Each collaborative educational course is led by expert faculty and is five to six weeks long. The Essentials series are 100% online and instructor-led.
Hotel Digital Marketing Essentials Series
Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2023 by participating in a live collaborative education experience over 6 weeks. New: A self-paced option is now available so you can learn when it is most convenient for you.
Learners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge to pass the Certified Hospitality Digital Marketer (CHDM) exam.
Hotel Revenue Optimization Essentials Series
Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.
This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. It covers the key concepts outlined in HSMAI’s Evolving Dynamics: From Revenue Management to Revenue Strategy, the study guide for the Certified Revenue Management Executive (CRME) certification.
Hotel Digital Sales Essentials Series
This program helps hotel salespeople understand the buyer’s new approach to purchasing and gives them the strategies, digital tools, and confidence they need to find and close more sales.
Sellers learn to create awareness and engage prospects earlier through social networks, help buyers make sense of the overwhelming amount of information available through clear and compelling digital communication, and ultimately turn customers into advocates.
Hotel BUSINESS ACUMEN Essentials+
Whether you’re a student, new to the hospitality industry, or seeking to enhance your career, this program is designed to equip you with essential business acumen skills. In today’s competitive landscape, understanding the financial aspects and key performance indicators of the hospitality business is crucial for success. Through our two comprehensive modules, you’ll gain the knowledge and tools necessary to analyze financial statements effectively and utilize lodging metrics that truly matter. Join us on this self-paced learning journey and unlock the insights that will empower you to make informed decisions and contribute to your organization’s growth.