May 14, 2020

HSMAI Offers Education & Knowledge Scholarship Program

The Hospitality Sales and Marketing Association International (HSMAI) is supporting hospitality professionals during the coronavirus pandemic and is preparing the industry for recovery. HSMAI is proud to announce the Education & Knowledge Scholarship Program, an initiative that provides discounts and scholarships for HSMAI educational resources and certifications.

“We must remain focused on supporting our colleagues as we navigate uncharted territory,” said Robert A. Gilbert, CHME, CHBA, President and CEO of HSMAI. “By investing in hoteliers’ education, we are investing in the future and recovery of the hospitality and tourism industry. It is a privilege to serve those who serve. HSMAI has an important role to play in educating and shaping future leaders, who must be more resilient and resourceful than ever before.”

In partnership with Russell Partnership Technology, HSMAI offers the Certified in Hospitality Business Acumen (CHBA certification) which is a well-respected e-learning certification course that is recognized by hospitality leaders in more than 40 countries. The curriculum focuses on developing business acumen skills and strategic thinking.

This program is now open to individual industry professionals, allowing them to proceed through the course at their own pace without an instructor while still benefiting from the experience of using its hotel simulation. HSMAI is offering a 50% discount on its Individual CHBA (a total savings of $347.50) through July 31, 2020. Learn more about earning a CHBA certification.

Over the next three months, HSMAI University is providing a limited number of Certified Revenue Management Executive (CRME) and Certified Hospitality Digital Marketer (CHDM) certification scholarships for members impacted by the coronavirus pandemic. HSMAI will award two Americas members a complimentary certification on the last day of each month. This opportunity is open to HSMAI professional members whose careers have been disrupted by the coronavirus pandemic.

HSMAI is also providing two certification scholarships to each of its chapters to be awarded locally.


To elevate the HSMAI membership community, every HSMAI Americas member will receive a free digital copy of the CRME and CHDM study guides.

RO2Win Revenue Optimization e-Course is a multimedia online program. This e-course is a great tool for anyone interested in hospitality who wants to understand revenue management at a deeper level. RO2Win presents concepts and tactics in an engaging format, using animations and in-depth interviews with experts.

HSMAI RO2Win is now being offered at $49 for HSMAI Americas members (a total savings of $250) through July 31, 2020. RO2Win is also available to nonmembers at the regular rate.

The HSMAI Hotel Digital Marketing Essentials Series offers digital marketers the opportunity to gain a better understanding of hospitality digital marketing concepts, tools, and techniques. The six-week-long live collaborative experience is led by Dan Wacksman, CHDM, and Holly Zoba, CHDM. HSMAI offered a COVID-19 Relief Scholarship Class that provided 50 scholarships of up to 100% of the course cost for hoteliers who wanted to develop their skills but could not cover class costs due to cutbacks and layoffs.

The next regular Hotel Digital Marketing Essentials Series is June 22-July 27 and September 14-October 19. Delve into the series and find out how to master hospitality digital marketing.

Every week, the HSMAI Insights newsletter shares with its members thought leadership on hospitality sales, marketing, and revenue optimization as well as customer insights, industry news, and trends. HSMAI is now offering a free 60-day subscription to HSMAI Insights to all non-member hospitality professionals.

In each issue of Insights, HSMAI features articles from its Global Coronavirus Resources Center. This resource is an accumulation of HSMAI insights, customer insights, and tools for hospitality professionals who are navigating the changing industry landscape during the COVID-19 pandemic. As part of this initiative, HSMAI has produced six Confronting Coronavirus Webinars that provide thought leadership on how hospitality sales, marketing, and revenue optimization professionals can overcome challenges and prepare for what is ahead. All six webinar recordings are now available online.

As a united community, HSMAI remains hospitality strong. HSMAI is proud to provide unparalleled education, thought leadership, and encouragement for hospitality sales, marketing, and revenue optimization professionals before, during, and after the coronavirus pandemic.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards, HSMAI ROC, Marketing Strategy Conference, and Sales Leader Forum. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.