Advisory Boards

Complementing the work of HSMAI’s chapters, HSMAI’s advisory boards connect members with common interests across geographic boundaries in the Americas region. Each advisory board guides HSMAI’s strategic direction as it relates to their dedicated subject matter, resulting in face-to-face and virtual education, special resources, insights, and more that are specific to their particular area of expertise.

Sales Advisory Board | Marketing Advisory Board | Revenue Optimization Advisory Board | Global Distribution Advisory Board

If you are interested in joining one of these advisory boards or councils, watch for the call for applications that is released to all HSMAI members in August of each year. All HSMAI members, with the exception of student members, are eligible to serve.

Contact information for advisory board members is available through the HSMAI membership directory (members only). Get started at “My HSMAI” above.

FUELING SALES

The Sales Advisory Board is demonstrating the value and relevance of the sales function by focusing on its four key priorities, and advocates that all sales leaders make these priorities their own:

  1. Reduce industry wide cost of sales/customer acquisition to improve profitability, and fight commoditization of hospitality services in the purchaser’s mind so that hoteliers are not just selling on price.
  2. Promote innovative recruiting and talent development practices, including career-pathing and leadership development for hospitality salespeople.
  3. Enhance sales force business acumen in order to increase productivity and improve the buying-selling process; improve sales forecasting and pipeline management methodologies; and, encourage the use of technologies that assist these efforts.
  4. Develop efficient sales practices for hotels, including aligning sales with operations, revenue management, and ecommerce, while reducing costs. This includes implementing effective performance measures (e.g., conversion, speed, filling need periods, profitability, etc.) and simplified reward systems that keep salespeople focused on the goals of the overall enterprise.

Members include (as of 1/3/2025):

  • CHAIR: Gissell Moronta, CMP, CHSL, Senior Vice President, Sales and Marketing, Atrium Hospitality
  • Allyson Antin, Lecturer, Boston University
  • Ilena Basore, CHDM, Director of Strategy, Hotels & Resorts, Tambourine
  • Mercedes Blanco, CMP, Chief Partnerships Officer, The Hotels Network
  • John Brosnan, Strategic Account Team Director, Cvent
  • Carol Davies, Sr. VP Commercial Strategy, Driftwood Hospitality Management
  • Katie Davin, CHE, CHSE, CHBA, CHSL, Associate Professor, Johnson & Wales University-Providence
  • Ashley Edwards, Senior Director of Sales, Sojern
  • Christopher Finelli, Vice President,  Sales & Marketing, Hyatt
  • Mike Francis, Business Consultant Manager Strategy, Insights, and Planning, ZS
  • Emily Friel, Director of Sales, Amadeus Hospitality
  • Katy Gettinger, Vice President, Sales, Preferred Travel Group
  • Chris Hardy, CRME, Vice President, Commercial Strategy, Parks Hospitality Group
  • Lori Kiel, CHDM, Senior Vice President of Revenue Management, Pyramid Global Hospitality
  • Eric Kreins, Asst. Managing Director of Sales, Hilton Worldwide Sales
  • Lynsey Kreitzer, Executive Vice President, Sales & Commercial Strategy, GF Hotels & Resorts
  • Jamie Malloy, CHSL, Executive Director of Sales, Bellagio
  • Aaron Mayo, VP-Group Sales, Loews Hotels & Co.
  • Sofya McIntosh, SVP Sales & Customer Success, ComOps
  • Marina Olson, Director of National Sales, Placemakr
  • Ben Premack, Regional Director, Sales & Marketing, Omni Hotels and Resorts
  • Travis Rank, Senior Director, Worldwide Sales, BWH Hotels
  • Christopher Riccardi, CHDM, SVP, Global Sales Strategy, Peregrine Hospitality
  • Jeff Roark, Director of Sales, Mid-Atlantic, IDeaS Revenue Solutions
  • Kim Snow, CRME, CHDM, VP Commercial Strategy, Aimbridge Hospitality
  • Ken Tutt, hotel sales & marketing leader
  • Laura Webster, Knowland Head of Account Management, Cendyn
  • Kristi White, VP, Data Analytics & Reporting, Groups360
  • Cesar Wurm, VP, Commercial, IHG
  • Paula Zeller, hotel sales & marketing leader

INSPIRING MARKETING

The Marketing Advisory Board monitors the landscape of hotel marketing and identifies ways that HSMAI can better serve the discipline, redefine the value the organization provides in this area, and inspire modern marketers in today’s world.

