March 24, 2020

HSMAI Provides Special Report and Other Resources for Hospitality Professionals in the Midst of Coronavirus Crisis

The Hospitality Sales and Marketing Association International (HSMAI) is providing resources to help hotel and travel industry professionals stay informed about the impact of the coronavirus (COVID-19) outbreak on hospitality and tourism industry sales, marketing, and revenue optimization, and put crisis management techniques into play through its Global Coronavirus Resources webpage.

A leading resource is the new HSMAI Special Report: Crisis Communications for Hospitality Marketing Professionals. Presented with the support of HSMAI’s Organizational Member companies, the Special Report features 10 case studies developed from winners in the Crisis Communication/Recovery Communication category in HSMAI’s Adrian Awards competition. As these destinations’ and properties’ innovative campaigns show, there is no such thing as a non-recoverable disaster.

The Global Coronavirus Resources page features HSMAI Insights content curated from HSMAI thought leaders on the impact of and responses to COVID-19, including complimentary webinar recordings and a listing of industry articles.

“In these unprecedented times, it is critical for hospitality and tourism sales, marketing, and revenue optimization professionals to have access to reliable resources,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “With the industry-changing daily, HSMAI is committed to providing specific advice to our sales, marketing, and revenue optimization stakeholders on what they should be doing now and preparing for the recovery.”

HSMAI Global Coronavirus Resources include:

  • HSMAI PERSPECTIVE: Why Cutting Sales, Marketing, and Revenue Optimization Is Short-Sighted
  • Protecting Your Brand Means Protecting Your Customers
  • Sales Advice in the Time of Coronavirus
  • COVID-19 & The Hotel Industry Worldwide
  • Learning From Past Crises
  • Pricing Psychology in Challenging Times
  • Crisis Communication and Marketing Expert Insights
  • HSMAI SPECIAL REPORT: Crisis Communications for Hospitality Marketing Professionals
  • Force Majeure and Other Coronavirus Legal Questions
  • The First Rule of Coronavirus: Don’t Panic
  • Marketing in the Age of Coronavirus
  • What Effect Will the Coronavirus Have on the Hospitality Industry?
  • LinkedIn Live: Watch Leadership in Changing Times
  • A Revenue Leader’s Response & Best Practice in a Crisis

HSMAI thought leaders have weighed in with expert advice on approaches to managing the impact of coronavirus through three complimentary webinars, which have been recorded for future viewing:

  • Legal Insight on the Pitfalls and Protocols of Hotel Sales Contracts
  • Pricing Psychology in Challenging Times
  • Crisis Communication and Marketing Expert Insights

To supplement these resources, HSMAI is also actively compiling a listing of coronavirus-related industry articles from trusted sources that contain useful information and a variety of hospitality perspectives, which are available on the Global Coronavirus Resources webpage as well, including:

  • 8 Things Hotels Should Be Doing About the Global Crisis
  • The Impact of Events Moved, Canceled Due to Pandemic
  • What Will Travel Be Like After the Coronavirus?

In the coming days, HSMAI is planning a new series of webinars for the industry, virtual Executive Roundtables for sales, marketing, revenue optimization, and management company leaders, and a series of “Curate Presents” articles with recent HSMAI Lifetime Achievement Award winners.

For more information and updates, visit

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Adrian Awards, HSMAI ROC, Marketing Strategy Conference, and Sales Leader Forum. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at, HSMAI Facebook, HSMAI Twitter, and HSMAI YouTube.