Each collaborative educational course is led by expert faculty and is five to six weeks long. The Essentials series are 100% online and instructor-led.
Hotel Digital Marketing Essentials Series
Acquire a better understanding of the hospitality digital marketing concepts, tools, and techniques you need to know in 2020 by participating in a live collaborative education experience over 6 weeks.
Learners will be able to confidently find their way through the complex web of hotel digital marketing and come away with key knowledge to work more skillfully with internal teams and external partners to grow sales. Participants will also gain the skills and knowledge to pass the Certified Hospitality Digital Marketer (CHDM) exam.
Hotel Revenue Optimization Essentials Series
Today more than ever it is essential for hoteliers across disciplines to be able to confidently navigate both the art and science of revenue optimization, and confirm their knowledge, experience, and capabilities in the field.
This course takes a deep dive into the fundamentals, cross-disciplinary partnerships, and emerging elements impacting revenue optimization. It covers the key concepts outlined in HSMAI’s Evolving Dynamics: From Revenue Management to Revenue Strategy, the study guide for the Certified Revenue Management Executive (CRME) certification.
Hotel Digital Sales Essentials Series
This program helps hotel salespeople understand the buyer’s new approach to purchasing and gives them the strategies, digital tools, and confidence they need to find and close more sales.
Sellers learn to create awareness and engage prospects earlier through social networks, help buyers make sense of the overwhelming amount of information available through clear and compelling digital communication, and ultimately turn customers into advocates.
Hotel Data Analytics Essentials Series
With the sophistication and adoption of analytics – from data mining, machine learning, and more – growing tremendously, hoteliers must evaluate their own analytical capabilities, and map out how analytics can make the biggest impact for you and your team.
With a mix of theory and practical exercises, this course will help you build a strong foundation of data and analytics best practices That you can use to make smarter business decisions and increase the effectiveness of collaboration across departments.