training through her Influencer Sales program as well as sales and marketing employee development through education, coaching, consulting and audits. Holly is a frequent speaker at industry conferences and has also authored multiple articles in industry publications.
Earn 6 hours of continuing education credits for the Certified Hospitality Digital Marketer (CHDM) or Certified Revenue Management Executive (CRME) by attending this program.
Interested in Learning More?
Sign up for updates to the Hotel Digital Sales Essentials Series and we’ll let you know about upcoming events in the series.
