Vanguard Award for Lifetime Achievement in Revenue Management

The HSMAI Americas Vanguard Award for Lifetime Achievement in Revenue Management honors revenue management professionals who have left an indelible mark on the field of pricing and revenue optimization in the hospitality industry.

The award recognizes individuals who have spent a major portion of their careers in the revenue management profession and have contributed to the betterment of the industry in a significant and lasting way, over an extended period of time.

Congratulations to the 2019 Award Winner!

Randy Smith, chairman, and co-founder of STR

Past Honorees

2015: Greg Cross, Senior Vice President, Revenue Management for Hyatt Hotels

2016: Dr. Ravi Mehrotra, President & Founder, IDeaS

2017: Dr. Sherri Kimes, Professor, Cornell University

2018 Robert (“Bob”) G. Cross, chairman of Revenue Analytics