HSMAI Foundation and Women in Travel THRIVE Release Research on the Power of Mentorship

FOR IMMEDIATE RELEASE: McLean, VA (Jan 9, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation, in partnership with Women in Travel THRIVE, is proud to announce the release of a pivotal research paper titled “The Power of Mentorship.” Authored by Dr. Emily Ma, Professor of Hospitality at the University of Surrey, and Dr. Laurie Wu, Associate Professor at Temple University, and spearheaded by Noreen Henry – board member of both the HSMAI Foundation and Women in Travel Thrive – this paper is a cornerstone in HSMAI’s ongoing efforts to address the gender imbalance in leadership roles within the hospitality industry.

As part of HSMAI’s commitment to developing talent, this research provides valuable insights into the role of mentorships in empowering and advancing women in our field. The findings underscore the necessity of mentorship as a key tool in nurturing the next generation of female leaders, ensuring their retention, and promoting their success in the hospitality sector.

Silvia Camarota, executive director and founding chair of Women in Travel THRIVE says: “Through the collaborative efforts of HSMAI Foundation and Women in Travel THRIVE, our joint research emphasizes the transformative impact of mentorship on fostering and empowering female leaders in the hospitality industry. This partnership underscores our commitment to bridging the gender gap and nurturing a diverse, inclusive leadership landscape within our field.”

The HSMAI Foundation and Women in Travel THRIVE are excited to share this research with the industry and the broader community. “We believe this paper will be a catalyst for growth, encouraging organizations to adopt more inclusive and supportive practices for women,” said Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI. “By focusing on attracting diverse talent, creating through supportive networks, and promoting mentorship and leadership opportunities, we are setting the stage for transformative years ahead.”

The full research paper is available here. For more information on the HSMAI Foundation and its initiatives, please visit hsmaifoundation.org.


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About the HSMAI Foundation

The HSMAI Foundation is a 501c3 organization established in 1983 to serve as the research and educational arm of the Hospitality Sales and Marketing Association International. The Foundation’s mission is to elevate the overall caliber and performance of sales, marketing, and revenue management professionals in the global hospitality industry by driving initiatives that will attract new talent, develop emerging talent and engage existing talent. The work of the Foundation is supported by private donations and Corporate Talent Partners. Visit www.hsmaifoundation.org for more information.

About Women in Travel THRIVE

Women in Travel THRIVE is an initiative founded by women in the travel industry, offering professional development, mentorship, and other resources to reduce COVID-19 career regression. The Women in Travel THRIVE community empowers women to succeed in an environment where meaningful relationships can be created and nurtured, and where women can find the resources needed to increase representation at the highest levels of travel industry leadership. To learn more, please visit www.womenintravelthrive.com.