Members include (as of 1/3/2025):

  • CHAIR: Nancy Johns, CHDM, Head of Marketing, JC Resorts
  • Laura Allen, CHDM, Regional Director of Digital Marketing, LBA Hospitality
  • Rachel Benes, Marketing Strategist, Tambourine
  • Samir Bhatnagar, CHDM, AVP, Revenue Optimization, Ashford
  • Sean Brevick, Vice President, Americas Commercial Marketing, IHG Hotels & Resorts
  • Bree Brostko, Chief Operating Officer & Head of Brand Strategy, Retro Hospitality
  • Craig Carbonniere, Jr, CHDM, AVP of Sales – Hospitality, Milestone Inc.
  • Denise Chapman, CHDM, Director of Marketing, Hotel Del Coronado
  • Michael Curran, CHDM, VP Marketing Operations, Cogwheel
  • Britt Estes, CHDM, Senior Director, Digital Marketing, Sage Hotel Management
  • Yvett Evans, Client Partner, Meta
  • Dan Fernandez, Vice President, Digital Marketing + Strategy, Concord Hospitality
  • Isaac Gerstenzang, CHDM, CRME, Vice President Digital Marketing & CRM, Atlantis Paradise Island, Bahamas
  • Ben Golson, VP of Digital Marketing and eCommerce, McKibbon Hospitality
  • Sara Harper, CHDM, Corporate Director of Marketing and eCommerce , Peregrine Hospitality
  • Betsy Haubert, Director, Customer Engagement, Marriott International
  • Brad Hotchkiss, Associate Director, Marketing, BWH Hotels
  • Amy Infante-Still, CEO, GitGo
  • John Jimenez, CHDM, VP of E-commerce and Revenue, Noble Investment Group
  • Garrick Lee, Digital Marketing and Ecommerce Manager, Turning Stone Enterprises
  • Connie Marianacci, Director of eCommerce Strategy & Performance, Digital Marketing, North & Central America, Fairmont and Raffles Hotels International
  • Kaitlin Pulvino, CHDM, Executive Director of Commercial Strategy, The Boca Raton
  • Dave Rhein, CHDM, Director of Marketing and Branding, CoralTree Hospitality
  • Sine Scott, CHBA, CHDM, Director of Field Marketing, Omni Hotels & Resorts
  • Ed Skapinok, Chief Commercial Officer, Explore St. Louis
  • Joe Spirito, CHDM, Vice President, Demand Generation Advisors, Amadeus
  • Melanie Stewart, Sr. Account Executive, Amazon
  • Bob Thiraphoj, Senior Director, ECommerce and Business Travel Sales, Atrium Hospitality
  • Juliette Tiriolo, Senior Director, Digital Acquisition, Choice Hotels
  • Nicole Vienneau, CHDM, Senior Corporate Manager, Marketing & Digital Strategy, Aimbridge Hospitality
  • TJ Walz, VP, Data Strategy & Performance Analytics, MMGY
  • John White, CRME, CHBA, CHDM, Director Commercial Strategy, MacNaughton Hospitality

OPTIMIZING REVENUE

The Revenue Optimization Advisory Board is advancing the revenue optimization discipline by providing leading education, a best practices exchange, thought leadership and networking for revenue professionals, other sales and marketing professionals, and senior management in the hospitality industry.

