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NEW YORK (April 30, 2020) To help jumpstart leisure travel, the hospitality industry has united to launch Buy One, Give One, a “vacay layaway” program designed to generate immediate revenue for hotels, while simultaneously providing a “thank you” to healthcare workers who have been tirelessly working on the front lines.
Available at BuyOneGiveOneStay.com through June 30, the initiative incentivizes consumers to purchase future travel now with special offers ranging from discounted stays to gift cards to loyalty points for redemption prior to travel. In return, participating hospitality brands/hotels will donate room nights, gift cards, or loyalty points to organizations, including the American Nurses Association and NewYork-Presbyterian, among others of their choice, to distribute to medical professionals who can use them toward future leisure stays. MMGY Global, the largest integrated marketing company specializing in the travel, tourism, and hospitality industry, and the Hospitality Sales & Marketing Association International (HSMAI) partnered to launch the effort.
“In these unprecedented times, it is more important than ever for all of us to join together to fuel recovery,” said Bob Gilbert, CHME, CHBA, President & CEO of HSMAI. “With Buy One, Give One, we offer a collective charitable response to the pandemic across the hospitality industry, providing immediate funds to hotels in addition to a much-deserved respite in the future for those who have put their lives on the line to care for the sick.”
Hospitality has been one of the industries most impacted by the coronavirus pandemic with 70% of hotel employees laid off or furloughed and eight in 10 hotel rooms empty, according to data released by the Hotel & Lodging Association (AHLA).
“The COVID-19 crisis has been devastating to the hospitality industry, with countless hotels currently closed globally and hospitality employees out of work,” added Katie Briscoe, President of MMGY Global. “But our research indicates that leisure travel will lead out recovery in the travel industry. Consumers are already dreaming about their next getaway, and we hope this program helps kick start their decision to travel again once restrictions are lifted, whether it’s near home or beyond.”
From the comfort of their homes, travelers can explore enticing offers from more than 30 participating hospitality brands and hotels and counting. They can also take comfort in knowing that their purchases will result in meaningful donations by the participants.
To learn more about the program and to purchase stays, gift cards or loyalty points from participating hotels, please visit www.BuyOneGiveOneStay.com and follow on Facebook and Instagram.
Participants include (in alphabetical order):
- Affinia Hotels & Suites
- AMResorts
- Apple Vacations
- Casablanca Hotel by Library Hotel Collection
- Catskill Seasons Inn
- CheapCaribbean
- Clocktower Inn Ventura
- Estancia La Jolla Hotel & Spa
- Fairmont Hotels & Resorts
- Flamingo Resort and Spa
- Funjet Vacations
- Hilton Clearwater Beach Resort & Spa
- Hotel Elysee by Library Hotel Collection
- Hotel Giraffe by Library Hotel Collection
- Hotel X Toronto by Library Hotel Collection
- Koa Kea Hotel & Resort
- Library Hotel by Library Hotel Collection
- Outrigger Hospitality Group
- Paragon 700 Boutique Hotel & SPA
- Pasea Hotel & Spa
- Rancho Bernardo Inn
- Red Lion Hotels Corporation
- Renaissance Curaçao Resort & Resort
- Rosellen Suites at Stanley Park
- STAYPINEAPPLE
- Sycuan Casino Resort
- The Beachfront Inn & Suites at Dana Point
- The Benjamin Hotel
- The Hazelton Hotel, Toronto
- The Langham Huntington, Pasadena
- The Langham, Chicago
- The Langham, New York
- The Meritage Resort & Spa
- The St. Clair Hotel Magnificent Mile
- Travel Impressions
- Vista Collina
- Wedgwood Manor and Glamping Retreat
Press Contacts:
HSMAI
nquain@hsmai.org
MMGY Global
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About HSMAI
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards, HSMAI ROC, Marketing Strategy Conference, and Sales Leader Forum. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.
About MMGY Global
With more than 38 years of experience, MMGY Global is the world’s largest and most integrated global marketing firm, specializing in the travel, hospitality, and entertainment industries. With nine operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the global travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit www.mmgyglobal.com.
About American Nurses Association
The American Nurses Association (ANA) is the premier organization representing the interests of the nation’s 4 million registered nurses. ANA is at the forefront of improving the quality of health care for all. Founded in 1896, and with members in all 50 states and U.S. territories, ANA is the strongest voice for the profession.
About NewYork-Presbyterian
NewYork-Presbyterian is one of the nation’s most comprehensive, integrated academic healthcare systems. Founded nearly 250 years ago with the fundamental belief that every person deserves access to the very best care, NewYork-Presbyterian now encompasses 10 hospital campuses across Greater New York, more than 200 primary and specialty care clinics and medical groups, and an array of telemedicine services.
NewYork-Presbyterian Hospital is ranked #1 in New York and #5 in the nation in U.S. News & World Report’s “Best Hospitals” survey. NewYork-Presbyterian is the nation’s only hospital affiliated with two world-class medical schools, Weill Cornell Medicine and Columbia University Vagelos College of Physicians and Surgeons. Its 47,000 employees and affiliated physicians are dedicated to providing the highest quality, most compassionate care to New Yorkers and patients from across the country and around the world.