Generation Alpha and Family Travel Trends

The Lightning Round is a signature program at HSMAI’s Marketing Strategy Conference — giving six marketing executives just six minutes and 40 seconds each to share a best practice, strategic insight, or big idea. At the 2020 Marketing Strategy Conference on Jan. 22, Derek Price, director of business development in North America for Expedia Group Media Solutions, focused on how families travel in a Lightning Round presentation called “Generation Alpha and Family Travel Trends.”

KEY TAKEAWAY: Generation Alpha is made up of kids born after 2010 — and they’re already having an impact in the travel space. According to Price, they love to travel and are actively involved in planning trips with their parents. Most families need help planning their trips, and the biggest opportunity is using appealing imagery in digital marketing which attracts Gen Alpha as well as their parents. “Everyone wants to be entertained and everyone wants to have fun,” Price said. “They’re making their decision based on the destination activities available.”

Developing a Courageous Brand

Keynote presentation by Ryan Berman, Southern California creative, agency founder, and author, at HSMAI’s Marketing Strategy Conference 2020.

Better in 6m 40s

Lightning Round Session presentation by Kristi Goshow, CMO, Preferred Hotels & Resorts, and an “HSMAI Top 25 Extraordinary Mind” for 2019, at HSMAI’s Marketing Strategy Conference 2020.

80 Hours in October – Key Learnings Hurricane Michael

Lightning Round Session presentation by Jayna Leach, Vice President of Marketing, Visit Panama City Beach, and an “HSMAI Top 25 Extraordinary Mind” for 2019, at HSMAI’s Marketing Strategy Conference 2020.

Influencing the Customer Journey on TripAdvisor

HSMAI Lightning Round presentation by Charlie Ballard, Global Director, Strategic Insights, TripAdvisor, at HSMAI’s Marketing Strategy Conference 2020.

Artificial Intelligence and Machine Learning for Business Leaders

Lightning Round Session presentation by Dr. Kelly McGuire, Principal, McRevenue, at the HSMAI Marketing Strategy Conference 2020.

Invisible Influence: The Hidden Forces that Shape Behavior

Presentation by Jonah Berger at the HSMAI Marketing Strategy Conference 2020. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Invisible Influence: The Hidden Forces that Shape Behavior and Contagious: Why Things Catch On.

The Futures of Advertising, Digital Marketing, and PR

HSMAI’s Adrian Awards have always celebrated the state of the art — the cutting edge of the now — in hospitality advertising, digital marketing, and public relations. But this year’s program pushed beyond the now with the Adrian Awards Futures Stage. Located in the center of the room at the Adrian Awards Dinner Reception and Gala in New York City on Jan. 21, the Future Stage offered three forward-thinking presentations from industry thought leaders:

ADVERTISING: ‘Influence Is Power’

Brian Hall, Chief Marketing Officer, Explore St. Louis (Best of Show winner for Advertising in the 2018 Adrian Awards)

DIGITAL MARKETING: ‘Stand-Alone Marketing Is Dead’

Jeff Doane, Senior Vice President of Sales and Marketing – North and Central America, Accor (Best of Show winner for Digital Marketing in the 2018 Adrian Awards)

PUBLIC RELATIONS: ‘New Is Not Enough’

Melanie Brandman, Founder and CEO, The Brandman Agency (recipient of HSMAI’s 2016 Winthrop W. Grice Award for Public Relations)

Data & Analytics for Sales Leaders: Understanding Data

Dr. Kelly McGuire, Principal, McRevenue, LLC, discusses data and analytics at HSMAI’s Sales Leader Forum 2019. Here is the fourth of four key takeaways:

4. Understanding your data. “The biggest takeaway I want all of you to get from this is to really understand your data and be careful how you use it.” McGuire said. “Just shoving your data into an algorithm is not going to necessarily get you the results you expect.” As sales leaders, she said, it’s your responsibility to understand the data, potential biases, and key metrics to interpret the output and make your business better.

Learn more with the other 3 takeaways:

1. What are data scientists?

2. When to use machine learning.

3. Tips for success.