Members include (as of 1/3/2025):

  • CHAIR: Jeff Borman, CHDM, VP Revenue Optimization, Ashford
  • Diego Acosta, Director, Partnerships, Flex Pay
  • Taylor Baca, CRME, CHDM, Corporate Director of Revenue Management, Balboa Bay Resort
  • Christian Boerger, CRME, CHDM, CHBA, Principal Industry Consultant, IDeaS – a SAS company
  • Libbi Carlson, CRME, Vice President of Revenue Strategy, Remington Hotels
  • Sarah Kalin Churchill, CRME, CHDM, CHBA, Corporate Director of Revenue Strategy, Pacific Hospitality Group
  • Scott Dahl, Board Member, Room Price Genie
  • Bill Daviau, VP, Business Intelligence, Lighthouse
  • Nick Doble, Area Manager, Booking.com USA Inc.
  • Patrick Duffy, Head of Advisory, FLYR
  • Anja Fiedler, CRME, CHBA, Executive Director, Revenue Management Integration, Fairmont and Raffles Hotels International
  • Yvonne Gu McDowell, CRME, CHDM, CHBA, Director of Revenue Management, Maui Fairmont Kea Lani
  • Matthew Guglielmetti, Associate Principal, ZS Associates
  • Renee Haddad, CRME, Vice President, Revenue Distribution, Preferred Hotels & Resorts
  • Jennifer Hill, CRME, CHDM, CHSL, VP, Commercial Strategy, Kalibri Labs
  • Mehernosh Jehangir, CRME, Corporate Director of Revenue Management, Loews Hotels & Co
  • Marie-Claire Louillet, DBA, PHD, Professor, ITHQ
  • Tess McGoldrick, Senior Vice President, Travel & Hospitality, Revenue Analytics
  • Jeff Michael, CHA, Chief Revenue Officer, Quorum Hotels & Resorts
  • Scott Muety, CRME, Vice President, Revenue Management, Viceroy Hotel Group
  • Darryl Neser, VP, Franchise Revenue Management Services, Wyndham Hotel Group
  • Breffni Noone, CRMA, Professor, Penn State University
  • Stephanie Ochs, Vice President, Revenue Management, IHG Hotels & Resorts
  • Dan Reeder, CRME, Director of Revenue Management, Hilton
  • Debbie Sparks, Senior Director, Global Revenue Management Field Support, Marriott International
  • Keri Spivey, Director, Market Management, Expedia Group
  • Debra Stock-Wolman, Group Vice President, Americas, Duetto
  • Parul Suri, VP- Head of Revenue, Placemakr
  • Jody Ward, CRME, Director, Revenue Managment, Choice Hotels International
  • Jeff Young, CRME, CHDM, Vice President, Revenue Management, Marc & Rose Hospitality
  • Nicole Young, CRME, Vice President Revenue & Distribution, Rosewood Hotel Group

 

GLOBAL DISTRIBUTION

HSMAI’s Global Distribution Advisory Board monitors the landscape of hotel distribution and identifies ways that HSMAI can better serve the discipline.

Members include (as of 1/3/2025):

  • CHAIR: Sydney Goodwin, Director of Automated Distribution, Omni Hotels and Resorts
  • Sam Al Asmar, VP Revenue, Rotana Hotel Management Corporation PJSC
  • Brij Bhushan Chachra, CRME, Vice President – Sales, Revenue Management and Distribution, Mahindra Holidays & Resorts
  • Daniel Conti, Sr. Director Distribution Strategy, Hilton
  • Andrea Daniels, Director, AMER Distribution & Intermediary Strategy, IHG
  • Greg Duff, Principal and Chair of Hospitality, Travel and Tourism Practice, Foster Garvey PC
  • Paolo Federico, Senior Vice President, Revenue Management & Distribution, Jumeirah Group
  • Sarah Fults, Vice President, Distribution, MGM Resorts International
  • David Henry, SVP Distribution Business & Product Management-Digital, Accor
  • Michael Hucho, Owner & Founder, michaelhucho.de Management Consultant
  • Nathan Kellar, Senior Director Distribution US/CAN + Global Wholesale, Marriott International
  • Lauri Mussa, Corporate Director of Reservations & Distribution, Rosewood Hotels & Resorts
  • Vikram Pradhan, Senior Vice President, Wyndham Hotels & Resorts
  • Dave Roberts, Professor, Cornell University
  • Sandra Sari, Sr. Director, Distribution Product & Systems, Four Seasons