HSMAI Customer Insight: First 2021 Travel for Many Will Be to Family, Friends | Longwoods

According to the most recent Longwoods International tracking study of American travelers, about 50% are planning to visit family and friends on their first trip this year, with the vast majority planning to travel by car. About 40% of American travelers do not plan to hit the road before there is vaccine distribution.

Full Report: 

HSMAI Customer Insight: First 2021 Travel for Many Will Be to Family, Friends | Longwoods

According to the most recent Longwoods International tracking study of American travelers, about 50% are planning to visit family and friends on their first trip this year, with the vast majority planning to travel by car. About 40% of American travelers do not plan to hit the road before there is vaccine distribution.

Full Report: 

The Golden Metric

HSMAI’s Hotel Digital Marketing Essentials online class is designed for hospitality professionals seeking a deeper understanding of hotel digital marketing and/or hoping to earn the Certified Hospitality Digital Marketer (CHDM) credential. In this video, course instructor Dan Wacksman, CHDM, principal at Sassato, shares a preview of what to expect from the six-week class focusing on what he calls the Golden Metric: Conversion. The next class begins on Jan. 26.

Learn more about the course or register to join.

Becoming a Trusted Resource for Your Clients

HSMAI’s Hotel Digital Sales Essentials online class is designed for hospitality professionals who have sales-related responsibilities and/or want to gain practical digital selling skills. In this video, course instructor Holly Zoba, CHDM, principal at Scout Simply, shares insights on how you can become a trusted resource for clients as an example of what you can expect in the six-week class, which next begins on March 16.

 

Learn more about the course or register to join.

HSMAI Customer Insight: Rising COVID-19 Numbers Put Pressure on Holiday Travel Plans | Longwoods

According to the most recent Longwoods International tracking study of American travelers, 15% of them have canceled their holiday travel plans in the last two weeks as the coronavirus surges nationwide.  Another 10% shifted their holiday trips from a fly trip to a driving one. Meanwhile, almost half say they did not plan to travel during the holidays and that has not changed since mid-November.

Full Report:

Using Regular Expressions in Google Analytics to Segment Traffic

Amid all the uncertainty today, there is a greater need than ever to know your data and to deploy data-driven decision making. That’s where Regular Expressions within Google Analytics comes in. Regular Expressions is a way of asking Google Analytics specific questions that you’re most interested in, helping you get to the next level of granularity to deliver actionable insights.

In this “Education to Drive Revenue” video from HSMAI’s Marketing Advisory Board (MAB), MAB Vice Chair John Jimenez, vice president of eCommerce for Noble Investment Group, and Zack Regner, CHDM, CHBA, board member of the HSMAI Hawaii Chapter, walk you through how to use Regular Expressions to segment your traffic — by geolocation and by direct channel.

 

HSMAI Customer Insight: Majority of Travelers Changing Plans | Longwoods

Amir Eylon, President & CEO of Longwoods International, provides HSMAI insight into his firm’s latest traveler sentiment survey findings that 77% of American travelers planning to travel in the next 6 months will change their travel plans due to coronavirus concerns.

Cindy Novotny on How to Adapt and Reinvent What You Are Selling

Cindy Novotny of Master Connections, 2019 HSMAI Sales Lifetime Achievement Award honoree, provides exclusive insights for HSMAI members on how to adapt to today’s environment and reinvent what you are selling based on market conditions.

Learn more about Cindy and Master Connections at https://www.masterconnection.com/

For more insights on succeeding in sales today, join the HSMAI Recovery Connections sessions on HSMAI’s Road to Recovery 2020.